Category: Direct-to-Consumer & Streaming

Thousands of media and entertainment (M&E) visionaries, technologists, and storytellers will soon gather in Las Vegas for the annual NAB Show from April 5-9, 2025. Amazon Web Services (AWS) will put attendees in the driver’s seat with immersive demos and thoughtful insights shaping the future of the industry, from generative AI to live cloud production. […]

This blog is co-authored by Jakub Abramczyk, Data Scientist, Sebastian Boruch, ChurnIQ Product Manager, and Kirstin White, Growth Marketing Manager from Cleeng. In the competitive direct-to-consumer (D2C) streaming market, understanding subscriber behavior is essential for increasing engagement, optimizing content, and reducing customer churn. According to Forbes, acquiring new customers costs 5-7 times more than retaining […]

For many, cooking alongside Gordon Ramsay or writing with Shonda Rhimes may seem like pure fantasy, but streaming platform MasterClass makes these experiences a reality. The streaming platform offers more than 200 classes, delivered by the world’s best instructors. With video at the core of the MasterClass experience, the company looked to Amazon Web Services […]

Live event subtitling is a challenging task, especially when it involves translating into multiple languages simultaneously. CaptionHub Live provides a high degree of accuracy while supporting near real-time latency. Subtitles are accurately synchronized to the audio without affecting the broadcast stream. Traditional solutions are often expensive and complicated, deliver sub-optimal results, and affect the broadcast […]

Businesses in the media industry often have supply chain systems where their upstream vendors (such as content creators or production companies) receive and ingest large media files. These media files come in a variety of file formats, and the individual file sizes often reach hundreds of gigabytes in size. After the media files are ingested […]

As Malaysia’s biggest content creator, Astro Malaysia Holdings Berhad (Astro) reaches more than 5.4 million homes regionally, as well as more than 20 million unique users across digital platforms. The company’s distinct video services include NJOI, delivered via satellite direct-to-home (DTH), Astro Ultra connected TV boxes, and sooka, made available over-the-top (OTT), with each featuring […]

As a content creator, producer, or broadcaster it can be daunting to provide quick, and accurate transcriptions, dubbing or translations, for live streaming. However, I’ll discuss how to configure different services that could be just the cutting edge you need, saving you both time and money. Introduction Consumers all over the world have access to […]

This blog was co-authored by Wenzhou Wang, Tech Lead, Bitmoji at Snap Inc. Snapchat’s Bitmoji allows users to create personalized avatars that mirror their appearance and style, adding a unique, expressive dimension to their online interactions. With millions of rendering requests generated every minute across Chats, Stories, and AR experiences, Snap needed an infrastructure capable […]

Being able to provide high-quality encoding for a variety of content types can be a challenge. We’re providing a recommended baseline configuration that can be used with AWS Elemental MediaLive to deliver broadcast-grade video quality (VQ) output for all content types. We’ll also illuminate insights into the impact of varying encoding parameters so you can […]

This post was co-authored by Giovanni Galvez, VP of Business Development and Strategy, SyncWords. Customers have asked us how to best enable captions with low latency, especially for live sports and news, while taking advantage of Automatic Speech Recognition (ASR) technologies in the cloud. AWS and SyncWords took on this challenge and enabled a secure, low […]