To understand customer needs, organizations have relied on segmentation to create categories of customers based on shared characteristics. The most common method of segmentation involves applying hard-coded rules to a customer profile, which requires time-consuming and manual data analysis. This method has become less viable with customer data growth. Segmentation solutions on AWS harness rules-based and machine learning-based segmentation to process vast amounts of data and discover recurring patterns that may not have been traceable with manual data analysis.

Partner Solutions

Software, SaaS, or managed services from AWS Partners

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