AWS for M&E Blog
Category: Broadcast
AWS to show new generative AI, news distribution innovations at IBC 2025
At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]
Reuters and AWS demonstrate next-generation news distribution at IBC 2025
News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]
How Prime Video delivers AI-powered real-time insights for NASCAR fans
In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]
EngineLab drives a new era of cloud-based content production with AWS
In a rapidly evolving media and entertainment landscape, agility and scalability are essential. As studios navigate industry volatility and increasingly distributed creative teams, cloud-based workflows are no longer a futuristic concept—they’re a competitive advantage. The founders of EngineLab, which launched early 2025, recognized the growing need for industry-specific expertise in cloud transformation for studios. Now, […]
Edit in the cloud: Nine Network modernizes edit suites with AWS
This blog was co-authored by Jun Ye, Graphics and Automation Technology Manager of Nine Network. When Nine Network (Nine) faced the dilemma of aging edit suites and mounting hardware costs in their Brisbane studios, they didn’t just see a problem—they saw an opportunity. The traditional approach would have been straightforward: replace hardware (server, processor, memory, […]
Deep packet inspection for securing high-value streaming content in the cloud
Today’s streaming platforms handle both high-value media, like premium sports, and confidential information, such as enterprise video communications. This evolution requires that the underlying infrastructure be protected with enterprise-grade security. Streaming is now essential infrastructure for businesses far beyond traditional media. It powers critical operations across industries, including secure financial announcements, HIPAA-compliant telemedicine, global manufacturing […]
Transforming sports storytelling with generative AI on AWS
Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]
Back to basics: Accessibility signaling with AWS Elemental Media Services
In the first part of this series, Back to basics; Accessibility services for Media, we reviewed the accessibility services available for broadcast and streaming today. In this second part we plan look at how these accessibility requirements can be met using Amazon Web Services (AWS) Elemental Media Services. In many countries regulators require Broadcasters to […]
Back to basics: Accessibility services for Media
In today’s world, accessibility isn’t just a feature— it transforms how many people consume content. While most are familiar with subtitles, accessibility services represent a broader set of solutions for television viewers of all abilities. At Amazon Web Services (AWS), we’re focused on making media accessible to everyone, and today we’ll explore the technologies that […]
Enabling real-time audio using multicast on AWS
This blog was coauthored by Patrick McCoy, Chief Product Officer of swXtch and John Schur, President at Telos Alliance TV Solutions Group. Reliable, low-latency solutions are critical in the media and entertainment industry. This is especially true for intercom systems serving live production teams working across multiple locations. Producers, directors, camera operators, audio engineers, roving […]