DataXu provides programmatic software that helps advertisers save money and increase sales by analyzing and acting on massive amounts of data. An on-premises IT infrastructure created cost and scale issues, so it turned to AWS to run its big data processing platform. The result is cost savings of up to 72 percent a month, a greater reach into a customer base that spans 50 countries, and the ability to process 86 billion messages daily using Amazon Kinesis.
To learn more about how AWS can help your big data needs, visit our Big Data details page: http://aws.amazon.com/big-data/.