Attend introductory sessions on new and existing AWS solutions or participate in sessions that go deep into architecture and code. All sessions will be delivered by subject matter experts from AWS or expert customers who can share their real world experiences and lessons learned.

Onsite at the Summit, sessions will be filled on a first-come first-seated basis. We recommend taking advantage of the scheduling tools on AWS Summit mobile app to help organize your day. You can download the Summit Berlin App here.


Intended for developers, software architects, data scientists and machine learning practitioners, from entry level to CTO level. Join us to dive deep on the latest AWS technology and services and learn how you can apply them in your organisation to help you solve problems and build great products to help you and your customers succeed.


Intended for IT executives, IT professionals and decision makers from organisations of all types. Join us on day 2 of the AWS Summit Berlin where we will focus on running enterprise applications on AWS; managing data privacy, information security and compliance; and other topics that are relevant to large IT users that are looking to maximise benefits from the adoption of AWS.

  • Architecture & Databases | Kumo

    09.30 - 11:30 Keynote
    Klaus Bürg & Glenn Gore, AWS; Ralf Herbrich, Amazon Development Center & AWS Customers
    11.30 - 12.15

    Reactive Microservices Architecture on AWS
    Sascha Möllering, AWS

    Application requirements have changed dramatically in recent years. These days, applications operate with petabytes of data, need almost 100% uptime, and end users expect sub-second response times. Typical N-tier applications can’t deliver on these requirements. In this talk, we will examine the patterns of reactive systems and how a complete architecture could look like based on an example implementation that uses Amazon ECS, AWS Lambda, Amazon Kinesis Data Streams, Amazon ElastiCache, and Amazon DynamoDB.

    12.15 - 13.00

    The Software Development Process at Amazon - how services are created at AWS
    Jonathan Weiss, AWS

    AWS is today recognized as one of the pioneers of DevOps, agile development, automation, continuous deployment, and automation in general. But we did not always develop software this way. This session will explore our journey from monolith to a service-oriented architecture and 2-pizza teams. You will learn why we adopted certain practices and how we develop software inside Amazon.

    13.00 - 14.00

    Building BMW’s new Unified Configurator Platform on AWS
    Patrick Lanners & Julian Roedig, BMW Group

    Learn how BMW Group built their next-generation, Microservices-based Unified Configurator Platform on AWS. This talk outlines the whole project from start to finish: How we built our CI/CD pipeline based on Git, Jenkins and AWS CodePipeline, how we built our microservices with API Gateway, AWS Lambda and Amazon Elastic Beanstalk, and how we leveraged AWS Professional Support and the Well-Architected Frameworl to ensure a fast and reliable project outcome, how we levaraged Game Day / Chaos Monkey methodology to train the operations team to monitor and maintain the infrastructure and applications.

    14.00 - 15.00

    Build planetary scale applications with compartmentalization
    Julien Lépine, AWS

    In this session, we will dive deeper on some of the design principles used to build planetary-scale platforms, while maintaining a high level of control over your environments and your processes. You will discover how compartmentalization can be used to create reliable, cost effective, and high performance applications, while ensuring your security and risk posture is in check, and limiting the operational overhead.

    15.00 - 16.00 Relational Databases and Data Warehouses in the Cloud
    Ian Robinson, AWS
    16.00 - 17.00

    Get Connected - Hierarchies, Multi-Hierarchies and Graphs with Amazon DynamoDB, Amazon Cloud Directory and Amazon Neptune
    Ian Robinson, AWS

    From product catalogs, through entitlements and access control, to social networks, knowledge graphs and near-real-time fraud detection, many applications today need to understand and leverage the connections in our data. In this session we'll look at the degrees of complexity in several different connected data scenarios, from simple hierarchies to full-blown graphs, and how we can model, store and query connected data using Amazon DynamoDB, Amazon Cloud Directory and Amazon Neptune.

  • Containers | Blackfoot

    11.30 - 12.15

    Leveraging your machine data analytics to manage, troubleshoot and secure your modern apps
    Colin Fernandes, Sumo Logic

    Today's hyper-competitive environment leaves little room for error and you try to take advantage of the latest best practices for providing the best possible experience for your users. Learn how to design a comprehensive, real-time data analytics strategy for operational, security, and business insights for modern applications. The machine data exhaust pipe of your cloud platforms, micro-services, and containerized architectures is a gold mine of insights for making your business more competitive in today's data-driven analytics economy - don't let it go to waste!

    12.15 - 13.00

    Agile Reliability with Red Hat in the Clouds - your Software Lifecycle speedup recipe
    Lutz Lange, Red Hat

    Clouds are where everyone turns these days for elastic resources. But each and every time a certain cloud is chosen. In turn, you get your certain specialized Cloud API. Red Hat products are the ideal abstraction that allows you to use the same API to deal with your App in all the major clouds.

    13.00 - 14.00

    Container-based Architectures on AWS
    Sascha Möllering & Steffen Grunwald, AWS

    Containers gained strong traction since day one for both enterprises and startups. Today AWS customers are launching hundreds of millions of new containers – each week. Join us as we cover the state of containerized application development and deployment trends. This session will dive deep on new container capabilities that help customers deploying and running container-based workloads for web services and batches.

    14.00 - 15.00 Kubernetes Running on AWS
    Tiffany Jernigan & Christoph Kassen, AWS
    15.00 - 16.00 Improve productivity with Continuous Integration & Delivery 
    Clare Liguori, AWS
    16.00 - 17.00

    How to manage and deploy your Serverless Microservices with Gitlab-CI for SaaS Product Orchestration
    Govinda Fichtner & Greg Campion, Paessler AG

    Paessler AG has built a SaaS solution for its network management software based on AWS Serverless technologies. This SaaS backend is comprised of 30 Microservice projects and has dozens of API Gateway endpoints and hundreds Lambda functions. This talk will explain how these microservices are organized into individual repositories and how we continuously test and deliver through automated Gitlab CI/CD pipelines & Docker up to 40 times a day.

  • Serverless | Amelia

    11.30 - 12.15

    Future-proofing your cloud data strategy with MongoDB Atlas
    Benjamin Cefalo, MongoDB

    It’s critical to select a forward-looking approach to how you organize, use, and enrich your data in the cloud. In this session, we’ll demonstrate how MongoDB Atlas fits the bill.

    12.15 - 13.00

    Amazon Web Services & Fortinet
    Kurt Knochner, Fortinet

    Enterprises are adopting cloud computing at an unprecedented pace, with different deployment methodologies and approaches that complement each other.
    The most visible type of cloud computing are the public cloud services, such as Amazon Web Services (AWS), but reality is that rather than treating public cloud vs. private cloud as an either-or choice, most organizations are moving to long-term strategies of deploying servers and applications on a combination of both private and public cloud infrastructure. The persistence of both internal and externally hosted platforms additionally dictates migration of large volumes of data and applications, persistent site-to-site connectivity, and stretching of network topologies across the WAN.

    13.00 - 14.00 Serverless Architectural Patterns
    Monica Lora, AWS
    14.00 - 16.00

    Serverless Workshop
    Dirk Fröhner & Markus Kaiser, AWS

    This is a hands-on workshop where every participant will not only learn how to architect and implement a serverless application on Amazon Web Services using nothing but serverless resources for all layers in theory, but actually do it in practice, with all the necessary support from the speakers. Serverless computing allows you to build and run applications and services without thinking about servers. Serverless applications don't require you to provision, scale, and manage any servers. You can build them for nearly any type of application or backend service, and everything required to run and scale your application with high availability is handled for you. Building serverless applications means that developers can focus on their core product instead of worrying about managing and operating servers or runtimes. This reduced overhead lets developers reclaim time and energy that can be spent on developing great products which scale and that are reliable.


    • Bring your own fully-charged laptop or notebook computer
    • An AWS Account with permissions to create and manage IAM, S3, Lambda, DynamoDB, Cognito, API Gateway and CloudFormation resources
    16.00 - 17.00

    Building Cost-effective mobile backends for scale and security
    Daniel Geske, AWS

    Every mobile app needs a cloud backend to enable expereince transition between devices, common data, and analytics. In this session, we will show you how your cloud backend can scale with ease while still remaining cost effective, ensuring you don't over-provision but are ready when your app goes viral.

  • AI & ML | Doppler

    11.30 - 12.15

    Fearless from Monolith to Serverless with Dynatrace
    Andreas Grabner, Dynatrace

    When breaking your monolith into components, services or even functions you must understand WHERE and HOW you break your existing code base and architecture into smaller units to allow it to SCALE, PERFORM and make it EASY enough to operate!
    In this session Andreas Grabner, Technical AWS Advocate, shows us how companies such as Barbri, Landbay and Citrix redefined their architecture on top of AWS; how Dynatrace was leveraged to re-platform and re-architecture; and how these lessons learned can benefit all of us to transform Fearless from Monolith to Serverless!

    12.15 - 13.00

    How Deutsche Bahn keeps their business on track with AWS and N2WS
    Björn Preuster, DB Systel & Sebastian Straub, N2WS 

    Deutsche Bahn partnered with N2WS, a Veeam company, to ensure 100% uptime for their fast-paced business. Join this session to discover how Deutsche Bahn has automated backup and disaster recovery for their AWS workloads using Cloud Protection Manager – an enterprise-class solution from N2WS available on the AWS Marketplace.

    13.00 - 15.00

    AWS ML & AI Deep Dive
    Julien Simon, AWS

    The arcane jargon and intimidating equations of Deep Learning often discourage software developers, who wrongly think that they’re “not smart enough”. This technical talk will start with an explanation of how Deep Learning works With minimal math and theory, we’ll talk about neural networks, activation functions, the training process, optimizers and more. Then, thanks to Python notebooks based on Apache MXNet and on Keras, we’ll demonstrate how to build, train and use models based on different network architectures (fully connected, convolution, etc.). You will also learn about Amazon SageMaker, a new service that lets you train and deploy models at any scale into a production-ready hosted environment.

    15.00 - 16.00

    Build Your Recommendation Engines on AWS Today
    Yotam Yarden & Cyrus Vahid, AWS

    Recommender systems are an important mechanism to personalize and enhance customer experience. In Amazon we have been researching recommender systems for over two decades and nowadays AWS customers can use the same technologies to develop, train and deploy their own recommenders systems in just a couple of hours. In my presentation, I will give an overview of the most recent recommender systems papers and techniques, and demonstrate how to train and deploy a recommendation system on AWS in less than 15 minutes.

    16.00 - 17.00

    Serverless Predictions at Scale
    Thomas Reske, AWS

    You've trained a machine learning model and wonder how to put it into production in the most efficient way? Don't get stuck! This talk walks you through options on how to deploy and scale model serving using serverless applications. A comparison of the different options, patterns, and capabilities will help you to make the right choices for moving forward...

  • Big Data & Analytics | Coral

    11.30 - 12.15

    Migrating to the cloud: Declare Victory by making your migration decisions with confidence
    Eveline Oehrlich, NewRelic; Marcus Voss, Porsche AG; Christian Buggedei, TVSMILES GmbH; Garrett Vargas, CarRentals

    Moving an application to the cloud enables scalability, speed and cost savings. But the migration process itself has perils and pitfalls. Some journeys are smooth while others are guesswork and littered with challenges. In this session, you’ll learn how visibility is the key to help you make decisions that keep your application migration on track. 

    12.15 - 13.00

    How Nasdaq Achieved Business Transformation Through AWS Migration and a New Monitoring Vision
    Justin Vaughan-Brown & Achim Stäbler, AppDynamics

    Nasdaq is transforming - focusing on technology-driven innovation centered around its core strengths in market-powering technologies, data, and analytics. Supporting this move, Nasdaq is cloud-enabling all core applications using AWS for agility and using AppDynamics to speed up, visualize, and validate the migration process.

    An AppDynamics-driven migration has enabled Nasdaq to support its core strategic pillars of user engagement, velocity, and agile infrastructure, enabling the organization to draw clear, understandable correlations between the customer experience and application performance.
    In this session, you’ll learn:
    · How to justify moving to AWS and re-platforming applications
    · How AppDynamics provides full visibility into hybrid cloud performance
    · How a common dashboard across ops, dev, and infrastructure teams can accelerate DevOps adoption.

    13.00 - 14.00

    Build Your First Big Data Application on AWS
    Steffen Hausmann, AWS

    AWS makes it easy to build and operate a highly scalable and flexible data platforms to collect, process, and analyze data so you can get timely insights and react quickly to new information. In this session, we will demonstrate how you can quickly build a fully managed data platform that transforms, cleans, and analyses incoming data in real time and persist the cleaned data for subsequent visualizations and through exploration by means of SQL. To this end, we will build an end-to-end streaming data solution using Kinesis Data Streams for data ingestion, Kinesis Data Analytics for real-time outlier and hotspot detection, and show how the incoming data can be persisted by means of Kinesis Data Firehose to make it available for Amazon Athena and Amazon QuickSight for data exploration and visualization.

    14.00 - 15.00 How To: Build your Data Lake on AWS
    Ian Massingham, AWS
    15.00 - 16.00

    Deep Dive into Concepts and Tools for Analyzing Streaming Data on AWS
    Steffen Hausmann, AWS

    Querying streaming data with SQL to derive actionable insights at the point of impact in a timely and continuous fashion offers various benefits over querying data in a traditional database. However, although it is desirable for many use cases to transition to a stream based paradigm, stream processing systems and traditional databases are fundamentally different: in a database, the data is (more or less) fixed and the queries are executed in an ad-hoc manner, whereas in stream processing systems, the queries are fixed and the data flows through the system in real-time. This leads to different primitives that are required to model and query streaming data.
    In this session, we will introduce basic stream processing concepts and discuss strategies that are commonly used to address the challenges that arise from querying of streaming data. We will discuss different time semantics, processing guarantees and elaborate how to deal with reordering and late arriving of events. Finally, we will compare how different streaming use cases can be implemented on AWS by leveraging Amazon Kinesis Data Analytics and Apache Flink.

    16.00 - 17.00

    Enabling Self-Service for Data Scientists with AWS Service Catalog
    Anil Rebello & Dinah Barrett, AWS 

    Data Analysts, Big Data Administrators, System Administrators, Developers, and IT managers will learn how to create a robust computing environment for their teams. As enterprises move to the cloud, providing secure, governed turn-key solutions at scale to a broad set of users faces its own challenges. We’ll show how organizations are building solutions that enable data scientists to provision AWS resources through an ITSM system to create a robust, governed, and easy self-service capability.

  • IoT | Lowflyinghawk

    11.30 - 12.15

    The Connected Building
    Markus Winterholer, Siemens Switzerland AG

    Siemens Building Technologies and Siemens Real Estate cooperate on creating digital twins of buildings on AWS. At Siemens Headquarters in Munich, Siemens explores how building model data (static) and live device data (dynamic) can be connected to offer value-added services to customers, like optimisation of square meter usage, situational awareness during/after intrusion or fire alarm, utilisation-based cleaning scheduling, optimisation of canteen visit times or proving energy efficiency.

    12.15 - 13.00

    Easier than Ever: An Introduction for Building End to End IoT Solutions
    Jan Metzner, AWS

    AWS IoT is a set of fully managed services spanning the edge to the cloud that enables you to sense and act locally on devices, store data and manage devices in the cloud, and perform sophisticated analytics to derive useful insights.

    In this session we will cover the IoT fundamentals on the AWS platform and our partner ecosystem. How you can easily start building your End to End IoT solution and review some best practices and common architectural patterns.

    13.00 - 14.00

    Connecting industrial PLC devices to AWS
    Béla Höfig, Beckhoff

    In this talk we will explain how we connect our industrial PLC devices to the AWS cloud and show how they can be controlled with TwinCAT machine contol from the cloud. We will elaborate the technical advantages that AWS connected PLCs offer in the context of industry 4.0. In a demo we will show how we use AI to make our controls voice enabled.

    14.00 - 15.00

    Device Provisioning Options with AWS IoT
    Philipp Sacha, AWS

    When starting to build IoT applications with AWS customers need solutions to onboard their devices. In order to address the complexity of provisioning things customers need ways to simplify and automate theses tasks. In this session we will cover the options that AWS IoT offers for device onboarding either in advance or on-demand.

    15.00 - 17.00

    IoT Analytics and ML from Cloud to Edge and back
    Jan Metzner & Neeraj Kumar, AWS; Jens Greiner, SKF AG

    We will show live the complete lifecycle of data and deployments which will include Amazon FreeRTOS, AWS Greengrass with ML Edge Inference, AWS IoT Core with AWS IoT Analytics and integrations to Amazon Sagemaker to build models that are then deployed to AWS Greengrass. The demo will showcase Industrial Equipment from Beckhoff to drive Manufacturing with ML@Edge and Analytics.

  • Demos & Discussions | Alexandria

    11.30 - 12.15

    Community Panel Session: What can you get out of AWS User Groups
    AWS Community Heroes - Markus Ostertag, Team Internet & Thorsten Höger, Taimos

    There are 14 community led user groups all over Germany with more than 9000 members specialized on AWS and meetings every month. In this session, some of the organizers talk about what are the benefits of attending meetups of these groups and why everybody from beginner to expert should be part of this amazing AWS community. They will not only share their experience in regards to content, agenda, audience, and networking from the different cities but also answer every question you have!

    12.15 - 13.00

    How to Build Your First Voice Experiences with Alexa
    Benoit Nachawati, Amazon Alexa

    Alexa is the speech and personal assistant technology behind Amazon Echo. In this hands-on course Benoit Nachawati will provide a technical demo of the Alexa Skills Kit, basic foundations of voice design, and teach you how to build your own skills for Alexa enabled devices, running on serverless AWS services Amazon DynamoDB and AWS Lambda.

    13.00 - 14.00 Enhance customer experience with Conversational Interfaces
    Tara Walker, AWS
    14.00 - 15.00

    Building and running your first Machine Learning application on Amazon SageMaker
    Constantin Gonzalez, AWS

    This talk will walk you step by step through a typical Machine Learning (ML) process: From asking the right questions, collecting the data, looking at the data, picking the right algorithms, training and evaluating ML models with Amazon SageMaker and bringing them live into production. A series of hands-on demos will illustrate these steps so that you can start building your first Machine Learning application right after this talk.

    15.00 - 16.00

    Panel: Meet the Builders
    Thomas Lobinger, Carolin Keupp, Jonathan Weiss & Lars Wulfken, AWS

    AWS is the cloud for builders. Behind the scenes to make it all happen for our customers around the world, is a team of passionate and customer-obsessed innovators, collaborators and creators. Come and meet some of them during this panel.

    16.00 - 17.00

    It's about Science, not Servers - Research on AWS
    Ralph Winzinger, AWS

    The AWS Cloud offers compute resources at an incredible scale, ready to run within minutes - a perfect environment for high performance computing. We know that researchers don't want to be IT administrators, so let's have a look at the programs, tools and resources that help to push science into the cloud. We will also spend a few minutes to show how easy it is to trigger a massive parallel computation.

  • ISV Business Leadership Forum | Apollo

    12.15 - 13.00 Introduction & Welcome to ISV Business Leadership Forum 2018
    Marin Mamic, AWS
    13.00 - 14.00

    ISV Cultural tranformation roundtable
    Marin Mamic, AWS

    Emily Ryan, Software AG; Raul Firu, Haufe Lexware; Mario Dönnebrink, D.velop; Frederik Vollert, PhraseApp; Deep Ghosh, AWS

    14.00 - 15.00

    Pricing Strategy
    Florian Garlet, AWS & Christian Wirth, Optimal Price

    Pricing management is key to making a successful transition from a traditional perpetual license to a subscription-based software-as-a-service (SaaS) product.

    In this session, we will break down SaaS pricing in 6 steps and show you how to win new customers and to maximize your profit with a smart SaaS pricing.

    15.00 - 16.00 Moving from an On-Premise Product to SaaS Solution on AWS Marketplace: Experience of a Software Vendor
    Dave Gildea, CloudRanger; Nick Golovin, Data Virtuality
    16.00 - 17.00

    Awards + IoT Button Challenge
    Manuela Bruckmaier, AWS

    An initiative of AWS in Germany with the goal of fostering engagement, creativity and innovation of software companies in Germany. Each company can nominate multiple teams of max. 3 team members, to develop a working prototype with an IoT Button. Examples can be a Smart Home appliance, improving the customer interaction with the use of the button or any other innovative idea.

    The 3 most compelling projects will be receiving a winner award and will be presenting their solution.

    17.00 - 18.00  ISV Networking
  • AWS Partner Summit

    11.30 - 12.15

    Cloud native view: How to kick-start your Partner Journey to the Cloud with AWS
    Henning Paulke (AWS)

    In this session we will provide you with an overview of the Amazon Partner Network, the benefits for partners, the first steps and how the partner journey looks like from a partners perspective. This session focuses on partners who focus a majority of their business on Cloud.

    12.15 - 13.00

    Build a successful team: AWS Trainings in 2018
    Tom Woodyer (AWS)

    Overview of AWS Trainings and how to build a successful team during 2018 in Germany

    13.00 - 15.00

    Migrating to AWS (Business Training)
    Tom Woodyer (AWS)

    The session focuses on how to identify and qualify enterprise workloads for cloud migration, assess migration readiness, and build a compelling business case for cloud migration. The session is based on the structured migration methodology developed and used by AWS teams for large-scale migrations.

    15.00 - 16.00

    "Making it real 1": How to start partnering about "SAP on AWS" and "Microsoft on AWS"
    Yuriy Volosenko, Zalando; Peter Prahl, Thomas Xander & Harjeet Kumar, AWS

    During this session we will provide crisp information on partner programs and best practices to get started with "SAP on AWS" and "Microsoft on AWS".

    16.00 - 17.00

    "Making it real 2": How to start partnering about VMWare Public Cloud on AWS and how to support customer decisions through business case analysis of VMware, Microsoft and SAP workloads on AWS.
    Peter Prahl & John Enoch, AWS; Michael Vogt, VMware

    During this session we will provide crisp information on partner programs and best practices to get started with VMware Cloud on AWS (16:30 – 17:00). We will wrap up  with a strategic view and offer our insights on how to accelerate cloud adoption around SAP, Microsoft and VMware through a business case.

  • Startup Central

    Attend our crisp and inspiring talks at the Startup Stage to learn about AWS´s go-to-market programs for startups, listen to projects, experiences and ideas from leading startups, and attend a panel discussion around the State of the German startup ecosystem.

    View Agenda

  • DevOps & Cultural Transformation | Kumo

    09.30 - 11.30 Keynote
    Klaus Bürg, Mark Ryland & Peter Prahl, AWS; Chris Schläger, Amazon Development Center & AWS Customers and Partners
    11.30 - 12.30

    Transforming Product Development
    Thomas Blood, AWS

    Many organizations that embark on a journey to the cloud view their effort as an opportunity to transform their outdated operations and development practices. DevOps, Agile software development, and Design Thinking are the popular methodologies used today to successfully speed the delivery of new products and features and create a more customer-centric mindset. In this session, we break down the essential components of each method and provide tips on how to navigate common challenges when implementing these methods during cloud adoption.

    13.00 - 14.00

    The Seven Habits of Highly Successful Builders
    Constantin Gonzalez, AWS

    At Amazon, we like to “build”, and at AWS, we create building blocks for our customers. But what does it mean exactly to be a „builder“? How can a „build your own“ culture help your business create faster, more reliable, and more successful solutions? Learn about the biggest shift in IT since the rise of outsourcing and how to apply successful builder patterns to your own projects!

    14.00 - 15.00

    Driving DevOps Transformation in Enterprises
    Mark Rambow, AWS

    In this session, you will learn how AWS is helping enterprises adopt the DevOps model and introduce automation in their journey to the cloud. Using the DevOps principle to treat your infrastructure environments as code enables you to automate and easily scale your lifecycle environments. Learn how services like AWS CloudFormation and AWS OpsWorks let you automate your instance provisioning and configurations, as code, ensuring consistent, compliant and scalable cloud infrastructure. Understand how AWS OpsWorks is enabling enterprises to accelerate their migration to the cloud, leveraging popular tools like Chef or Puppet and their respective communities.

    15.00 - 16.00

    A Day in the Life of a Netflix Engineer
    David Hahn, Netflix

    An in-the-trenches look at what operating at Netflix scale in the cloud is really like. How Netflix works with AWS to maintain more than 100 thousand instances to service over 100 million subscribers worldwide. Why matching company cultural qualities are key, trust is required, and we (generally) sleep through the night.

    16.00 - 17.00

    DevOps + Continuous Delivery + Cloud: The Three Drivers of Enterprise Agility
    Schlomo Schapiro, DB Systel

    More than just buzzwords, true agility depends on the successful combination of DevOps, Continuous Delivery and Cloud platforms. Learn which technology choices have the greatest impact on the company culture. Take DevOps adoption to the next level by introducing DevOps key performance indicators as a measure of your company’s progress. This session presents current developments and projects at DB Systel, the IT company of Deutsche Bahn.

  • Storage | Blackfoot

    11.30 - 12.15

    Is your Cloud Journey on a Successful Track?
    Eric Moore, DXC

    Whether you are new to public cloud and want to understand how to utilize AWS within your environment to accelerate your tactical and strategic needs, or you have decided to adopt AWS within your environment and are looking to accelerate the adoption cycle, or you are already running your app workloads on AWS and are looking for managed services – DXC Technology has proven answers and results to help you in this journey.
    Hear about how worldwide clients have taken advantage of our end-to-end capabilities to achieve outstanding results and walk away with key learnings that will help your business decisions now!
    DXC Technology is a Premier AWS consulting partner, an authorized reseller of AWS infrastructure and services worldwide, an audited AWS Managed Services Provider and is among the top companies in the world with certified AWS architects and engineers.

    12.15 - 13.00

    Lambda vs. EC2 Spot Instances. How to modify pictures in a scalable environment.
    Sebastian Lahme, Claranet

    The journey of serverless. How to move from a monolithic approach to a flexible serverless environment. Claranet will show on a customer case how to bring a picture modification application from a on-premise solution to a flexible EC2 SPOT environment and finally to a Lambda architecture.

    13.00 - 14.00

    Cloud Storage Portfolio
    Ian Perez Ponce, AWS

    This session will provide a foundational overview of the core AWS storage services, which include Amazon Simple Storage Service (Amazon S3), Amazon Glacier, Amazon Elastic File System (Amazon EFS), and Amazon Elastic Block Store (Amazon EBS). We will also discuss data transfer services such as AWS Snowball, Snowball Edge, and AWS Snowmobile, and hybrid storage solutions such as AWS Storage Gateway. This session will also touch on significant new offerings and outline some of the most common use cases.

    14.00 - 15.00

    Edge and Hybrid Storage
    Everett Dolgner, AWS

    With a hybrid architecture approach to managing data on-premises and in the cloud, organizations can be more agile and responsive than ever before and mitigate the pains of recurring storage hardware purchasing, management, and failures. Find out what your peers are doing with cloud and how data backup, recovery, management, and e-discovery capabilities can help maximize your use of AWS. We will also cover dynamic data indexing across on-premises and cloud storage and holistic data-protection strategies.

    15.00 - 16.00

    Optimizing storage for enterprise workloads and migrations
    David Stein, AWS

    In this session, we’ll learn best practices for selecting the right AWS storage for enterprise workloads like SAP, Oracle, and Microsoft SQL. We’ll discuss best practices around storage volume selection, performance optimization, security, and designing for durability and availability. We’ll also review cost optimizations to ensure you are built for success on AWS.

    16.00 - 17.00

    Sharing Real-Time Data With the World: Lessons Learned from the Deutsche Börse Public Dataset
    Stephan Reinartz, Deutsche Börse & Jed Sundwall, AWS

    When data is shared on AWS, anyone can analyze it and build services on top of it using a broad range of compute and data analytics products, including Amazon EC2, Amazon Athena, AWS Lambda and Amazon EMR. Sharing data in the cloud allows data users to spend more time on data analysis rather than data acquisition. Because of this, Deutsche Börse Group (DBG) has collaborated with AWS to make real-time data derived from Deutsche Börse's trading market systems available to the public for free as an AWS Public Dataset. DBG believes that freely available, high quality data fosters innovation and creates business opportunities. The financial community, academic researchers, data scientists and others can explore the possibilities of the data to open up new analysis and product possibilities.
    This session highlights lessons learned as DBG has used AWS to create their Public Datasets, including the architecture required to make market data publicly available for free on a minute-by-minute basis. Learn how sharing data fits into DBG's overall data strategy and helps accomplish the objectives of their digital business platform.

  • Compliance | Amelia

    11.30 - 12.15

    Transform your business with VMware Cloud on AWS, an integrated hybrid approach - Technical Overview​
    Brian Graf, VMware & Paul Bockelman, AWS

    VMware and AWS together - VMware Cloud on AWS brings the best of both worlds with VMware’s enterprise class Software-Defined Data Center technologies running on next-generation bare-metal AWS infrastructure and delivered as a cloud service.​ With VMware Cloud on AWS, not only will you be able to consume VMware products on AWS, but you will also be able to leverage AWS native services from virtual machines running within VMware Cloud on AWS. Come learn about the latest features and how you can leverage the best of both VMware and AWS for your environment.

    12.15 - 13.00

    SAP Hybris Commerce – Leveraging the Public Cloud
    Ulrich Meine, itelligence

    SAP Hybris plays a significant role in the business arena of B2B and B2C commerce platforms. Based on best-of-breed web technologies, the application is best suited to utilize various AWS services for even better flexibility and reliability in daily professional use.
    itelligence designed a smart approach with AWS Aurora database service, AWS Auto Scaling and latest container technology. Including these and more features, the application scales flexibly to any demand. The additional monitoring and management environment provides more control for IT production.
    In this presentation, we want to give insights into the technical design of the solution and the concepts of the combination of SAP Hybris and AWS technology.

    13.00 - 14.00

    AWS Organizations & IAM – IAM- and Service Control Policies to protect AWS Services
    Marcus Fritsche, AWS

    Using the IAM and SC policies to manage access a large number of AWS Accounts – especially for enterprise customer and AWS Partner. What to take care, when architecting the Organizational Units, building the access rights and what are the risks and thinks to be aware.

    14.00 - 15.00

    Programmed Governance and how to deliver secure and compliant accounts with a click.
    Dimitrij Zub, AWS & Rodrigue Vittini, T-Systems

    AWS Organizations lets you create and manage accounts for yourself, your business units or your customers. But how can you make sure that these accounts become and stay compliant with your organizational requirements? In this session we will together with T-Systems Digital Division demonstrate and share the lessons learned building a 1-click engine, that creates, provisions and audits compliant accoun structures using only AWS tools such as step functions, cloudformation stacksets and a little bit of lambda

    15.00 - 16.00

    Compliance and cloud security for regulated industries
    Dinah Barrett, AWS Marketplace

    In this session, we will discuss the importance of DevSecOps practices and walk through an AMI factory example leveraging Well Architected solutions available in AWS Marketplace. Cloud DevSecOps enables customers to maintain and update AMIs while minimizing management overhead, promoting consistent deployment of security controls, and implementation of baselines while assuring compliance efforts.

    16.00 - 17.00

    Navigating GDPR Compliance on AWS
    Christian Hesse, AWS

    The General Data Protection Regulation (GDPR) is in force since May 25, 2018. Complying with GDPR can be challenging, but AWS can guide you through the process. In this session we'll explain the automation mechanisms AWS offers its customers to help with their compliance programs. Specific GDPR articles will be matched to tooling, so knowledge of both will be helpful in understanding the material.

  • Enterprise Applications | Doppler

    11.30 - 12.15

    The future of the Financial Services industry powered by AWS
    Ilja Summala, CTO, Nordcloud

    Based on a variety of engagements in the banking and finance sector with customers all along their cloud journey, the CTO of Nordcloud Ilja Summala will share first-hand experiences on how large Nordcloud customers have overcome their skill, governance and agility challenges using AWS. The values that the public cloud brings can be realised - but in a regulated industry with a lot of legacy systems and processes, it is easier said than done. We will focus on the question "How to do DevOps in a regulated industry?" as this is the core of what we aim for with our transformation approach to improve the developer productivity. We cover how Nordcloud FSI customers have leveraged ECS for DevOps and how to they have used tools like CloudTrail, Config, Packer, Cloudwatch and GuardDuty to reduce cost of compliance and security.

    12.15 - 13.00

    Advanced Auto scaling and Deployment tools for Kubernetes & ECS
    Aharon Twizer, Spotinst

    There are many considerations when architecting to scale a Kubernetes or Amazon EC2 Container Service (ECS) effectively, especially when it comes to heterogeneous environments (made up from different machine types, and sizes). To increase the cluster’s efficiency, choosing the right instance size and type for the right workload is crucial. In this talk, we will present two costumer use cases to discuss two important concepts of k8s autoscaling; 1)“Headroom” 2)“Two Levels Scaling”. In addition, we will review the different k8s deployment tools including KOPS (Kubernetes Operations).

    13.00 - 14.00

    Take Back Control - Operating Applications on AWS
    Amir Golan, AWS

    Managing and operating applications that utilize multiple services like EC2, ELB, EBS, S3, RDS etc can quickly become a complex task. This session will show you how you can leverage the AWS Management Tools to centrally operate and control your application. We will leverage and combine AWS CloudFormation, AWS Resource Groups, AWS OpsWorks, and AWS Systems Manager to provision, monitor, and act on our apps. Learn how to build automatic remediation and have a single experience to manage day-to-day activities.

    14.00 - 15.00

    Breaking Barriers: Move Enterprise SAP Customers to SAP HANA on AWS in Record Speed
    Christian Elsenhuber & Thomas Xander, AWS

    An amazing number of enterprise customers are moving their entire SAP landscapes, including production environments, to AWS to increase business agility and reduce costs. Some examples of enterprise customers running their core businesses on AWS today are British Petroleum, Kellogg’s, and Lionsgate. Learn how SAP customers are running mission-critical workloads on AWS and how we guide Fortune 50 companies as they rapidly adopt emerging technologies and accelerate greater innovation with the AWS Cloud.

    15.00 - 16.00

    Microsoft Workloads on AWS
    Harjeet Kumar & Brajendra Singh, AWS

    See why hundreds of thousands of customers are choosing AWS to deploy Microsoft workloads. You will see how customers are making 33%+ saving on licensing costs by moving their Windows environments to AWS.

    16.00 - 17.00

    Project On-boarding in an Enterprise Environment
    Marcus Fritsche, AWS

    Before on boarding a Program / a new Project we need several crucial information, to guarantee corporate compliance and a detailed budgeting, and also to build an economic operation and an effective architecture!

  • Networking & Security | Coral

    11.30 - 12.15

    AWS - Data Center Replacement & Hybrid Cloud
    Martin Edwards, Druva

    As a growing share of organizations trust and embrace the cloud and leverage IaaS and PaaS solutions to reduce complexity on-premises in a hybrid posture, data silos and management continue to plague IT. For their data, organizations are still faced with legacy data protection and management solutions that do not deliver the economies of scale of the cloud. Furthermore, data visibility, control, archival, lifecycle management and compliance still remain unsolved with disparate and complex solutions that require hardware and software with added management overhead.
    Druva Cloud Platform provides organizations with a single control panel to protect and manage all of their IaaS, PaaS and SaaS environments as well as their server and endpoint data. Druva’s unique cloud-native architecture and Data Management-as-a-Service solution means that organizations can leverage a pay-as-you-go service without the need to invest in additional hardware or software. Druva aggregates business critical data for scalable backup, archival & disaster recovery, while also unlocking the true value of search & advanced analytics for governance of that data.
    In this session, learn how Druva offers a single platform, with a direct to cloud model, that unifies data protection and management and eliminates the need for additional hardware or software while reducing complexity and the cost by up to 60%.

    12.15 - 13.00

    Reply Insights: We show how to successfully guide a customer through a complex transformation and explain our experiences from development and operations of highly scalable data management and analytic systems.

    Jörg Schneider, BSH Hausgeräte; Andrei Beliankou, Comsysto Reply; Ilona Fischer, Spark Network & Andrea Mercanti, Storm Reply

    Spark/Affinitas - Love is in the Cloud: Spark Networks Mass Migration using DevOps approach

    Spark Networks is the dating company behind the global brands EliteSingles, eDarling, and SilverSingles, operating in more than 25 countries around the world. To best support a continuous increasing business, a robust and flexible cloud infrastructure based on AWS technology has been introduced. The new environment has to be scalable and fault-tolerant, to be able to handle load peaks more flexibly and cost-efficient, always ensuring a top user experience. In this business case all phases of the migration, best practices, and DevOps methodologies applied by Reply to successfully guide Spark Networks through a complex transformation project will be presented.

    BSH Home Connect Analytics on AWS: Improving experience for users of home appliances

    Being a leading home appliance manufacturer in Europe BSH is working continuously on improving the experience for users of their products. In 2015 the initiative “Home Connect Analytics” for collection, transformation, storage and analytics of home appliance sensor data was started with the aim of putting that data to use for the end user. BSH decided to use the powerful AWS platform and services of Reply for this undertaking. We will give an insight about our experiences from development and operations.

    13.00 - 14.00

    AWS Networking Fundamentals
    Tom Adamski, AWS

    Amazon’s Virtual Private Cloud (Amazon VPC) gives you the ability to have complete control over your AWS virtual networking environment. In this session, we walk through the fundamentals of Amazon VPC and explore how new features may affect the way you architect your network in AWS.

    14.00 - 15.00

    AWS Direct Connect Deep Dive
    Steve Seymour, AWS

    AWS Direct Connect provides a more consistent network experience for accessing your AWS resources, typically with greater bandwidth and reduced network costs. This session dives deep into the features of AWS Direct Connect including Public and Private Virtual Interfaces, Direct Connect Gateway, Global Access, Local preference communities and more.

    15.00 - 16.00 Security Services - GuardDuty, Macie, Shield, WAF
    Bertram Dorn, AWS
    16.00 - 17.00

    Another Day, Another Billion Flows
    Steve Seymour, AWS

    In this session, we walk through the Amazon VPC network and describe the problems we were solving when we created it, and the features we’ve been adding as we scale it. We cover how these problems and features are traditionally solved, and why those solutions are not scalable, inexpensive, or secure enough for AWS. Finally, we provide an overview of the solution that we’ve implemented. We discuss some of the unique mechanisms that we use to ensure customer isolation, get packets into and out of the network, and support new features such as NAT and VPC endpoints.

  • Applying AI & ML | Lowflyinghawk

    11.30 - 12.15

    Move your current workload into AWS with NetApp Cloud Volumes
    Oliver Krause, NetApp

    Many enterprise applications rely on shared POSIX filesystems to store and exchange data. NAS (network attached storage) shares are the industry standard to provide shared filesystems. But existing NAS solutions in the cloud are often too limited to enable these applications in AWS. NetApp Cloud Volumes offer powerful, reliable, snapshot-enabled NFS and SMB shares to close this gap.

    12.15 - 13.00

    Discover how Endress+Hauser uses IoT data to create great customer experiences
    Dr. Rolf Birkhofer & Andreas Hofmann, Endress+Hauser; Stefan Brotzler, Salesforce

    Behind every device there is a customer. Most companies, however, do not yet fully leverage the potential of their data to create a great customer experience. With Salesforce Heroku, an AWS based PaaS solution, companies can leverage data from connected products by providing innovations to its customers and thus, providing real business value through IoT. State-of-the art applications powered by cloud, mobile and AI are using data of connected products and context information to engage with customers in new ways, all on one integrated platform.

    Experience in a demo how Endress+Hauser connects IoT sensor data with their customer data and gets a 360 degree view of their customers to deliver a highly personalized experience and provide new digital services.

    13.00 - 14.00

    Machine Learning & AI at Amazon
    Ian Massingham, AWS

    Learn how Amazon is applying Machine Learning technology to create innovative new products and services, and how AWS its building services to make machine learning and AI capabilities accessible to developers of all types.

    14.00 - 15.00

    The Machine Learning Process: From Business Model to Machine Learning in Production
    Constantin Gonzalez, AWS

    Machine Learning (ML) offers amazing opportunities. But how exactly can businesses benefit from ML? Where can customers find ML opportunities in their business and how can they build ML into their existing business models? This talk walks you through a methodical approach for finding your best opportunities for ML in you business and how to build your ML process: From asking the right questions, collecting your business data to implementing your ML workflow. Customer examples from Amazon and AWS customers will illustrate these steps so that you too can start finding those ML opportunities in your own company right after this talk.

    15.00 - 16.00

    Using Machine Learning to create Market Transparency
    Dr. Markus Schmidberger & Dr. Markus Ludwig, Scout24 AG

    Scout24 is a leading operator of digital marketplaces specializing in the real estate and automotive sectors in Germany and other selected European countries. Scout24 aims to transform data into Market Insights to empower their users making informed decisions. This session is about building the second generation of price prediction models for AutoScout24 and ImmobilienScout24 and making them available using AWS.

    16.00 - 17.00

    Needle in the Live Video Cloud haystack – AI/ML for mass live acquisition
    Matija Tonejc & David Querq, Make.TV

    By moving live video workflows into the cloud, the broadcast and media industry is finally able to massively scale live video acquisition, especially crowdsourced content which creates new challenges for live productions and opportunities for machine learning.

    See how Make.TV captures live video streams and uses deep learning-based video analysis to generate value for broadcasters and publishers from cloud-based video workflows connected to AI/ML services.

  • Regulated Use Cases | Alexandria

    11.30 - 12.15

    How a biotech firm streamlined data protection on Amazon Web Services with Rubrik
    Filip Verloy, Rubrik

    When Fujirebio Diagnostics, a leading producer of in vitro diagnostics, shifted to virtualization and the cloud, it wanted to replace its costly, unreliable, and cumbersome backup solution. Fujirebio turned to Amazon Web Services (AWS) and Rubrik for a more modern solution. The company used Rubrik Cloud Data Management to eliminate complex tape backup and archive mission critical production systems on AWS, as well as extend on-site storage capacity. The solution automates backup, recovery, and archival on AWS, helping the company drive operational efficiency and resilience. In this session, you will learn how Fujirebio Diagnostics used AWS and Rubrik to simplify data protection, achieve fast recovery, reduce management time, and lower total cost of ownership by 75 percent.
    We will cover how to simplify data backup and recovery on AWS, how to quickly access and mobilize your apps and data from on-premises to AWS securely, and how to control your on-premises and cloud apps with a rich suite of API services.

    12.15 - 13.00

    Ströer and Cloudreach: Migrating business critical enterprise applications
    Oliver Detjen, Cloudreach & Lars Reimann, Ströer

    Ströer Digital Media is a leader in providing digital advertising solutions. They are the digital unit of Ströer, which is a lighthouse German Mittelstand (MDAX) company. The challenge faced by Ströer Digital Media is to unify internally- and externally developed systems onto one target platform. This means the infrastructure and processes involved need to be scaled accordingly. Due to the observed growth in data processing requirements and their dependencies on other systems, some business critical systems suffered in terms of their availability. As availability of applications are crucial to their business delivery, this project aimed to migrate a productive / live on-premise ERP-application to AWS. Following the successful migration, availability has been at 100% and Ströer Digital Media can now easily scale their infrastructure. The platform now also enables encryption at rest and in transit as well as logging and auditing to make the solution ready for GDPR. Attend this presentation to discover more about Ströer’s journey and key best practices for a successful migration.

    13.00 - 14.00

    Expanding and accelerating with AWS China Regions
    Wen Dai, AWS

    AWS has continuous investment and efforts in China mainland to help both local and global clients with two dedicated regions - Beijing and NingXia Regions. With these two regions, AWS customers can build (have built) the user-friendly applications specifically in serving end users from China by fully utilizing globally consistent AWS services, features and solutions. In this session, we will give an update on latest AWS China Regions (Beijing and NingXia) in terms of features, services, and architecture patterns with best practices. We will also provide you the guide to access to China regions.

    14.00 - 15.00

    Regulatory Compliance on AWS for the Financial Services Sector 
    Thomas Bachmann, Mambu

    Cloud is becoming the new normal. This paradigm applies more and more also to conservative and risk averse sectors like the financial services domain, not only for research and development activities. Regulated production workloads including personally identifiable and financial information are being moved to the cloud, as financial services regulators worldwide become more open towards usage of Public Clouds.

    The talk will present technical, organizational and contractual options available from AWS and AWS partners, that can be used to satisfy regulatory needs. This has been proven by customers of Mambu from inside and outside of the EU, having their core banking systems delivered as SaaS on AWS. The talk will also cover actions to support compliance with data privacy regulations like GDPR.

    15.00 - 16.00

    The journey of a re-insurance company to the center of the cloud
    Mathias Walko & Markus Junior, Hannover Re

    Hannover Re started with a cloud strategy in 2016 and ended up with more than 100 applications in the cloud in 2018. And we are planning to migrate much more. We show you, how we accomplish our cloud journey and give you practical advice about the do´s and don´ts. We show you our strategic and practical migration approach and tell you about our success, failures and improvements with that.

    16.00 - 17.00

    AWS EC2 Virtualization: Introducing Nitro
    Chris Schläger, Amazon Development Center

  • Big Data | Apollo

    11.30 - 12.15

    Design for Voice with Amazon Alexa
    Benoit Nachawati, Amazon Alexa

    Voice experiences have transformed the way that customers interact with the world around them. Hear how to use Alexa Skills Kit to implement an engaging Voice strategy for your company. We will share the latest Alexa features and services including multimodal devices.

    12.15 - 13.00

    Programs for Non Profit Organizations
    Ralph Winzinger, AWS

    In this session, we will have a look at various programs AWS offers to get non profit organizations started.

    13.00 - 14.00

    News Personalization on #1 digital news site Focus-Online
    Dr. Christian Essling, Focus-Online

    Every User is different, however when delivering the news, we treat everyone the same. Personalized News Playout offers a strong leverage to the user experience, time spent on the page and retention, ultimately increasing profits on the site. FOCUS ONLINE is the fastest news portal in Germany and it is important to calculate the user preferences in a highly performant and scalable manner for all 34 Million users of the site. Using AWS Analytics Services initially helped us to try out different algorithms and approaches flexibly. The solution, which we have decided to implement on AWS, scales seamlessly with user growth.

    14.00 - 15.00

    Build an open data ecosystem on AWS. Enterprise shift from fully managed to you build you run it
    Marco Chiapusso, Adidas

    To support the digital transformation at adidas , a new software engineering mindset is established . Moving the data at the core of our business was a natural move. Then we looked at our landscape and we decided to completely shift the paradigm of the last years from buying a service to build what was required and to consume based on the real needs. Gathering the right data necessary for decision-making was challenging due to issues of accessibility, timeliness, chance to make experiments, no direct governance of the current platform.

    15.00 - 16.00

    Data Challenges in an acquisition based world (or how to click a Data Lake together with AWS)
    Daniel Manzke, Delivery Hero

    How do you tackle the challenges of reporting and data quality in a company with a model of local and centralized entities. We will talk about the evolution of Data in DeliveryHero from DataWareHouse to a DataLake oriented Architecture and will show you how you can click your own Data Lake together with the help of AWS.

    16.00 - 17.00

    The OLX 'data theory of everything'
    Jakub Orłowski & Caspar Schonau, OLX

    Challenges of being the central data owner of a fast-growing and ever-changing 300M users in over 40 countries online classifieds platform like OLX.

    • Providing everybody in your company with the data that he or she needs (but also not much more)
    • The thin line between an awesome dashboard and data salad
    • Top challenges of data processing
    • OLX data democratization architecture overview (S3, Kinesis, EMR, Redshift, Spectrum, Athena, Glue)
  • AWS Partner Summit

    11.30 - 12.15

    Partner Transformation: How to transform your business and start the Partner Journey to the Cloud with AWS
    Henning Paulke, AWS

    In this session we will provide you with an overview of the Amazon Partner Network, the benefits for partners, the first steps and how the partner journey looks like from a partners perspective. This session focuses on partners who run traditional non-cloud business and want to make AWS an integral part of their future business.

    12.15 - 13.00 Differentiate for Success: AWS competencies & Managed Service Provider Program
    Dimitrij Zub, AWS
    13.00 - 14.00 Re-selling update for AWS: AWS Solution Provider Program & AWS Marketplace
    Henning Paulke & Alejandro Canonero, AWS; Christoph Waschkau, Vintin
    14.00 - 16.00

    The perfect AWS Partner Project - From TCO to Continuous Improvement
    Kai Fryder, AWS

    This 2-hour session walks you through best practices for the "perfect AWS Partner" project:

    • Pre-Sales: Create a compelling offering and promote it; train your team
    • Sales: How to differentitate and interact with AWS (Partner and Sales Team)
    • Post-Sales / Delivery: Successful delivery; co-operation with AWS Pro-Serve and AWS Support
    16.00 - 17.00 Closing Session AWS Partner Summit + Networking
    Klaus Bürg & Peter Prahl, AWS
  • Startup Central

    Attend our crisp and inspiring talks at the Startup Stage to learn about AWS´s go-to-market programs for startups, listen to projects, experiences and ideas from leading startups, and attend a panel discussion around the State of the German startup ecosystem.

    View Agenda

The Room Names stay for Amazon Buildings in the Headquater in Seattle:

Kumo - Kumo is named after the team who owns development and operations of all AWS developer properties such as: Trusted Advisor and Kumo Konsole. Kumo is the Japanese word for "cloud."

Blackfoot - Blackfoot was the first network device invented by AWS in 2007-2008. It represents the first effort in combining software and hardware for EC2, a critical low-level service, which speaks to the innovation, frugality, and simplicity we expect in all that we build.

Amelia - Amelia is named for Amelia Earhart, the first female pilot to fly solo across the Atlantic, and is a nod to Amazon's Prime Air.

Doppler - Doppler is named after the first codename for Amazon's Echo voice operated home assistant, which began development in 2011.

Coral - Coral is the Java-based web service engine of the future. While many products are built on top of others, Coral is factored into many separate libraries that can be used independently of each other in any Java application.

Alexandria - Alexandria was the project to obtain two copies of every book ever printed and store in distribution centers so that customers can find and receive any book very quickly.

Apollo - Apollo is Amazon's primary software deployment mechanism, built in 2003 as a follow on to Houston (hence the space program name, Apollo).

Lowflyinghawk - In the early days of AWS, the most vocal, highest standard, critical (of us) AWS customer was a person who called himself low-flying-hawk on the AWS Forums. We would constantly be trying to see what low-flying-hawk thought of new features, pricing, issues we were experiencing, etc. He was like a customer in our meeting rooms, without being there. One day, about a year into obsessing about low-flying-hawk, somebody innocently asked "how much money does low-flying-hawk spend per month with us?" We'd never asked ourselves that. The answer was something like $2.37/month. But not caring about whether low-flying-hawk was a big spender or not, and treating his feedback as importantly as our biggest spenders, and trying to make sure the customer experience was fantastic for individual developers helped us raise our standards and serve the all-important (and viral) technorati well in the first few years.