Retailers need to streamline and simplify every aspect of their promotions. But the rules governing the promotions are often complex, limiting marketing efforts and risking customer loyalty in the process. The Price & Promotion Engine solutions on AWS help retailers apply the correct pricing and promotions to the items in the customers' cart, all within seconds. These solutions consider the context of the transactions and determine how to best apply promotions to a cart of products, allowing marketing teams to provide targeted promotions while increasing sales and brand loyalty.


Prescriptive architectural diagrams, sample code, and technical content

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