Category: Elastic Load Balancing

Introduction In the dynamic realm of media and entertainment, the demand for innovative solutions is pronounced. Multi-tenant applications allow diverse stakeholders to coexist within a single ecosystem while harnessing shared resources. Yet, as the digital landscape continues to evolve, so do the challenges associated with optimizing resource allocation, cost efficiency, and performance management. As the […]

This blog is co-authored by Tong Yu Senior Director, Harmonic. Gone are the days of a one-size-fits-all viewer experience. Viewers expect personalized experiences that fit their unique tastes and preferences. As the stakes to maintain audiences continue to rise, industries are embracing innovative technologies such as Harmonic VOS360 Ad SaaS, which was recently showcased on […]

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

This blog was co-authored by Dan Murray, Product Marketing Manager, Imagine Communications, and Raul Vecchione, Senior Partner Solutions Architect, AWS. With shifting market dynamics, streaming connected TV (CTV) services are becoming increasingly ad supported. To optimize the monetization of ad-supported streaming, media companies are looking to effectively deploy and use addressable advertising solutions that facilitate […]

Tokyo Broadcasting System Television, Inc. (TBS) offers a wide range of services including TV broadcasting, video distribution, film production, and cultural projects. When the pandemic effectively halted in-person studio appearances and guests had to be remotely incorporated into live programs, the company sought an alternative to pre-existing video conferencing solutions, which couldn’t meet its high-quality broadcasting […]

This blog was co-authored by Mark Stephens – Senior Partner SA, Media & Entertainment at Amazon Web Services, Mike Cronk – Vice President, Advanced Technology at Grass Valley, and Boromy Ung – Vice President, Product Marketing at Grass Valley. Live event and video production in the cloud is here. Grass Valley’s GV AMPP, the Agile Media […]

Authored by Joe Ashba, Senior Solutions Architect, Imagine Communications.  Using AWS building blocks to create a linear playout solution for the cloud As media companies explore new opportunities afforded to them by cloud technologies, they recognize the potential for tapping these resources creatively to strengthen and diversify their broadcast portfolio. Channel origination is the most […]

This article originally appeared in FEED Magazine, Issue 13. Professional sports take top spot in US television viewing, but university level sports has an avid following that –given fierce university loyalties – can eclipse the pros. The Pacific-12 Conference, or Pac-12, is the university sports organization covering the western US, a region that contains some of […]