AWS for M&E Blog
Category: Broadcast
France Télévisions transformed Paris 2024 Olympic Games advertising using AWS
In the dynamic world of sports broadcasting, a subtle revolution was unfolding behind the scenes during the Paris 2024 Olympic Games. While millions of viewers watched the athletes’ feats on their screens, few suspected the technological mastery at play behind the curtain. Drawing on its legacy of innovation since the first Olympic broadcasts in 1960, […]
France Télévisions prepared for 2024 Olympic Games with AWS Countdown Premium
The Paris 2024 Olympic Games represented much more than a sporting celebration—they marked a revolution in how global events are broadcast and monetized. France Télévisions, with its heritage of over 60 years of Olympic coverage, partnered with Amazon Web Services (AWS) to tackle this unprecedented technological challenge, leveraging the AWS Countdown program to ensure optimal […]
ETS-Wheebox enhances online exam security with Amazon IVS real-time streaming
In today’s connected world, many tasks previously accomplished in-person are now done remotely over the internet, from education and training, to work and medical appointments. Offering a secure platform for online exam administration, education technology provider Educational Testing Service (ETS)-Wheebox supports nearly three million exams each year and is growing fast. With an infrastructure built […]
AWS at IBC 2025: Agentic AI and a decade of AWS Elemental
Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]
CBC/Radio-Canada documents video authenticity with Content Credentials on AWS
The CBC/Radio-Canada is Canada’s national public broadcaster, providing a range of programming through its websites, streaming services, podcasts, television and radio. With the rising danger of AI-created deepfakes and the erosion of trust in media, CBC/Radio-Canada needed a way to demonstrate the authenticity of its videos to maintain the confidence of the Canadian public. The […]
Real-time storytelling: The AWS architecture behind Formula 1® Track Pulse
On a FORMULA 1® (F1) race day, broadcasts face a significant challenge: identifying the most impactful stories for fans amidst the complex, fast-paced action on the track. F1 cars generate 1.1 million telemetry data points every second, from 300 sensors on each of the 20 race cars. Helping production teams quickly pinpoint and narrate the […]
NFL Next Gen Stats and AWS decode defense coverage patterns
In football, the quickest stats to see are the ones on the scoreboard. Touchdowns, passing yards, completion percentages—they leap off the box score. However, for decades, one of the game’s most consequential elements has been all but invisible: defensive coverage. Ask any coach and they’ll tell you about how great coverage changes the complexion of […]
Reading the defense: How the NFL and AWS quantify coverage responsibility
While many aspects of football have been thoroughly analyzed with modern metrics, our understanding of defensive coverage schemes remains one of the last major untapped areas in football analytics. Tackles, sacks, and passing yards can be easily quantified. However, determining who was responsible for covering whom—and how well they did it—has historically been a manual […]
DAZN streams 2025 FIFA Club World Cup to billions of fans with M2A Media and AWS
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]
AWS to show new generative AI, news distribution innovations at IBC 2025
At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]









