Every day, organizations are transforming processes, saving costs by building out their big data and analytics in the cloud and moving faster than they could possibly have done off-premises. These are just a few examples of how organizations are driving value from big data on AWS.


    Kellogg’s is a renowned, 100-year-old consumer foods company that selected AWS to help reduce the costs and overhead associated with managing its traditional IT infrastructure.

    “Using AWS saves us more than $900,000 and lets us run dozens of data simulations a day so we can reduce trade spend. It’s a win-win, and a pretty compelling business case for moving to the cloud,” Says Stover McIlwain, Senior Director of IT Infrastructure Engineering at Kellogg.

    Major League Baseball Advanced Media (MLBAM) is the digital products and services division of Major League Baseball. MLBAM turned to AWS for a big data solution that ingests and analyzes 17 petabytes of data on individual plays over a season. MLBAM has also worked with AWS to enhance the game of baseball through its Player Tracking System— marketed as Statcast—which lets fans consume more data behind the plays and players.

    “Consumer behavior is changing. It’s going online, it’s going mobile, and this kind of technology is crucial for the game to evolve,” he says. “One of the most exciting things we’ve worked on is Statcast powered by AWS. For the first time, we can measure things we’ve never been able to measure before.” Joe Inzerillo, executive vice president and chief technology officer of MLBA

    Nordstrom, a Seattle-based fashion retailer, strives to provide excellent customer service to its shoppers. The company is using AWS to run its websites, mobile application, security management tools, ecommerce platform, and internal development tools. Using AWS and leveraging services such as AWS Lambda, the company also built a new recommendations engine that processes requests in seconds instead of minutes, and has experienced two order of magnitude of cost savings.

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    Forward-thinking companies like Origin Energy have realized that simply serving up more of the same to a fickle customer base is no longer a sustainable business plan. Find out how they are using the AWS Cloud to leverage big data and offer their customers a disruptive new pricing model. 

    This is a game changer in terms of business value. Not only is our analysis more timely and relevant, but the reduced run time means we are able to test far more scenarios, thereby providing a much greater range of insights than previously available
    Origin Energy Risk Group Manager

    Cochlear uses AWS for an automated solution that gets replacement parts for hearing devices delivered to customers in 24 hours or less. The Australian company is a leading provider of implantable medical devices used by people who are profoundly deaf. The application stack it built on AWS streamlines replacement parts ordering, minimizing the time that customers go without their sound processors and eliminating time-consuming parts processing tasks for clinicians.

    Especially when it's looked at in real-time you have the capability of determining what the recipient is doing in terms of the environment that they're in, whether they're exposed to speech, what percentage of the time they're exposed to speech etc, and you can start developing norms which gives them guidance as to how they're using the implant system.
    Cochlear Chief Software Architect

    Toyota Tsusho Electronics (Thailand) is a subsidiary of Toyota Group Japan and manufacturer of vehicle embedded software applications. Toyota Tsusho launched TSquare, a traffic information broadcasting system, which provides users real-time traffic data in Bangkok and 6 suburb provinces. Using Amazon Web Services (AWS), the Toyota Tsusho was able to scale their data processing quickly, afforably and reliably. To learn more, watch this video.

    PocketMath offers a mobile, self-serve platform that processes orders for mobile advertising. The company uses AWS to run 30 billion auctions per day. Auction order processing is time sensitive, and the use of Amazon Kinesis and Elastic Load Balancing enables the Singapore-based company to meet its critical 60 millisecond processing time to bid on the relevant ad spots. Pocketmath uses AWS to fulfill its business requirements including global coverage, scale and elasticity.

    By using Amazon Redshift, Grab is able to use real time data computation & data streams to support 1.5 million bookings in Southeast Asia. Grab, a ride hailing transportation platform is available across 6 countries in Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines. Grab is using Amazon ElastiCache, Amazon RedShift.

    Mobilewalla relies on AWS’ flexibility, scalability, and cost-effectiveness to store and analyze up to 10 petabytes of data per month while tripling revenue in one year. Mobilewalla provides audience measurement and deep analytics services for mobile app consumers, developers and advertisers. The company is using Amazon S3, Amazon EMR, and Amazon ElastiCache to optimize costs while growing rapidly.


    NDTV is one of India’s largest broadcast companies, with three national news channels that reach a combined audience of more than 1 billion people across India, Southeast Asia, and the Middle East. The company’s digital products division chose AWS to support its websites, mobile sites, and apps. NDTV now uses a broad range of AWS services to manage peak loads of more than 600,000 simultaneous users with 30 percent lower capital expenses compared to operating an on-premises data center.

    Mumbai-based TATA Motors is an Indian multinational automotive company that produces cars, trucks, and commercial vehicles. The company uses AWS to expand data center capacity, scale its operations, and improve its ability to experiment within the organization. By using AWS, the company can provision IT infrastructure to support new initiatives in weeks instead of months. 

    The Aditya Birla Online Fashion (abof) store is Indian conglomerate Aditya Birla’s initial venture into e-commerce. Founded in 2014, abof provides apparel, footwear, and accessories for men and women, with delivery and customer care services established for 500 cities across India. The business has designed the abof web store to display attractively on mobile devices, and provides a 3D “trial room” that enables customers to input body dimension data and see how clothing items look on them. The website also provides a style quiz to help personalize the service it provides to customers.

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    redBus is an Indian travel agency that specializes in bus travel throughout India by selling bus tickets throughout the country. Tickets are purchased through the company’s Website or through the Web services of its agents and partners. The company also offers software, on a Software as a Service (SaaS) basis, which gives bus operators the option of handling their own ticketing and managing their own inventories. To date, the company says they have sold over 30 million bus tickets and has more than 1750 bus operators using the software to manage their operations.

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