Posted On: Jun 20, 2022

Amazon Connect outbound campaigns now offers organizations an embedded, cost-effective way to contact up to millions of customers daily for communications such as delivery notifications, marketing promotions, appointment reminders, or debt collection, without having to integrate with third-party tools. With outbound campaigns, formerly known as high-volume outbound communications, you can proactively communicate across voice, SMS, and email to quickly serve your customers and improve agent productivity. The new communication capabilities also include features to support compliance of local regulations such as TCPA through point-of-dial checks and calling controls for time of day, time zone, number of attempts per contact, and time required to connect to an available agent.

Additionally, outbound campaigns includes a predictive dialer and machine learning (ML)–powered answering machine detection, which optimize agent productivity and increase live-party connections by not wasting agents’ time with unanswered calls. Furthermore, you can use outbound campaigns to measure and monitor compliance metrics for regulatory requirements.

Amazon Connect outbound campaigns is now available in the US East (N. Virginia), US West (Oregon), Asia Pacific (Sydney), and Europe (London) Regions, facilitating your proactive outreach efforts for customers in the US, UK, Australia, and New Zealand.

To learn more about outbound campaigns, visit the outbound campaigns webpage and documentation, or read this blog post about making predictive calls.