Posted On: Mar 31, 2023

Today, Amazon Simple Email Service (SES) launched a new feature that helps make it easier for brands to see if their registered logo appears on email through Brand Indicators for Message Identification (BIMI). Now you can find out when BIMI configuration is missing or misconfigured for all of your email sending domains in SES. BIMI is a digital certificate that lets you show your registered logo on emails, helping customers trust the email sender and message content. SES automatically checks BIMI configuration through Virtual Deliverability Manager Advisor, letting you know if there is a problem with your BIMI configuration. This makes it easier to configure BIMI and check coverage. 

Virtual Deliverability Manager is an SES feature that helps you enhance email deliverability, like increasing inbox deliverability and email conversions, by providing insights into your sending and delivery data, and giving advice on how to fix the issues that are negatively affecting your delivery success rate and reputation. Virtual Deliverability Manager Advisor is a tool that provides recommendations to improve your email sending by flagging configuration issues that are negatively affecting your email deliverability and reputation. By tracking and highlighting gaps in BIMI configuration, Virtual Deliverability Manager Advisor helps you ensure coverage of your sending domains, which helps increase successful delivery of email messages to your customer's mailboxes and helps increase engagement rates.

SES supports BIMI checks in all AWS regions where SES is available.

For more information, see the documentation on Virtual Deliverability Manager Advisor and BIMI support in SES.