AWS for M&E Blog

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AWS Partners showcase how the cloud is transforming the media & entertainment industry at IBC 2023

Take your business to the next level with the help of Amazon Web Services (AWS) and AWS Partners as they demonstrate new solutions for media and entertainment built on AWS at IBC 2023. From 15 to 18 September at the RAI: Amsterdam, learn more about these media and entertainment solutions designed to simplify how industry […]

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Expand your digital ad inventory with new advertising formats

Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US in 2022 was estimated at $2392 billion […]

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Remote sports commentary made easy with Spalk and AWS

This blog was coauthored by Michael Prendergast, CTO and Co-Founder, Spalk. Introduction A compelling sports broadcast is built on storytelling and commentators are the guides to these stories, helping viewers experience the narratives playing out on screen. Only recently have commentators enjoyed the flexibility of working remotely, allowing them to broadcast for leagues around the world […]

Creating dynamic MediaPackage origin mappings using Amazon CloudFront and AWS Lambda@Edge

Customers taking advantage of the elastic, on demand nature of the AWS Media Services have the ability to spin up and tear down live streaming pipelines on demand and on an event by event basis. Entire media pipelines can be deployed from a template, for a single live event. Once the event is complete the […]

Multi-language automatic captions and audio dubbing made possible for live events with AWS Media Services and SyncWords

This post was co-authored by Giovanni Galvez, VP of Business Development and Strategy, SyncWords. Introduction Adding captions to live streaming events is not something new to the industry. There are well-established workflows to add captions to video feeds by using specialized hardware encoders to embed the captions. These workflows can create challenges for live event […]

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Loupe live shopping platform upgrades user experience with Amazon IVS

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]

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12 Partner Solutions now available in the M&E Solutions Library

Amazon Web Services (AWS) has added 12 new Partner Solutions tailored for media and entertainment (M&E) applications to the AWS Solutions Library. Designed as a pathway to enable customers to deliver better outcomes faster, the AWS Solutions Library features purpose-built technologies, ready-to-deploy software packages, and customizable architectures offered by AWS and AWS Partners. Each new […]

Figure 1: There are three locations shown on a world map, western US, eastern US, and Europe. At each location an overlay on the map shows a folder structure. Each location has the same folder structure, but different files are highlighted at different locations.

Multi-Region Rendering with Deadline and Hammerspace

Over the past few years, Visual Effects (VFX) studios have gone more global by opening satellite studios or hiring artists working from home all around the world. Whether the reasons are location specific financial incentives, unlocking local talent, or co-locating with a production team, having a render farm in a single location is no longer […]

Figure 02: The Unreal Engine interface, with the movie Render Queue shown. At the bottom of the Movie Render Queue panel, two blue buttons can be selected; one reads ‘Render (Local)’ and the other ‘Render (Remote)’. A new Deadline pane is shown to the right of the Movie Render Queue, with various render parameters visible.

Scheduling Epic Games’ Unreal Engine pipelines with AWS Thinkbox Deadline

This blog post was co-authored by Michael Muir, Senior Product Specialist at Epic Games. Figure 01: Epic Games’ Unreal Engine provides real-time content generation, manipulation and rendering. Introduction Epic Games’ Unreal Engine has revolutionized the creation and manipulation of real-time 3D content. With technology advances such as Lumen and Nanite in Unreal Engine 5, leaps […]

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AWS Thinkbox Deadline adds final-pixel render support for real-time animation work in Unreal Engine 5

AWS Thinkbox Deadline 10.3, a new version of the batch compute render scheduler, is now available. This version introduces support for Epic Games’ real-time 3D content creation tool, Unreal Engine, and includes version updates for many other industry standard digital content creation (DCC) applications. Compatible across Windows, Linux, and macOS platforms, Deadline 10.3 supports over […]