AWS for M&E Blog

Category: Broadcast

Real-time storytelling: The AWS architecture behind Formula 1® Track Pulse

On a FORMULA 1® (F1) race day, broadcasts face a significant challenge: identifying the most impactful stories for fans amidst the complex, fast-paced action on the track. F1 cars generate 1.1 million telemetry data points every second, from 300 sensors on each of the 20 race cars. Helping production teams quickly pinpoint and narrate the […]

NFL Next Gen Stats and AWS decode defense coverage patterns

In football, the quickest stats to see are the ones on the scoreboard. Touchdowns, passing yards, completion percentages—they leap off the box score. However, for decades, one of the game’s most consequential elements has been all but invisible: defensive coverage. Ask any coach and they’ll tell you about how great coverage changes the complexion of […]

Reading the defense: How the NFL and AWS quantify coverage responsibility

While many aspects of football have been thoroughly analyzed with modern metrics, our understanding of defensive coverage schemes remains one of the last major untapped areas in football analytics. Tackles, sacks, and passing yards can be easily quantified. However, determining who was responsible for covering whom—and how well they did it—has historically been a manual […]

DAZN streams 2025 FIFA Club World Cup to billions of fans with M2A Media and AWS

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]

AWS to show new generative AI, news distribution innovations at IBC 2025

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

Reuters and AWS demonstrate next-generation news distribution at IBC 2025

News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]

How Prime Video delivers AI-powered real-time insights for NASCAR fans

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

EngineLab drives a new era of cloud-based content production with AWS

In a rapidly evolving media and entertainment landscape, agility and scalability are essential. As studios navigate industry volatility and increasingly distributed creative teams, cloud-based workflows are no longer a futuristic concept—they’re a competitive advantage. The founders of EngineLab, which launched early 2025, recognized the growing need for industry-specific expertise in cloud transformation for studios. Now, […]

Edit in the cloud: Nine Network modernizes edit suites with AWS

This blog was co-authored by Jun Ye, Graphics and Automation Technology Manager of Nine Network. When Nine Network (Nine) faced the dilemma of aging edit suites and mounting hardware costs in their Brisbane studios, they didn’t just see a problem—they saw an opportunity. The traditional approach would have been straightforward: replace hardware (server, processor, memory, […]

Deep packet inspection for securing high-value streaming content in the cloud

Today’s streaming platforms handle both high-value media, like premium sports, and confidential information, such as enterprise video communications. This evolution requires that the underlying infrastructure be protected with enterprise-grade security. Streaming is now essential infrastructure for businesses far beyond traditional media. It powers critical operations across industries, including secure financial announcements, HIPAA-compliant telemedicine, global manufacturing […]