Dutch brewing company HEINEKEN is innovating digital solutions, and at scale, to meet evolving customer needs and be the best-connected brewer with the help of AWS.
Grabbing a beer at the local watering hole seems straightforward enough: a patron walks in, orders with the bartender, who then pours a draft. Merriment ensues. If the word connection is used to describe the experience, it might apply to the social connection among friends catching up over drinks on a weekend, or colleagues winding down at a post-work happy hour. Or perhaps connection describes the physical one—the path the beer travels, from brewery to tap.
But for HEINEKEN, connection increasingly describes the company’s digital future and its ambitions to become the world’s best-connected brewer.
For more than 150 years, HEINEKEN has brought people together over its passion for making the world a little better—one day, one beer, one “cheers” at a time. Now, the Dutch brewing company is using the breadth and depth of advanced cloud technology to digitally transform both the front end (the path from brewery to consumer) and back end (the technology powering that path) of its business. HEINEKEN has significantly deepened its capabilities in ecommerce, data, and analytics while modernizing its IT infrastructure.
“We want to offer a seamless digital experience to all our consumers and customers, across all our touchpoints,” said Ronald den Elzen, Chief Digital and Technology Officer at HEINEKEN.
That mission starts with the breweries. Since 2018, HEINEKEN has retrofitted its breweries with digital capabilities, enabling employees to connect with equipment through purpose-built applications. The applications deliver valuable insights, like expected product output or the time remaining until necessary maintenance. If brewery equipment is underperforming or could be operating more efficiently, the apps also suggest solutions with an intelligent diagnostic tool, supporting brewers and operators in their increasingly complex tasks. By the end of 2022, 60 sites around the globe will be fully connected to HEINEKEN’s Connected Brewery platform running on AWS.
But the Connected Brewery goes further. HEINEKEN is transforming its entire supply chain, automating the brewing, packaging, quality, maintenance, and utilities processes, all as part of its improvement methodology Total Productive Management (TPM).
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