Customer Behavior & Event Data

Surveys have historically been the backbone to customer insights, but a steady decline in response rates is leaving businesses with significant blind spots. Businesses are now turning to behavioral data to reveal patterns, trends, and habits. Generated from digital properties (like apps or the Internet of Things) and physical properties (like stores or telemetry networks), this data captures how individuals interact with products, services, content, or platforms. By using Customer Behavior & Event Data solutions on AWS, businesses can derive insights from business-relevant events and properties to create more personalized experiences, develop better products, and forge stronger relationships with customers.