Generative AI and ML

Powering Innovation with Generative AI

Modern leadership teams are being tasked with using the latest technology to drive innovation and deliver business value. Generative AI, a cutting-edge subset of artificial intelligence and machine learning, is helping leaders do just that. Learn about the potential of generative AI, discover insights into machine learning models, and explore how businesses are fostering innovation through advanced capabilities from AWS.  

AWS ExecLeader

Generative AI Turns Artificial Intelligence into Real Business Results

Generative AI is a type of artificial intelligence that is helping organisations reinvent customer experiences and enhance productivity—presenting a significant opportunity for businesses to drive innovation, growth, and value.

Artificial intelligence and machine learning have been major areas of focus for Amazon over the last two decades. Our goal is to help organisations build mutual trust and understanding between business and technology leadership teams in order to deliver the best outcomes using generative AI.
 

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Generative AI for Executives - What is Generative AI? | Amazon Web Services

Generative AI for Executives—What is Generative AI?

This video is a tailored training session for executives, business leaders, and decision-makers—both technical and non-technical. It focuses on demystifying generative AI, delving into its connection with artificial intelligence and machine learning. The training emphasises the innovation aspects of generative AI and its relevance for effective leadership in a rapidly evolving technological landscape.

The Fundamentals of Generative AI

Generative AI for Executives—Why is Now the Best Time to Embrace Generative AI?

In the dynamic tech landscape, the business opportunities for organisations using generative AI, AI, and machine learning are becoming increasingly abundant. This video explains why leadership teams should embrace generative AI on AWS to leverage machine learning models, accelerate innovation, and steer their businesses into future possibilities.

Generative AI for Executives—Enterprise Use Cases for Generative AI

This video gives a general overview of the applications of generative AI in enterprise settings. Explore diverse use cases and learn about the tangible benefits of integrating generative AI into business operations. From creative content generation to personalised customer experiences, this video shows how generative AI is transforming various industries.

To sum up the AWS Inferentia deployment: it was an innovative way to scale our platform’s scope efficiently. We’re happy to say that it produced all the promised benefits.

—Matt Hill, Director of AI Engineering, Dataminr

Learn about Generative AI from Leaders in the Field

Discover resources from leading experts on generative AI, and learn how the technology can be used to securely, efficiently, and effectively deliver business value.  

  • This eBook includes advice from leadership teams of various industries about how and when to scale artificial intelligence and machine learning. Discover why businesses must always be driven by value and remain relentless in their pursuit of innovation.

    Read now >>>

  • Intel’s Head of AI Center of Excellence Monica Livingston explores the exciting possibilities of artificial intelligence and how businesses can overcome their reservations about AI to find their competitive edge and build new business models.

    Read now >>>

  • This blog dives into generative AI from the standpoint of business innovation and excellence. It shows how AWS supports customers in building sustainable competitive differentiators and achieving their business goals.

    Read now >>>

  • Dr. Werner Vogels, Amazon CTO, and Swami Sivasubramanian, AWS VP of Database, Analytics, and ML, discuss generative AI, its real and lasting benefits, and how AWS is making large language and foundation models more accessible to organisations of all sizes.

    Watch now >>>

  • Experts from Amazon, AWS, Thompson Reuters, and Georgia Tech discuss artificial intelligence and machine learning, covering topics such as how to ensure equity and security and what leadership teams can do to uphold responsible AI practices.  

    Watch now >>>

BUSINESS TRANSFORMED

Dive deep into the world of generative AI

Discover the typical use cases of generative AI, the services available to you at AWS and learn how you can get an early win in your generative AI journey.

What is New in the World of Generative AI

Reinventing Your Customers' Business with Generative AI on AWS
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AWS Expands Amazon Bedrock With Additional Foundation Models

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AI and AWS
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What Every CEO Should Know About Generative AI

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Announcing New Tools for Building with Generative AI on AWS
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How Your Organisation Can Prepare for Generative AI

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AWS and Generative AI

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  • We’re making AWS the best place for you to innovate with generative AI.

    Software developers spend a significant amount of their time writing—and checking—code that is often standardised and routine. Generative Al can take on much of the heavy lifting of basic coding, allowing developers to focus on the more creative aspects of their work.

    This is why, last year, we announced the preview of Amazon CodeWhisperer. It’s an Al tool that improves developer productivity by generating code suggestions in real time.
     

  • Over the past five years, we’ve been investing in in high-performance, cost-effective machine learning infrastructure.

    One example of this is the development of our own chips, to maximize price performance for demanding workloads like machine learning training. Our AWS Trainium and AWS Inferentia chips offer the lowest cost for training models and running inference in the cloud.

    This ability to maximise performance and control costs by choosing the optimal machine learning infrastructure is why many leading Al startups run on AWS.
     

  • We’re making sure that choice plays a key role in how we support our customers’ AI and machine learning investments.

    We offer the flexibility for our customers to work with open-source models or even build their own foundation models. With Amazon Bedrock, we have a fully managed service that makes a range of foundation models (FMs) available to customers—some from Amazon and some from leading AI startups. So you can find the model that's best suited for your business use case.

    We believe this is the easiest way for teams to build and scale generative Al-based applications through a scalable, reliable, and secure AWS managed service.
     

How Businesses are Taking Advantage of Generative AI

Discover real-life examples of how companies have partnered with AWS to drive value with generative AI.  

Omnicon Partners with AWS to Transform its Advertising Campaigns
The global leader in marketing communications partnered with AWS to reimagine creativity and accelerate innovation with generative AI and machine learning.
Learn more 
Dataminr Achieves up to 5x Increase in Data Volume Processed
The AI platform scaled its artificial intelligence models to provide more comprehensive event coverage by processing more data—efficiently and cost-effectively.
Learn more 
Accenture Improves Developer Productivity with Amazon CodeWhisperer
Using the AI coding companion, Accenture’s teams can code more efficiently and spend more time on innovation and building great software.
Learn more 
Automation Anywhere helps Thousands of Customers Leverage Automation
Advances in generative AI are expected to have an unprecedented impact on the global workforce and present a turning point for education. How can we respond?
Learn More 

At AWS, our goal is to make it easy, practical, and cost-effective for customers to use generative AI capabilities across their business

—Vasi Philomin, Vice President, Generative AI at AWS

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