AWS for M&E Blog
AWS announces new M&E Customer Experience Center in New York City
Media and entertainment (M&E) customers continue to face challenges in creating more content, more quickly, and distributing it to more endpoints than ever before in their quest to delight viewers globally. Amazon Web Services (AWS), along with AWS Partners, have showcased the rapid evolution of M&E solutions for years at industry events like the National […]
Watch now: HPA Tech Retreat 2021 insights and innovations
The HPA Tech Retreat is the pre-eminent gathering for individuals and companies engaged in the creation, management, and dissemination of content, bringing together a world-class roster of well-known and emerging leaders in engineering, technology, creativity, and business to discuss the most compelling topics facing the media and entertainment landscape today. The following videos share insights […]
Virtual production and the rise of the microstudio
Co-Authored by Hasraf ‘HaZ’ Dulull, Director / Producer (co-founder) of Haz Film. I was recently awarded a spot in Epic Games’ Unreal Fellowship for a deep-dive into virtual media production. Epic Games is aggressively supporting the growth of game engine technology and its use in film and TV production. The Unreal Fellowship is a […]
Media intelligence just got smarter: new Media2Cloud partners announced
Media Intelligence Just Got Smarter “Big things have small beginnings.” This is a quote from Michael Fassbender who played the android David in Prometheus 2012. David was staring at a tiny drop of goo that held an incredible transformative power. I find myself thinking about this quote a lot as I hear more customer success […]
Successful innovation for ESSENCE as Starchive and AWS help deliver the 2020 ESSENCE Festival of Culture
This post is co-authored by Jack Wenzinger, AWS M&E Partner SA, Ken Shek, Sr. ML Specialist SA, and Richard Averitt, CEO of Starchive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. ESSENCE Communications is a media, technology, […]
Orchestrated media as a service: A hybrid cloud solution powered by IMT-SoDA, Levels Beyond, and AWS
Authored by Jason Kranitz, President of Systems Integration at IMT. One of the most powerful things about AWS is its ability to provide a common service foundation for technology partners in the AWS Partner Network to work together to help customers meet their objectives. Integrated Media Technologies, Inc. (IMT) and Levels Beyond recently proved this […]
Cloud-optimized channel origination with Imagine Communications’ Versio playout solution
Authored by Joe Ashba, Senior Solutions Architect, Imagine Communications. Using AWS building blocks to create a linear playout solution for the cloud As media companies explore new opportunities afforded to them by cloud technologies, they recognize the potential for tapping these resources creatively to strengthen and diversify their broadcast portfolio. Channel origination is the most […]
HPA intros the age of the ‘digital immediate’ with help from AWS
Historically, filmmaking has been a linear process. Scenes are shot, and reviewed via an on-set playback device, then the day’s footage is sent to kick off the dailies process. Video cards, shuttle drives, and other portable media are used to get the content to a production facility to ingest it, perform checksums, create proxies, and […]
Serverless fixity for digital preservation compliance
When The Digital Dilemma was published in 2007, Amazon had just started Amazon Web Services with the release of its AWS Simple Storage Service (S3) in the cloud. The industry was struggling with the short lifespan of digital tape formats, affordable disaster recovery, and technology refresh standards. Since that time, AWS has established itself as […]
[Updated 11-December] Media2Cloud 2.0 now live: Increased control, SageMaker ground truth integration, and more partner support
MEDIA2CLOUD VERSION 2.0 RELEASED I’m happy to announce that Media2Cloud 2.0 has been officially released to help AWS customers simplify and expedite their ingest workflow into AWS. The following blog post was published when we demonstrated the new version at IBC in September of this year. Now that the new version has officially launched, I […]









