Category: Amazon Bedrock

AWS offers a comprehensive video semantic search solution that leverages AI/ML services like Amazon Bedrock, Rekognition, and Transcribe to help media customers efficiently discover, analyze, and monetize content within large video libraries.

In the fiercely competitive digital media landscape, news organizations face the constant challenge of capturing and maintaining user attention. As demand for timely, high-quality journalism grows, publishers need tools that not only speed up content production but also improve its quality and relevance to audiences. For Le Parisien, one of France’s leading newspapers, providing journalists […]

Football fans have an incredible ability to recall specific moments—game-winning touchdowns, crucial interceptions, and spectacular catches. However, for National Football League (NFL) media producers tasked with finding these specific plays in a sea of thousands of games and millions of plays, it’s like searching for a needle in an ever-growing haystack. What might seem like […]

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]

Efficiently managing vast media archives remains a significant challenge for content owners, particularly when faced with insufficient metadata for quick asset discovery and reuse. Traditional approaches to archive enrichment—whether through human effort and/or machine learning (ML)—often prove prohibitively expensive or time-consuming. In the following, we describe an innovative approach combining generative AI with ML to […]

Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. In an era where viewers expect quick and relevant information, traditional search methods often miss the mark, but a revolutionary solution is taking shape. Generative AI is transforming […]

AI-powered content automation system revolutionizes the Seattle Seahawks’ digital strategy, streamlining distribution of digital content, automating video uploads, transcripts, and summaries to enhance fan experience.

The Amazon Web Services (AWS) for Media & Entertainment (M&E) Direct-to-Consumer & Streaming solution area provides services and solutions to help M&E companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to provide rich customer experiences with live, linear, and on-demand content. At IBC Show 2024 September 13—16 in Amsterdam, […]

This blog post was co-authored by Ryan Khurana, Lead, Machine Learning and Advanced Analytics, MLSE. In today’s social media-fueled 24/7 news and entertainment cycle, speed is of the essence, especially when it comes to sports coverage. Every pivotal moment has endless re-watch value, enabling a plethora of stories to be produced from vast archives. This […]

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]