Category: Amazon Machine Learning

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]

This blog post was co-authored by Thomas Kramer, DIGIBASE. As video consumption habits evolve, audiences now engage with content across various platforms and formats, especially on social media. To reach more viewers, media companies and content owners are providing near real-time highlights of live events on social platforms to maximize ad profits, as well as […]

In a rapidly evolving media and entertainment landscape, agility and scalability are essential. As studios navigate industry volatility and increasingly distributed creative teams, cloud-based workflows are no longer a futuristic concept—they’re a competitive advantage. The founders of EngineLab, which launched early 2025, recognized the growing need for industry-specific expertise in cloud transformation for studios. Now, […]

This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]

Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]

In the ever-competitive market of news publishing, editorial efficiency has become key to gaining an advantage. Generative AI has emerged as a powerful tool, allowing editors and writers to offload repetitive tasks so they can concentrate on keeping readers better informed. However, adoption of this technology in newsrooms has been cautious, as publishers rightfully prioritize […]

When it comes to streaming, audiences have a wide selection at their fingertips. With so many options available to customers, a key differentiator when considering where to watch content is often the user experience. Prime Video continuously strives to provide the best streaming experience possible, from helping customers find the perfect movie (or the next […]

Content producers and publishers have large collections with thousands, if not hundreds of thousands, of articles that could be localized for new audiences and geographies to deliver increased engagement to novel and emerging markets. Localization is broadly, the process of transforming content (lexical choice, tone shift and translation) for new audiences from one geography to […]

More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, Amazon Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]