FreeWheel, A Comcast Company Uses Amazon SageMaker for Digital Video and TV Ad Inventory Prediction
FreeWheel, A Comcast Company provides comprehensive ad platforms for publishers, advertisers, and media buyers. The company supplies the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, data types, and sales channels—with the ultimate goal of driving results for marketers. FreeWheel uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad-serving records per day. The company built an end-to-end distributed machine learning pipeline for long-range, time-series inventory prediction across audience segments, geographies, and media types at massive scale. As a result, FreeWheel was able to reduce overall efforts by 60 percent, reduce costs by 50 percent, and improve the efficiency and accuracy of its predictions.
Watch FreeWheel's session from re:Invent 2020 to learn more.