Begin your startup journey with AWS and get to know the benefits provided by our startup team. The AWS Activate program is designed for startups and early stage entrepreneurs that offers the resources needed to get started on AWS. Building a minimum viable product (MVP) is something all startups do, but it's an unusual process. Unlike a prototype, MVPs focus your build on the necessary features first so you can get to market quickly and then return to add features as you scale. We share some of the tools and methodologies for building your MVP on AWS. Find out how to pick the right technologies and use pre-configured architectures to speed up your development. Get an overview of how startups use services like Amazon API Gateway, AWS Amplify, AWS Lambda, Amazon Elastic Kubernetes Service (EKS), AWS Lightsail and database options to help launch your product.

Speakers:
Nicha Suebwonglee, Venture Capital Business Development Manager, AWS
Andrew Wangsanata, Startup Solutions Architect, AWS

Organizations increasingly need options that enable employees to work from any location while remaining secure and productive. AWS EUC services help companies onboard new employees remotely, and enable access to their desktops and applications, from anywhere, while meeting the requirements of our most security conscious organizations. In this session, learn how you can leverage Amazon Workspaces, Amazon WorkDocs, Amazon AppStream 2.0, Amazon Chime, and Amazon Connect to provide a fully managed and secure work experience for your employees.

Speaker: Eshaan Anand, Senior Partner Solutions Architect, AWS

Seldom can one database fit the needs of multiple distinct use cases. The days of the one-size-fits-all monolithic database are behind us, and we are building highly distributed applications using many purpose-built databases. The world is evolving and the categories of databases continue to grow. We are increasingly seeing customers wanting to build internet-scale applications that require diverse data models. In response to these needs, we offer the choice of key-value, wide column, document, in-memory, graph, time-series, and ledger databases. Each solves a specific problem or group of problems. In this session, learn more about AWS purpose-built databases that meet the scale, performance, and manageability requirements of modern applications.

Speaker: Orlando Andico, Senior Solutions Architect, AWS

Are you looking at ways to transfer applications, user or backup/archive data to AWS? AWS hybrid cloud storage architectures connect your on-premises applications and systems to cloud storage to help you reduce costs, minimize management burden, and innovate with your data. Join this session to learn how to use AWS Hybrid Cloud Storage Services to facilitate the transfer and presentation of Cloud Storage for your users and applications.

Speaker: Naim Mucaj, Storage Specialist Solutions Architecture, AWS

At AWS, we aim to put machine learning (ML) in the hands of all builders. In this session, learn the different ways AWS is empowering builders with ML using services such as Amazon Aurora, Amazon Redshift, Amazon Neptune, and Amazon QuickSight to build new experiences and reimagine existing processes.

Speaker: Tom McMeekin, Principal Solutions Architect, AWS

When it comes to customer communications, it is not surprising that personalization is the best way to ensure engagement with customers in the long run. Customers are more likely to give their attention to content that is tailored to their needs. In this session, we showcase how to use Amazon Pinpoint journeys to provide personalized multi-step customer experience based on audience attributes and behaviors; and how to use Amazon Personalize to ensure that the communication content is always specific and personalized for the recipient.

Speaker: Pierre Semaan, Head of SMB Solutions, AWS

AWS enables you to take control of cost and continuously optimize your spend, while building modern, scalable applications to meet your needs. AWS's breadth of services and pricing options offer the flexibility to effectively manage your costs and still keep the performance and capacity you require. Establishing best practices early in your journey can help you establish the right processes and behaviors to ensure success when you hit scale while meeting your financial needs. Join this session to learn the cost optimisation fundamentals and best practices that you can implement while building effective applications.

Speaker: Rohini Gaonkar, Senior Developer Advocate, AWS

Whether you have already migrated to the cloud or just starting to embark on your cloud journey, understanding the needs of your operations is key to achieving the speed of innovation. Built on Amazon’s 20+ years of experience in operations management, AWS cloud operations model describes the roles, processes, and tools that enable you to build and operate securely and successfully on the cloud. Join this session to learn how the AWS cloud operations model can help you improve your management and governance capabilities, security and compliance posture, operational effectiveness, and application performance, and ultimately, speed up innovation.

Speaker: Arun Balaji, Principal Prototyping Engineer, AISPL

AWS is a great place to run your Microsoft applications. There are so many ways you can optimize your Microsoft environments with little to no impact on the performance. In this session, we explore AWS technologies and programs such as Optimization and Licensing Assessment (OLA) available to optimize your Microsoft workloads. Learn the optimization leavers to pull when doing a large-scale server migration and options available for you to modernize your Microsoft SQL databases to more open source technologies like PostgreSQL. At the end, walk away with cost savings tips to apply on your cloud environment.

Speaker: Sriwantha Attanayake, Senior Partner Solutions Architect, AWS

SAP customers are being challenged to upgrade to SAP S/4HANA to meet the demands of a digitally native and modern economy. CIOs seek to access, mobilize, migrate and modernize their SAP environment. CFOs are looking for ways they can derive new business insights from their SAP data. CxOs want to understand SAP RISE on AWS verses Native SAP on AWS as a migration approach.

This session outlines proven approaches to migrate SAP workloads on to AWS. We discuss best practices and critical success elements for addressing challenges our customers may face in a major transformation like SAP S/4HANA. SAP on AWS customers can leverage AWS Analytics, Artificial Intelligence and Machine Learning capabilities to get near real-time insights to move the needle of their business performance. RISE on AWS customers also get access to the broadest set of cloud services including 200+ AWS Native Services as well as access to over 80+ SAP BTP cloud services.

Speaker: Peter Perbellini, ERP on AWS Specialist Solutions Architecture Lead, APJ

Speaker: Kris Howard, Head of Dev Relations, APJ, AWS