Posted On: Nov 24, 2020

Amazon Pinpoint Preference Center is a new AWS Solutions Implementation that helps Amazon Pinpoint customers quickly deploy a ready-to-use mobile-optimized preference center allowing end users to manage their communication preferences and attributes. Previously, customers had no mechanism to collect end user preferences. As a result, they would develop their own preference centers or work to extract preference data from other systems, which resulted in costly custom development. Reducing the heavy-lifting, this solution allows Amazon Pinpoint customers to send highly targeted communications to their end users based on their preferred channel and interests.

The web application supports end users' preference choices, such as opt-in or opt-out, preferred channel, or unsubscribe from all. You also have full control of the content, styles, and publications displayed. As publications are created or modified, the solution automatically creates or modifies the appropriate segments within Amazon Pinpoint, allowing you to quickly send communications to the end users who opted in to those publications. The solution also allows you to support multiple preference centers for different brands, business units, or languages.  

The solution deploys AWS CloudFormation, AWS Lambda, Amazon API Gateway, Amazon CloudFront, Amazon Simple Storage Service (Amazon S3), Amazon DynamoDB, and Amazon Pinpoint. To learn more about Amazon Pinpoint Preference Center, see the AWS Solutions Implementation webpage.

Additional AWS Solutions Implementations are available on the AWS Solutions Implementations webpage, where customers can browse solutions by product category or industry to find AWS-vetted, automated, turnkey reference implementations that address specific business needs.