Posted On: Feb 7, 2018

AWS Elemental MediaTailor is a content personalization and monetization service that lets you serve video with targeted ads to viewers while maintaining broadcast quality-of-service in multiscreen video applications. This service functions independently or as part of AWS Media Services, a family of services that form the foundation of cloud-based video workflows and offer you the capabilities you need to create, package, and deliver streaming video.

Using AWS Elemental MediaTailor, advertising is inserted into a video stream before delivery, on the server side. A continuous video stream arrives at the consumer device, eliminating the possibility of discrimination between content and commercials. Video ads can be monetized more effectively, maintain video quality that consistently matches primary content, and are simpler to manage across multiplatform environments. The service offers on-the-fly transcoding of video ad content to provide a superior viewing experience, while standards-based client- and server-side ad reporting makes it easy to accurately measure ad impressions and viewer behavior. You are given full control over the player, origin, and CDN, without being limited to specific vendors or solutions. To learn more, visit

AWS Elemental MediaTailor is available in the US East (Virginia), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and EU (Ireland) regions.