Category: Direct-to-Consumer & Streaming

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

With the release of program rules, it is now possible to define alternate media for audience cohorts using AWS Elemental MediaTailor Channel Assembly. This provides customers with an easy and cost effective way to create up to 50 unique audiences on a channel, for use cases such as market-based localization according to content rights or segments of […]

This blog was co-authored by Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. ThinkAnalytics is an AWS ISV partner specializing in personalized content discovery, metadata, viewer insight and targeted advertising for media and entertainment. ThinkAnalytics provides AI-powered personalized content recommendations for media companies. Its products are used by major broadcasters and streaming services globally. To […]

The HTTP Live Streaming (HLS) protocol allows delivery of live streams to global-scale audiences. Historically, HLS has favored stream reliability over latency. Low-Latency HLS (LL-HLS) is an extension of the protocol that appeared in 2020 in the 2nd edition of the specification, enabling low-latency video streaming while maintaining scalability. It allows reduction of live streaming […]

Introduction AWS Elemental MediaLive is a broadcast-grade video encoder with a comprehensive suite of metrics that can be monitored for stream quality and health, along with a full set of alerts that can be acted upon to ensure the best viewer experience. There are scenarios where a source is present on a MediaLive input but the […]

In the realm of digital streaming, efficient video encoding is critical in achieving optimal performance and cost-effective transmission to end-user devices. However, video encoding introduces the potential for quality loss, leading to a subpar end-user experience. This concern is further exacerbated in the realm of live streaming, where latency is a critical factor, and only […]

Amazon Web Services (AWS) recently launched a Thumbnail Image Preview feature as part of the AWS Elemental MediaLive service. This new feature not only provides a mechanism for quality control of live content, but also enables integration with media analysis services, like Amazon Rekognition, to automate content review and validate workflows. MediaLive automatically generates thumbnails […]

This blog is co-authored by Francois Guilleautot, Director of cloud solutions, Ateme. Growing expectations for cloud DVR recording Since its introduction at the 1999 CES show in Las Vegas, Digital Video Recording (DVR) has existed in various forms. While the technology is not new (Ateme has offered DVR solutions since 2016), the transition to over-the-top […]

Audio is a crucial component in media, elevating content beyond the visual and evoking a wide range of emotions. However, misconfiguring audio can negatively impact how your audience perceives and comprehends your content, resulting in a subpar user experience. Therefore, it’s essential to configure audio correctly in media to ensure your content is fully appreciated. […]

This blog is co-authored by Winnie Cruzan, Senior Content Marketing Manager at OnePlan and Cem Kilinic, Senior Architect at OnePlan. Introduction In the ever-evolving world of venue management, staying ahead of the curve is paramount to success. As venue owners strive to deliver unforgettable experiences at their stadiums, arenas, conference centres and beyond, the power […]