AWS for M&E Blog

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PGA TOUR automates play-by-play commentary with Amazon Bedrock

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

Best practices for streaming to social media platforms using AWS Media Services

Are you ready to captivate your audience with seamless live streams on social media? In today’s digital landscape, live streaming is a powerhouse for engagement, offering a direct line of communication between content creators and their viewers. To ensure your streaming endeavors reach their full potential, mastering the art of streaming to social media platforms […]

How to add Open Job Description in your render pipeline

Open Job Description (OpenJD) is a new open specification introduced by Amazon Web Services (AWS) in January, 2024 that makes job submissions portable across any rendering pipeline. OpenJD includes three Python libraries and tools packages that anyone can use to create integrations with their render pipeline. Openjd-cli provides a command-line tool to develop and run […]

PBS modernizes its video encoding workflow with AWS Elemental MediaConvert

Nonprofit broadcaster Public Broadcasting Service (PBS) is on a mission to serve Americans with trusted programming and resources that educate, entertain, and inspire. By building on Amazon Web Services (AWS), PBS is able to continually innovate while delivering high-quality broadcast and streaming content to more than 100 million viewers across 350 member stations and online, […]

New Zealand Cricket taps Imagen and AWS to score big with fans and partners

Cricket’s fanbase is burgeoning worldwide, especially with the sport returning to the Summer Games in 2028 for the first time since 1900. While the bat-and-ball game is popular in the UK, Australia, India, and South Africa, New Zealanders have also developed a passion for it, thanks to efforts by New Zealand Cricket (NZC). This governing […]

Analyze content using AWS Elemental MediaLive thumbnails with Amazon Rekognition

Amazon Web Services (AWS) recently launched a Thumbnail Image Preview feature as part of the AWS Elemental MediaLive service. This new feature not only provides a mechanism for quality control of live content, but also enables integration with media analysis services, like Amazon Rekognition, to automate content review and validate workflows. MediaLive automatically generates thumbnails […]

TVNZ partners with AWS and Vizrt to reimagine content archive and MAM infrastructure

Television New Zealand (TVNZ/Te Reo Tātaki), New Zealand’s largest broadcast network, delivers diverse and personalized content to more than two million New Zealanders daily through free-to-air broadcast channels TVNZ 1, 2, DUKE, and online platforms TVNZ+ and 1News. As the media and entertainment industry experiences transformation, largely driven by shifting audience preferences, TVNZ recognizes that […]

Build generative AI conversational search assistant on IMDb dataset using Amazon Bedrock and Amazon OpenSearch Service

This blog demonstrates how to use Large Language Models (LLMs), Amazon Bedrock, and Amazon OpenSearch Service to create a movie recommendations chatbot. The demonstration uses the IMDb and Box Office Mojo Movies/TV/OTT licensable data package, which provides a wide range of entertainment metadata. Many Amazon Web Services (AWS) media and entertainment (M&E) customers license IMDb […]

AWS Partners showcase how the cloud is transforming the media & entertainment industry at IBC 2023

Take your business to the next level with the help of Amazon Web Services (AWS) and AWS Partners as they demonstrate new solutions for media and entertainment built on AWS at IBC 2023. From 15 to 18 September at the RAI: Amsterdam, learn more about these media and entertainment solutions designed to simplify how industry […]

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Expand your digital ad inventory with new advertising formats

Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US in 2022 was estimated at $2392 billion […]