This IDC Market Perspective provides insights into the success build partners have had in driving go-to-market through AWS marketplace to drive software sales

IDC’s Market Perspective Report provides insights and actions for build partners to build an AWS Marketplace strategy. This report looks at how AWS Marketplace can be a powerful platform for partners to accelerate business growth, streamline sales processes, and enhance customer engagement. 

Read the report to:

  • Tangible strategies and actions to accelerate growth through AWS Marketplace 
  • Success from two AWS Partners leveraging AWS Marketplace 
  • Features, enablement, and resources to leverage to reach a broader audience, simplify procurement, and expedite deal closures

Read the IDC report

IDC Market Perspective | 2024 AWS Marketplace and Build Partner GTM Success

IDC MarketScape | Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment

IDC named Amazon a Leader, noting that “AWS Marketplace provides a seamless procurement and deployment experience for buyers and sellers.” Amazon also leads in strategy, with IDC noting that, “Continuous innovation has been a hallmark of AWS Marketplace's rapid cadence of new features and capabilities that address evolving customer needs.”

Learn more

Forrester total Economic Impact Study with Channel Partners

Forrester Consulting conducted a Total Economic Impact™ (TEI) study to examine the potential business opportunity and return on investment (ROI) Channel Partners may realize by building and scaling an AWS Marketplace offering.

Learn more

Forrester Total Economic Impact Study for ISVs

Forrester Consulting conducted a Total Economic Impact™ (TEI) study to examine the potential business opportunity and return on investment (ROI) ISV partners may realize by building and scaling an AWS Marketplace offering.

Learn more

IDC Market Perspective | 2024 AWS Marketplace and Build Partner GTM Success, September 2024, IDC #US52570524. IDC and IDC Research are registered trademarks of IDC, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. IDC does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. IDC research publications consist of the opinions of IDC's research organization and should not be construed as statements of fact. IDC disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.