Annalect_Customer-Reference_Logo@2x

Annalect Uses Containers and Amazon Redshift Spectrum to Cost-Effectively Process Trillions of Events

2020

Annalect, a subsidiary of Omnicom Media Group, unifies and integrates data into Omnicom’s people-based marketing platform, Omni. The company analyzes consumer attributes and event-level data including demographic data, purchase data, television viewership, location data, clickstream web events, and CRM data to form a 360-degree view of customer behavior. In this re:Invent 2019 session, Eric Whitney, global CTO at Annalect, dives into how the company cost-effectively processes more than 3 trillion events and analyzes petabytes of data using containers, Amazon Athena, and Amazon Redshift Spectrum.

“The challenge is the data is constantly growing,“ says Whitney. “The technical challenges are time-to-availability, maintaining and improving performance while scaling, and, finally, reducing cost-per-usable terabyte.” With Amazon Web Services (AWS), Annalect was able to reduce its costs from $70 per usable terabyte to less than $5. As an example, the company recently used AWS to process 35 terabytes of historical data in a two days with more than 1,000 parallel containers at a cost of $700. Watch the clip below to learn more.

AWS re:Invent 2019: Reimagining advertising analytics & identity resolution at scale

Get Started

Companies of all sizes across all industries are transforming their businesses every day using AWS. Contact our experts and start your own AWS Cloud journey today.