AWS for M&E Blog

Category: Direct-to-Consumer & Streaming

Media content localization with AWS AI services and Amazon Bedrock

This blog post walks through a content localization approach where English is translated to Korean. In media production, subtitling plays a crucial role in augmenting viewer comprehension by providing transcriptions that facilitate translation from one language to another. This capability has helped expedite the globalization of media content. For example, the popular Netflix show Squid […]

Maestro brings monetization and interactivity to streaming with Amazon IVS

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams. […]

Revolutionizing fan engagement: Bundesliga generative AI-powered live commentary

Many football (or soccer, in the United States) fans follow teams and leagues from around the world, regardless of their native country or continent. What truly matters is their love for the game and their devotion to specific teams or players abroad. However, fans may encounter difficulty accessing live game updates for their favorite foreign team, […]

Managing the history of the NFL

With such an abundance of National Footb­all League (NFL) programming available to modern fans, it’s easy to forget that coverage was once limited to game day broadcasts. Since launching in 2003, NFL Media has evolved into a sports entertainment powerhouse, publishing content through its own and partner channels, and a direct-to-consumer app. In addition to […]

Charting the journey to IP video distribution

IP video distribution is transforming the content journey, and paving the way to a more cost-efficient, sustainable future for the broadcast industry. While largely invisible to the consumer, the transition to IP has required a convergence of great technological minds. Diving deeper into the topic, Amazon Web Services (AWS) Principal GTM Specialist Rory McVicar caught […]

Getting started with the workflow monitor for AWS Media Services

Introduction One common feature request from customers using AWS Media Services is the ability to visualize and monitor live video workflows. To address this, Amazon Web Services (AWS) introduced the workflow monitor for AWS Media Services and Amazon CloudFront. The workflow monitor provides a visual representation of services and connectivity in a video workload. In addition, the […]

Live shopping platform Voggt reduces live stream latency with Amazon IVS

Online marketplace Voggt is on a mission to make shopping more fun. More than one million users across Europe use the mobile-first application, which combines live video and ecommerce to buy and sell goods through interactive, community-driven experiences. To take its offering to the next level, Voggt integrated Amazon Interactive Video Service (Amazon IVS), a […]

AWS Direct-to-Consumer & Streaming Showcase at NAB Show 2024

The Amazon Web Services (AWS) for Media & Entertainment Direct-to-Consumer & Streaming solution area provides services and solutions to help media and entertainment (M&E) companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to enable rich customer experiences with live, linear, and on-demand content. At the 2024 NAB Show in […]

How GoPro optimized its media transcoding pipeline at scale with Amazon EC2 Spot Instances

This blog was co-authored by Vlad-Alexandru Voinea, DevOps Engineer at GoPro, and Zaven Boni, DevOps Manager at GoPro. GoPro helps the world capture and share imagery in immersive and exciting ways. Since its founding in 2002, the brand has produced versatile cameras and software tools to help its customers get the most value and enjoyment […]

How generative AI is changing the game

At the National Association of Broadcasters (NAB) Show 2024, held annually in Las Vegas, Nevada, generative artificial intelligence (AI) was a prevailing theme—from technology demonstrations to speaking sessions, interactive installations, and more. On the NAB Main Stage, Thursday Night Football’s Kaylee Hartung led a lively generative AI-focused session comprising panelists Amazon Web Services (AWS) Vice President of AI Products Dr. Matt Wood, AWS Global Leader of Strategic Business Development for Sports Julie Souza, NFL Deputy CIO Aaron Amendolia, and PGA TOUR Senior Vice President of Digital Operations Scott Gutterman.