Deye Partners with AWS to Deliver Green, Intelligent Energy with Built-in Compliance and Security

Deye Partners with AWS to Deliver Green, Intelligent Energy with Built-in Compliance and Security

Partnering with Amazon Web Services (AWS), Deye has deployed its cloud-connected devices across more than 110 countries. Leveraging generative AI technology, the company has achieved remarkable results: reducing users' electricity consumption by over 30% while simultaneously increasing customer service efficiency by more than 30%

Benefit

143+

Compliance Certifications

30 %

Electricity Costs Reduced with AI Copilot

30+

Languages Supported by AI Customer Service Assistant

110+

Countries/Regions with Connected Devices

Overview

Ningbo Deye Technology Co., Ltd. is a global new energy technology company that integrates R&D, design, manufacturing, sales, and services. Its portfolio includes solar inverters, energy storage systems, and environmental appliances such as dehumidifiers and HVAC products. The company is committed to delivering "AI-enabled Green Energy and Comfortable Life". With support from AWS, Deye has built a globally distributed digital foundation and a robust security compliance management system. Today, Deye Cloud connects devices in over 110 countries and regions. Powered by AWS’s infrastructure, Deye has reduced cross-region latency to just 0.2 seconds. Its AI-powered assistant enhances power trading optimization, helping users reduce electricity expenses by more than 30%. With help from the AWS partner Goclouds, Deye has built a multilingual customer service platform on ConnectNow, leveraging generative AI to provide customer support in more than 30 languages with 24/7 availability. Customer service efficiency has been increased by more than 30%. Deye leverages a wide range of AWS services and solutions, including Amazon Connect, Amazon Bedrock, Amazon CloudFront, Amazon Gateway Load Balancer (Amazon GWLB), and Amazon Elastic Compute Cloud (Amazon EC2).

Overview

Opportunity | Driving Breakthroughs Amid the Global Renewable Energy Expansion

Amid the global shift toward energy transition, Chinese renewable energy companies are accelerating their international expansion through technological innovation. Deye has emerged as a key driver of energy system transformation in emerging markets with its competitively priced products and differentiated market positioning. In regions such as Africa, the Middle East, and South Asia—where power infrastructure is underdeveloped and outages frequently occur—Deye’s residential energy storage systems are effectively meeting local needs and rapidly gaining market share. In mature markets like Europe and North America, time-of-use pricing policies are driving demand for commercial and industrial energy storage systems, and Deye meets this need with intelligent energy scheduling under dynamic electricity pricing.

However, as its business expands into more countries and regions, Deye faces several challenges in its globalization journey.

  • Local compliance and security risks: Countries/regions have stringent requirements for data privacy and product certification, such as the EU’s General Data Protection Regulation (GDPR). Traditional IT architectures struggled to keep pace with evolving regulatory requirements, increasing the risk of business disruptions.
  • High cross-region latency: With the traditional architecture, high network latency during cross-region interactions between IoT devices and business systems hampered real-time data analysis and device response efficiency, leading to suboptimal user experiences.
  • Delayed service response: In emerging markets, users prefer cost-effective products. However, the inefficient manual ticket processing system and poor coordination in spare parts management eroded customer satisfaction and reduced repurchase rates.

To address these challenges, Deye chooses AWS as its cloud service provider to facilitate its global expansion. By leveraging AWS’s globally distributed infrastructure, proven best practices, and reliable support, Deye has established a digital foundation that enables its efficient and resilient business expansion and growth. Anchored in AWS’s global infrastructure, the new solution is backed by a comprehensive compliance certification framework that ensures secure cross-border data flows and meets local regulatory requirements. Drawing on its global experience, AWS offers replicable models for building international digital systems. In addition, AWS’s localization support teams deliver around-the-clock technical assistance and comprehensive compliance services, helping Deye accelerate its global rollout.

Solution | Building a Global Digital Foundation on AWS to Unlock Intelligent Service Capabilities

Deye has built a global cloud architecture on AWS’s worldwide infrastructure network, spanning six key regions: Europe, North America, Asia, Africa, Oceania, and Japan. By deploying services in these regions, Deye ensures low-latency access and high availability for its business systems across these regions.

Solution

Al Enabled Green Energy and Better Life

Global Network Acceleration: Enhancing Real-Time Interactions Across Millions of Devices

Deye manages millions of solar inverters and energy storage systems deployed worldwide, all of which require real-time access to regional power trading systems. By leveraging AWS’s global network backbone and high-speed inter-Region Direct Connect, Deye has reduced cross-region latency in regions such as Europe, Africa, and Asia-Pacific to 0.2 seconds, supporting millions of concurrent devices. With Amazon CloudFront edge nodes, Deye has established a high-performance cloud foundation for global operations, accelerating access for end-users around the world. Deye Cloud API response time has been significantly reduced, and CDN caching strategies are dynamically optimized based on real-time traffic monitoring to provide real-time visualization of inverter performance data.

Global Network Acceleration

Security, Compliance, and Localization: Building a Resilient Foundation for Global Operations

As Deye’s renewable energy products are closely linked to power grids of countries and regions, the company faces far more rigorous data compliance and cybersecurity requirements than those of traditional cloud use cases. Deye deploys its core systems in the AWS Frankfurt and Virginia Regions, and has established a compliance framework aligned with regional regulations such as the EU data residency requirements and data sovereignty laws in the Middle East, enhancing the global expansion of its inverters and environmental appliances.

With security services such as Amazon GuardDuty for real-time threat detection, Amazon Inspector for automatic vulnerability scanning, and Amazon Gateway Load Balancer (GWLB) for load balancing, Deye can automatically verify compliance with data storage and transmission requirements of countries and regions with 143 certifications, including GDPR and ISO 27001, to mitigate regulatory risks. In addition, Deye procures third-party security solutions in AWS Marketplace, building a hybrid security system that spans devices, grid interfaces, and the cloud to safeguard against external attacks and maintain system stability. AWS Marketplace streamlines software procurement and accelerates Deye’s project deployment.

Security, Compliance, and Localization

Deye AI Assistant: Maximizing Returns Under Dynamic Electricity Pricing

In many European and North American countries, dynamic electricity pricing is common, with rates fluctuating every 15 to 30 minutes. Built on AWS, the Deye AI Assistant leverages machine learning and predictive optimization technologies to forecast power generation, electricity price fluctuations, and user demand. Based on this analysis, it recommends energy arbitrage strategies—buying low and selling high—to maximize energy storage returns. AWS services including Amazon EC2, Amazon RDS for MySQL, Amazon EKS, Amazon ALB, and Amazon NLB ensure high availability for the Deye AI Assistant, enabling its 24/7 connectivity with power trading systems across multiple countries and regions.

Deye AI Assistant

Deye AI Customer Service: Generative AI-Powered Global Service Upgrade

With devices deployed in over 110 countries and regions, Deye is required to provide 24/7 multilingual support for users worldwide. However, its traditional customer service system has three main weaknesses: lack of local language support, challenges due to time zone differences, and limited technical expertise. Deye partners with Goclouds, an AWS advanced consulting partner, to build an AI customer service system to support its renewable energy customers worldwide using ConnectNow, an intelligent omnichannel customer contact center from Goclouds. With Amazon Bedrock, a foundation model management service, and advanced generative AI models, ConnectNow enables users and distributors to reach Deye via multiple channels, including the mobile app, the official website, independent websites, emails, WhatsApp, and Facebook. The AI chatbot supports over 30 languages and ensures 24/7 responsiveness. It can automatically resolve 60% of common issues by referencing specified knowledge bases, while AI tools also enhance live agents’ efficiency in handling tickets. Looking ahead, Deye plans to transform its AI customer service system into a centralized intelligent service hub, enabling AI agents to autonomously diagnose and resolve device faults, handle customer instructions, and automate spare parts ordering and logistics management, improving both global after-sales service quality and customer satisfaction.

Deye AI Customer Service

Achievements | Compliance-Driven Foundation, AI-Powered Efficiency Improvement, Serving Users in Over 110 Countries and Regions

Deye leverages foundational services from AWS, including global infrastructure, IoT services, and generative AI services, to rapidly establish its global systems for IoT, AI, apps, data centers, and security and compliance. Key outcomes include

Deye has rapidly expanded across emerging markets such as Africa, Southeast Asia, and Latin America, as well as mature markets including Europe, North America, Oceania, and Japan. Built on AWS, Deye Cloud now connects devices in over 110 countries and regions.

By tightly integrating AWS-native security services with third-party security solutions, Deye has established a hybrid security system that enables deep packet inspection and zero-trust controls for secure cross-border data flows.

With the dynamic electricity pricing forecast feature, the Deye AI Assistant enables users to store energy during off-peak periods and sell during peak hours, reducing electricity bills by over 30%. With Amazon CloudFront’s global acceleration network and intelligent edge routing, cross-region access latency has been reduced to milliseconds, significantly enhancing customer satisfaction.

Working with Goclouds, Deye has developed a multilingual AI customer service system based on Amazon Connect and generative AI models, supporting more than 30 languages to deliver personalized post-sales services for global users.

Deye harnesses the benefits of China’s renewable energy advancements and combines them with localized, compliant operations worldwide to deepen its global footprint. Looking ahead, the company will continue to collaborate with AWS to deliver solutions for “AI Enabled Green Energy and Comfortable Life” with its products such as solar inverters, energy storage systems, heat pumps, and HVAC systems, while using AI to drive energy orchestration and power trading.

About Deye

Ningbo Deye Technology Co., Ltd. (stock code: 605117), commonly known as “Deye,” was founded in 2000 and went public on the main board of the Shanghai Stock Exchange in April 2021. The company integrates R&D, design, manufacturing, sales, and services, and has grown into a global renewable energy technology company. Deye operates three core business segments: solar inverters, energy storage battery packs, and environmental appliances including dehumidifiers and HVAC products. In 2024, the company reported revenue of RMB 11.206 billion, with a 65.3% year-over-year increase in net profit. Its products are distributed in over 110 countries and regions around the world. Deye Cloud, the company’s proprietary IoT and intelligent management platform, connects all Deye products across categories. By leveraging AI and IoT technologies, Deye continues to focus on developing integrated “energy–environment” solutions to realize the company’s vision of "AI Enabled Green Energy and Comfortable Life."

About Deye

Disclaimer

*The mentioned AWS services relating to generative AI are only available in the AWS Global Regions. AWS China promotes these generative AI services only for China-to-global business purposes and/or cutting-edge technology introduction.

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