Customer Stories / Automotive / Germany

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AWS re:Invent 2023

BMW Group Uses AWS and Generative AI to Maintain Its Premium Edge

Jens Kohl, BMW Group head of offboard architecture, talks about how the company continuously strives to deliver services that delight customers. Driving innovation in the automotive sector, its 450 DevOps teams worldwide use AWS and generative artificial intelligence (AI) to improve quality, sustainability, and reliability, while reducing costs. Using Amazon Bedrock, BMW can use the latest foundation models and knows that data remains secure within the company’s ecosystem.

Learn more about how BMW Group continues to innovate on AWS


We try to make the driving experience even more enjoyable. A good example of this is how we use Amazon Fire TV in the backseats of our i7. And another example is our Intelligent Personal Assistant powered by Amazon Alexa.”

Jens Kohl
Head of Offboard Architecture, BMW Group

AWS Services Used

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon via a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.

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