AWS re:Invent 2020 Presentation: Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS


Salesforce, a customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Salesforce CDP uses AWS and enables marketers to know everything about their consumers at massive scale. Using AWS, Salesforce can process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels. Watch this re:Invent session to learn how Salesforce thinks about systems architecture, network topology, security, and elastic computing in order to achieve cost efficiency and reliable performance for its data platforms.

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AWS re:Invent 2020 | How Salesforce CDP Unifies Consumer Data at Exabyte Scale

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