A selection of the best new technical content from AWS

Table of Contents


Just Eat Takeaway Scales to Meet Unprecedented Demand
Wyndham Hotels and Resorts is Transforming Their Business
Lauren Woods of Southwest Airlines on using AWS to improve its technical health
Enterprise IT: Optimizing Airline Revenue Management with Containers

Ask an Expert

What are the general architecture pattern trends for Travel and Hospitality in the cloud?
The Travel and Hospitality industry has been an early adopter of new technologies for decades. The industry began using reservation and global distribution systems as early as the 1960s. In the early 1990s, heavy compute and storage were used for optimization, planning, forecasting, and revenue management systems. Later in the 1990s, e-commerce was implemented.
The industry manages and uses large amounts of data and builds digital applications to empower customers and employees. Building these data assets and applications can be expensive and time consuming, and they may not always meet business needs. To help with this, many businesses have migrated to the cloud and use data lake/lakehouse patterns, purpose-built databases like no-SQL, and serverless architecture. This democratizes access to data and accelerates the building of digital applications while reducing total cost of ownership.
When putting together an AWS architecture to solve business problems specifically for Travel and Hospitality customers, what are some of the considerations?

Helping our customers reduce total cost of ownership while allowing them to innovate quickly to meet market demand is critical. Unfettered access to all data by developers, business users, data scientists, and business partners is integral to rapid innovation. AWS enables this by freeing up data and reducing dependencies on legacy, on-premises, and mainframe applications. We are moving data off these applications using a Command Query Responsibility Segregation (CQRS) pattern to operational data stores (ODS) built using purpose-built databases. We help our customers efficiently build data assets and analytics using data lake/lakehouse architecture patterns that use the data mesh methodology. In addition, we enable access to real-time operations and customer data by using Internet of Things (IoT)-based connected aircraft, airports, hotels, and restaurant architectures. By democratizing this data, we enable our customers to improve and build customer-/employee-facing applications.

Do you see different trends in Travel and Hospitality in the cloud versus on premises?
Absolutely—without unfettered access to data and the ability to elastically scale compute on premises, our Travel and Hospitality customers are more limited in their capabilities. It is harder for them to create fuel-efficient flight plans, offer dynamic pricing and marketing offers, attribute based room pricing, manage revenue for all future flights, manage customer master data, and create a 360 view of customers. These services require heavy compute usage for short periods of time that on-premises data centers cannot provide. They also require quick access to large amounts of data that on-premises databases and data warehouses cannot provide at scale.
AWS provides elastic compute, serverless architectures, data lakes with elastic storage, purpose-built databases, and separation of compute from storage. Our customers need these services to ensure they can deploy at scale without advanced planning and capital expenditure. AWS adoption has assisted our customers in realizing capabilities like these and helped optimize operations and enhance customer service.
What’s your outlook for Travel and Hospitality, and what role will the cloud play in future development efforts?
My outlook for the Travel and Hospitality industry is very positive. Our customers connect the world, create amazing dining experiences, enable travel for business and tourism and significantly impact local economies. With cloud adoption in the early stages, there is a huge opportunity to use the elasticity of compute and storage, serverless, IoT, and artificial intelligence (AI)/machine learning (ML) capabilities on AWS. Building on democratization of data, the industry can use Amazon Machine Learning (Amazon ML) and create interactions and experiences to delight their customers while keeping costs down and optimizing operations. Beyond that, customer engagement capabilities like Amazon Connect and Amazon Pinpoint will further add to the industry’s ability to interact with and engage their customers.
Anything else you’d like to add?

COVID-19 has been devastating to the Travel and Hospitality industry, but the industry is resilient. It has quickly responded to drastic reduction in demand, rapidly changing with uncertain demand and health restrictions. It has started to recover by adjusting to a new operating model and consumer behavior. Customers now have new services like home delivery, self-service, contactless, and touchless applications and the industry continues to make steady progress towards other innovations. Our customers also are moving away from data center and CAPEX-centric IT spending that has historically restricted their ability to scale down to customer demand, and they have adopted cloud and OPEX models that will allow them to be completely elastic to meet current and future customer demand. We will continue to work with our customers and help them innovate on AWS to improve operational efficiencies and enhance the customer experience.

Sekhar Mallipeddi
Worldwide Technical Leader
Travel and Hospitality, AWS

Sekhar Mallipeddi is the Worldwide Technical Leader for Travel and Hospitality at AWS with the charter to support and help travel and hospitality customers innovate using AWS cloud to enhance customer experience and improve operational efficiency.  Sekhar leads the technical field community for Travel and Hospitality that enables internal AWS teams, ISVs, and GSIs creating technical assets, reference architectures, and solutions.  Prior to joining AWS,he spent 20 years in the Travel and Hospitality industry in information technology strategy, cloud strategy, and enterprise architecture roles and built products for aircraft predictive maintenance, revenue management, customer master data management, and analytics.  He holds a M.S. in computer science from University of Texas at Arlington, and an MBA from theUniversity of Chicago Booth School of Business.  In his spare time, Sekhar loves to cook and experiment with ingredients and cuisines from around the world, and traveling with his family in search of amazing food and wine and has visited over 40 countries.

Previous Issues

     Click images below to view or download past issues 

AWS Architecture Monthly provides new and curated content about architecting in the AWS Cloud. Our goal is to provide you with the best new technical content from AWS, from in-depth tutorials and whitepapers to customer videos and trending articles. We also interview industry experts who provide unique perspectives about the month’s theme and its related AWS services and solutions.

To get issues of AWS Architecture Monthly:

1) Open and download a PDF from the carousel above for past issues
2) Kindle Newsstand: Free subscription, available in the US, the UK, France, and Germany
3) Flipboard: Personalized mobile magazine app that you can also read on your PC