Posted On: Jun 10, 2019

We are excited to announce the general availability of Amazon Personalize, a machine learning service that makes it easy for developers to create individualized recommendations for users of their applications. Based on the same technology used at, Amazon Personalize allows developers to easily build sophisticated personalization capabilities into their applications, such as personalized product and content recommendations, tailored search results, and targeted marketing promotions.

To get started with Amazon Personalize, you provide an activity stream from your application – clicks, page views, signups, purchases, and so forth – as well as an inventory of the items you want to recommend, such as articles, products, videos, or music. You can also choose to provide Amazon Personalize with demographic information from your users such as age, or geographic location. Amazon Personalize will process and examine the data, select the right algorithms, train and optimize a personalization model that is customized for your data, and then host and manage the model for use in your applications. To learn more about Amazon Personalize, visit the product page.

Amazon Personalize is now available in the following AWS regions: Northern Virginia, Ohio, Oregon, Tokyo, Singapore, and Ireland. Get started today by going to the Amazon Personalize console.