When I first joined Virgin Trains, we only spent 20 percent of our time on innovative projects. AWS enables us to spend 80 percent of our time on innovative projects and being creative.
John Sullivan CIO and Project Director

Watch John Sullivan, CIO and project director at Virgin Trains, discuss how the company encourages innovation using AWS and focuses on customer experience with regular innovation days built around the simple idea of "imagine if." 

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In this episode of This is My Architecture, James Noon, senior digital technologist at Virgin Trains, shares how the Virgin Trains Alexa Skill fulfills train ticket purchases by using a decoupled AWS backend and an end-to-end process, from invoking the Amazon Alexa Skills, to payment with Amazon Pay, to getting a PDF ticket through Amazon Simple Email Service (SES).

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