Itaú Unibanco conducts Data Analysis 10 Times Faster Using AWS
2022
Itaú Unibanco looked to modernize its IT infrastructure using Amazon Web Services (AWS) to improve customer attraction, retention, and engagement. Specifically, its Cloud for Marketing team wanted to better understand client behavior to offer tailored products and services and enhance the customer experience.
The organization created a data lake and used services including Amazon SageMaker, Amazon Athena and Amazon QuickSight to automate data analysis with machine learning. This has helped increase the speed at which data is captured and processed, allowing the company to adapt to changes in the market and meet customer needs more effectively.
In this video, Aline Pavan, channel engineering superintendent, and Roberto Figueira, data platform engineering superintendent, talk about the benefits Itaú Unibanco has achieved using AWS, most significantly, it can now run data analysis 10 times faster than before, which is helping the company optimize onboarding processes and improve relationships with its customers.
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