Foxintelligence Enhances Ecommerce Insight Using AWS and Generative AI

With around 5 million active online buyers, Foxintelligence is the largest ecommerce measurement and consumer analytics company in Europe. Established in 2016 and acquired by global data analytics firm NielsenIQ in 2021, it helps more than 100 manufacturers and retailers in a range of industries increase sales and market share.
Its software-as-a-service platform helps these clients understand when, where, and how consumers make their purchases, so they can anticipate trends and react faster to shoppers’ needs and expectations. “We’re a data company,” says Régis Amichia, head of data science at Foxintelligence. “We've been using machine learning models in our data pipeline for years. What’s really mattered to us since the beginning is finding the right solution at every phase of development to scale while maintaining cost. And that’s something we’ve found in the AWS platform.”

Providing the best market intelligence while protecting data privacy has always been the Foxintelligence vision. And in handling consumers’ personal data, the business has to comply with the European Union’s General Data Protection Regulation (GDPR), as well as regulation in other countries and regions as it expands operations globally.
“We know we have a lot of security features on the AWS platform. We know it’s a place where we can store data and protect data,” says Amichia. Advice from the AWS engineering team also helps Foxintelligence understand how to use new features to meet compliance requirements as regulation evolves. “Data protection is a core value at Foxintelligence,” says Amichia, “and AWS provides really good support for that.”