AWS UKI ExecLeaders
AWS Trackside: The Power of Data
Please note, we have now reached capacity for this event.
Discover how F1 harnesses data to drive performance
Join us for AWS Trackside: The Power of Data in London on 3rd November. Explore what an insider's view looks like at the FORMULA 1 ROLEX GRANDE PRÊMIO DE SÃO PAULO 2023 and learn how F1 racing teams interpret track performance through the AWS-F1 Virtual Pitwall Experience.
Hear from Former Scuderia Ferrari F1 race engineer and Williams Head of Car Performance, Rob Smedley, during the live Practice and Qualification sessions, on how team exploit data to devise and implement race strategies in real time to create winning performances on the track.
Our aim is to offer you a unique AWS-F1 experience with world class hospitality. We will share insights and experiences from AWS and F1 experts to unpack the layers of the sport in a fun and informal way. We hope you will leave inspired to engage with F1 in a different way with an enhanced appreciation of the role that data and AWS plays at the heart of the sport.
Designed for senior business and technology leaders, this exclusive, in-person event provides networking opportunities alongside sessions presented in a manner that non-technical roles or even non-F1 aficionados can still leverage to apply to their own organisations.
Discover how F1 harnesses data to drive performance
Join us for AWS Trackside: The Power of Data in London on 3rd November. Explore what an insider's view looks like at the FORMULA 1 ROLEX GRANDE PRÊMIO DE SÃO PAULO 2023 and learn how F1 racing teams interpret track performance through the AWS-F1 Virtual Pitwall Experience.
Hear from Former Scuderia Ferrari F1 race engineer and Williams Head of Car Performance, Rob Smedley, during the live Practice and Qualification sessions, on how team exploit data to devise and implement race strategies in real time to create winning performances on the track.
Our aim is to offer you a unique AWS-F1 experience with world class hospitality. We will share insights and experiences from AWS and F1 experts to unpack the layers of the sport in a fun and informal way. We hope you will leave inspired to engage with F1 in a different way with an enhanced appreciation of the role that data and AWS plays at the heart of the sport.
Designed for senior business and technology leaders, this exclusive, in-person event provides networking opportunities alongside sessions presented in a manner that non-technical roles or even non-F1 aficionados can still leverage to apply to their own organisations.
Register now
Agenda
13:00 – 14:00
Registration
14:00 – 14:30
You do the Math – how to interpret Formula 1 through the eyes of a race engineer?
Rob Smedley, CEO and Founder, Smedley Group; former Director of Data Systems, F1
F1 has 500M fans worldwide but how many really understand the many complex layers of the sport? As one the sports highest profile engineers Rob Smedley is more than qualified to help unpack that complexity. Rob brings his years of experience at Scuderia Ferrari and the Williams F1 teams to the event and in this session will break down the sport into a digestible format so that everyone gets to view F1 through the eyes of a team.
14:30 – 15:30
FORMULA 1 ROLEX GRANDE PRÊMIO DE SÃO PAULO 2023 Data Watch Party Live – Free Practice 1
Rob Smedley, CEO and Founder, Smedley Group; former Director of Data Systems, F1
AWS is proud to launch a new "virtual pitwall" platform offering customers a unique view of the live race action through race data. Rob Smedley brings his immence experience of an F1 Team Pit wall to the event and shares what is really happening on the track in Brazil with data insights, commentary and the live TV broadcast feed.
15:30 – 15:45
Break
15:45 - 16:30
Why do golf balls have dimples? – an exploration of aerodynamics and its influence on winning F1 races
Dr Neil Ashton, Principal, Computational Engineering Lead - Advanced Computing & Simulation Service Team, AWS.
In this session Dr Neil Ashton explains the importance of aerodynamics in many walks of life but particularly in winning F1 Championships. We all know aerodynamics is an importnat factor but how does it's impact manifest and how did F1 work with AWS to redesign the 2022 car and increase wheel to wheel action for the fans? Dr Ashton leans on his vast experience at NASA, the Williams and Alpine F1 teams to edcuate and entertain attendees on this fascinating subject.
16:30 – 17:00
Data drivers – how important is data in creating world championship winning F1 driver performance ?
F1 Ambassador
F1 teams complete significant data analysis off the track but how to drivers benefit form that analysis. In this session we welcome a high-profile F1 Racing driver to the stage to explore how data influenced their ability win races and when it did not!
17:00 – 18:00
Networking Drinks & Live Music
18:00 – 19:00
FORMULA 1 ROLEX GRANDE PRÊMIO DE SÃO PAULO 2023 Data Watch Party Live - Qualification
Rob Smedley, CEO and Founder, Smedley Group; former Director of Data Systems, F1
We build on the learnings from the day and return to Brazil for another live session. This time it's Qualification! This exhilarating sessions pits the teams against each other and the clock over one lap with the time deciding where they line up on the grid for the Sprint race on Saturday. Once again we will be joined on Stage by Rob Smedley and Nicola Hume to share the "virtual pitwall" and guide us through the action as it unfolds.
19:00 – 20:00
Networking Drinks & Live Music
Speakers
(Full speaker lineup to be released in the coming weeks)
Rob Smedley
CEO and Founder, Smedley Group; former Director of Data Systems, F1
![Hero banners on UKI hub [1400 X 500] - 21](https://d1.awsstatic.com/21.9c9bb3c813a117ec97a246037c9140c10a9f4eb8.png "Hero banners on UKI hub [1400 X 500] - 21")
Dr Neil Ashton
Principal, Computational Engineering Lead - Advanced Computing & Simulation Service Team, AWS.
Nicola Hume
TV and Radio Presenter
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