AWS for M&E Blog

Category: Amazon Simple Storage Service (S3)

How AWS powers Dramaze AI-enhanced streaming platform

How AWS powers Dramaze AI-enhanced streaming platform

Netmedias recently launched Dramaze.com, a groundbreaking freemium video-on-demand (VOD) streaming platform that brings short-form drama episodes to audiences across Asia and the Middle East. In an increasingly competitive streaming landscape where content localization and rapid scaling are critical for success, the company faced the challenge of delivering culturally relevant entertainment while maintaining operational efficiency and […]

Building intelligent media supply chain automation using Amazon Bedrock AgentCore

Building intelligent media supply chain automation using Amazon Bedrock AgentCore

The media industry is experiencing a fundamental shift in how content is processed, analyzed, and monetized. Recent breakthroughs in vision-based generative AI models have dramatically reduced both the cost and complexity of understanding video content at scale. By introducing these models into media supply chain workflows, organizations can reduce manual tagging and metadata generation costs […]

How AWS Built a Live AI-Powered Vertical Video Capability for Fox Sports with AWS Elemental Inference

For media companies, delivering highlights to social platforms quickly is a competitive advantage that directly drives viewership and monetization. With hundreds of live events across multiple leagues, many organizations lack resources for manual clipping and reformatting key moments for every game. The key moments still happen — but without a scalable way to capture and […]

qibb and AWS redefine media workflows

qibb and AWS redefine media workflows

Today, media companies (such as broadcasters, streaming platforms, news and sports media outlets, and major film and television studios) face an increasingly complex content landscape. Under pressure to create more content with fewer resources, they need to keep up with rising audience expectations for faster, more personalized, and higher-quality content. Media teams often rely on […]

TV 2 Norway scales to support 20,000 live sports streams with AWS

Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]

Cosm scales high-resolution Shared Reality experiences with AWS

Consumer appetite for live entertainment is stronger than ever. From concerts to sporting events, the bar for audience expectations continues to go up, with Shared Reality emerging as an exciting new way to engage with content. Cosm is a leading pioneer in reimagining how fans can experience entertainment, with 8K and higher resolution programming uniquely […]

How the NBA and AWS built an AI system to measure what actually wins basketball games

Traditional basketball statistics capture what happened—points, rebounds, assists—but miss the context that determines game outcomes. A missed shot that draws three defenders and creates an open corner three-pointer generates zero points for the passer in the box score yet fundamentally shifts win probability. A rebound is a rebound in the box score, whether it’s a […]

ARD ensures content provenance with C2PA and AWS

This blog post was co-authored by Martin Grohme, Streaming Architect, WDR. The digital age has brought unprecedented challenges in verifying the authenticity of media content. ARD, Germany’s leading public broadcaster, faced a critical challenge: how to guarantee the authenticity of their video content in an era where digital manipulation and misinformation are rampant. The broadcaster […]

Democratizing VFX bidding: Amazon Q Business transforms cost estimation

Visual Effects (VFX) bidding represents one of the most critical, yet time-consuming, processes in the entertainment industry. Traditionally, this complex task falls on the shoulders of one or more individuals who must draw upon years of accumulated knowledge to accurately estimate project costs, timelines, and resource requirements. They consider countless variables, from the intricacy of […]

Hawk-Eye Innovations Powers Real-Time Sports Data with Flink and Amazon MSK

This blog is co-authored by Brent Evans, Gergely Jahn, Alex Manning, and Marco Lorenzi, from Sony Sports Businesses. The world of professional sports has entered a new era where continuous data streams power every aspect of the game from officiating to fan engagement. The real-time tracking technology of Hawk-Eye Innovations, a Sony-owned company and AWS […]