Reinventing without a roadmap

Sustaining the levels of change seen through the pandemic over the long-term may not be possible for all businesses, but striving to embed agile working practices and collaborative decision-making processes into the DNA of your business will make it more achievable. Customers will certainly not be slowing down and they will continue to be dissatisfied and want something better. Disruptors and competitors will be quick to seize market share if they can serve your customers better than you can, and will happily step into that gap.

I’m still amazed that only 50 per cent of business leaders expect to continue transforming after the pandemic.  These companies will face pressure on multiple fronts, not just from disruptors, but also the new breed of enterprise we’ve seen emerge from the pandemic, those that have a new spirit of reinvention, embrace the cloud, and have accelerated transformation by years.

In the work I do with organisations who are transforming through cloud adoption, there are five key principles that I see regularly in the most successful projects:

1. Executive sponsorship
An early challenge to the success of change in organisations is the lack of executive sponsorship. Having a visible leader who is engaging, seeks diverse perspectives to drive informed collaborative decision-making, and who is prepared to share the vision and mission for change at all levels of the organisation is key to unblocking change. An effective and engaged executive sponsor will create cross-functional, empowered, and informed teams instead of siloed ones.

2. Aligning the business and technology
Successful transformations need both the business and technology to be aligned. Historically, the technology function has taken a role focused on running the business rather than innovating for the business. The business, on the other hand, has got used to using the tools at its disposal to deliver outcomes (or not). Aligning the business and technology around a cloud adoption strategy will facilitate governed use of the cloud in new and innovative ways, meeting the needs of the technology function and the desires of the business.

3. Normalising change
Often, I meet customers who talk about things always being done a certain way. This devotion to systems and processes which have ‘always been this way’ is a barrier to change. Teams are often reticent to suggest change or transformation because of gatekeepers to these systems. Successful transformations require organisations to ask more frequently why something is done a particular way.

4. Creating a culture of reinvention and innovation
Organisations have demonstrated throughout the pandemic that they are very willing to try new things. The most successful adoption of cloud takes place in organisations where the entire business is engaged as a single culture of reinvention and innovation, where line of business leaders and other executive stakeholders create a pipeline of opportunities for teams to build, and where change becomes the new normal.

5. Developing and nurturing skills
Many customers tell me that they want to transform, but they lack the experience to be able to do it successfully. Developing and nurturing skills that encourage reinvention and innovation within your organisation is a key principle found in successful transformations. However, this doesn’t mean you should stop at just training and certifying your teams. It’s important to give your teams actual real-world, hands-on experience and empower them to question the status quo.

Using these principles, you can position your organisation to keep transformation front and centre of your business strategy.

The pandemic was the perfect reason to get started, it should not be the excuse to slow down.