Customer Stories / Retail
2022
Cencosud Uses Amazon Personalize to Enhance the Digital Shopping Experience
Cencosud is a multinational retail company, the largest retail company in Chile, and the third largest listed retail company in Latin America. Cencosud chose Amazon Personalize to optimize its online shopping experience for customers by recommending products that would boost user engagement.
By building on Amazon Personalize, Cencosud was able to quickly develop a machine learning (ML)-based personalization solution capable of scaling across multiple types of business lines leading to a 600 percent increase in click-through rates and a nearly 26 percent increase in average order value compared with its prior non-ML driven approach.
We realized that Amazon Personalize had more freedom in terms of data and could be much more customizable."
Javiera Valenzuela
Regional Product Owner at Cencosud
AWS Services Used
Amazon Personalize
Amazon Personalize allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML).
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