Easily deploy AWS services to store, query, analyze, and visualize reporting from the Amazon Marketing Cloud API
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Advertisers and agencies often ask how they can use AWS to improve performance and understanding of their campaigns running on Amazon Ads. For example, customers use AWS to query and analyze results from Amazon Marketing Cloud (AMC), Amazon Ads’ cloud-based data clean room that allows advertisers to perform custom campaign analytics with strict safeguards around data privacy and security.
'Amazon Marketing Cloud (AMC) Insights on AWS’ is an AWS Solution that helps advertisers and agencies running campaigns on Amazon Ads to easily deploy AWS services to store, query, analyze, and visualize reporting from the Amazon Marketing Cloud API, reducing development time from weeks to hours. The solution uses AWS Cloud Development Kit (CDK) and DataOps Development Kit (DDK) to provision Amazon S3, AWS Glue, Amazon Athena, and Amazon QuickSight, with services pre-configured to run queries in AMC and visualize reports.
Benefits
Reduce
implementation time
Analyze
campaign metrics
Combine
campaign reports
Reference architecture
AWS services included in this solution
Featured AWS case study
Miq Uses AMC Insights on AWS to Optimize Digital-Marketing Campaigns Running on Amazon Ads
Miq uses AWS in combination with Amazon Marketing Cloud to drive performance of advertising campaigns and lead the future of data-driven marketing.
Resources
AMC Insights on the AWS Cloud Quick Start Deployment Guide
This guide provides instructions for deploying the Amazon Marketing Cloud (AMC) Insights on AWS solution using the AWS Cloud Development Kit (AWS CDK) and DataOps Development Kit (DDK).
Resources
Amazon Marketing Cloud Insights GitHub code repository
Refer to the GitHub repository to view source files, report bugs, submit feature ideas, and post feedback about this Quick Start.
DataOps Development Kit (DDK) Core
The DDK Core is a library of CDK constructs that you can use to build data workflows and modern data architecture on AWS, following our best practice.