AWS Partner Summit ASEAN

May 17, 2022 | ONLINE

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Join us at AWS Partner Summit ASEAN 2022

AWS Partner Summit 2022 is designed for the AWS Partner Network (APN) community who leverage Amazon Web Services (AWS) to build solutions and services for customers. Be inspired by the keynotes and partner sharing on how their customers have built on AWS. Tune in to get insights into your cloud business, emerging technologies and updates on various AWS programs.

Whether you are in a business, sales or technical role, join us at AWS Partner Summit and learn how partners can be successful with AWS.

Event highlights

Opening Keynote

Hear from our leaders on what we have accomplished together with our partners, understand the trends that we are seeing and how partners can capture these trends and grow with AWS.

Software Partner Business Track

Learn how Software Partners collaborate with AWS to create incremental synergies in Go-To-Market.

Services Partner Business Track

Hear from AWS leaders how get the most from your partnership with AWS to realise your business goals.

Software Partner Technical Track

Learn how AWS Software partners can build validated solutions that are technically ready for a global audience.

Services Partner Technical Track

Learn from AWS experts on the best practices to securely migrate, modernise and innovate with AWS.

Plenary

Keynote: Partnering for Success in the New Normal

Time
10:00 AM – 10:35 AM (GMT +8)
9:00 AM – 9:35 AM (GMT +7)

Hear from our leaders on what we have accomplished together with our partners, understand the trends that we are seeing and how partners can capture these trends and grow with AWS.

Time:
10:35 AM – 11:00 AM (GMT +8)
9:35 AM – 10:00 AM (GMT +7)

Hear from IDC as they share what's happening within the ASEAN market and where the future growth opportunities lie. This session will also cover key challenges the partner community face and how do we bring together the market opportunity to help Partners identify their own journey forward.

Conor McNamara

Conor McNamara

Managing Director, ASEAN,
AWS

Ruba Borno

Ruba Borno

Vice President, World Wide Channels and Alliances, AWS

Kirsten Gilbertson

Kirsten Gilbertson

Partner Sales Leader,
ASEAN, AWS

Nigel Parsons

Nigel Parsons

Research Director,
APJ Partner Programs, IDC

Agenda

  • Plenary
  • Plenary Sessions

    Keynote: Partnering for Success in the New Normal

    Hear from our leaders on what we have accomplished together with our partners, understand the trends that we are seeing and how partners can capture these trends and grow with AWS.

    AWS Speakers:
    Ruba Borno, Vice President, World Wide Channels and Alliances, AWS
    Conor McNamara, Managing Director, ASEAN, AWS
    Kirsten Gilbertson, Partner Sales Leader, ASEAN, AWS

    Hear from IDC as they share what's happening within the ASEAN market and where the future growth opportunities lie. This session will also cover key challenges the partner community face and how do we bring together the market opportunity to help Partners identify their own journey forward.

    Customer Speaker: 
    Nigel Parsons, Research Director, APJ Partner Programs, IDC

  • Software Partner Business Track
  • Together, We Build, Market, Sell and Expand

    What to expect

    1+1=11. How Software Partners collaborate with AWS to create incremental synergies in Go-To-Market. Hear from AWS and our partners on how we collaborated to build new product value proposition, create awareness through marketing assist, improve partners' sales cycle and expand beyond home country towards global markets.

    Level 200 | Intermediate

    Co-build with AWS and innovate on behalf of our customers

    Hear direct from AWS software partner on how innovations can create new market opportunities. Learn how SaaS Factory program can help software partners formulate their new product strategy, solution architecture, business model and launch strategy; as well as new services adoption to modernise software offering.

    AWS Speaker:
    Boo ZiYan, Senior Partner Development Manager, AWS

    Partner Speakers:
    Gaurav Mehta, Executive Director, Contemi
    Paul Hadjy, CEO & Co-Founder, Horangi

    Level 200 | Intermediate

    How to successfully market your SaaS solution with AWS

    Hear insights from AWS Software Partners on how they collaborate with AWS in their branding strategy, and accelerate customer acquisitions to supercharge their growth.

    AWS Speaker:
    Cassandra Seto, Partner Development Manager, AWS

    Partner Speakers:
    Chee How Lim, Founder and CEO, Tapway
    Anna Koh, Senior Vice President, Marketing and Business Enablement, CYFIRMA

    Level 200 | Intermediate

    Partner with AWS to improve sales cycle and conversion rate

    Hear from AWS Software Partners on how they better qualify opportunities, accelerate sales cycle, reduce sales risk, increase conversion rate by partnering with AWS.

    AWS Speaker:
    Rajiv Unnikrishnan, Senior ISV Sales Manager, AWS

    Partner Speakers:
    Andri Agustinus, Senior Director, Solutions Architect for APAC, OutSystems
    Ho Eng Khoon, Regional Director, Dynatrace

    Level 200 | Intermediate

    From local to global: how software companies partner with AWS to go global

    Discover how AWS Software Partners can leverage AWS co-selling to support their global expansion beyond ASEAN markets.

    AWS Speaker:
    Eric Lim, Senior Partner Development Manager, AWS

    Partner Speakers:
    Vadish Shetty, Head of Marketing, Visenze
    Vincent Lee, CEO and Founder, Wavelet Solutions

  • Services Partner Business Track
  • Growing your Business with AWS

    What to expect

    Partners are at the front and center of how our customers build solutions and solve business problems with AWS and we're committed to maximising the opportunity for our partners to grow and scale through our Amazon Partner Network. We invite you to hear from AWS leaders how get the most from your partnership with AWS to realise your business goals.

    Level 200 | Intermediate

    Expand your journey with the AWS Partner Network

    Hear insights on how some partners have leveraged different partner paths to forge their AWS journey and deliver great outcomes for the customer while growing and accelerating their business. This session talks about observations, learnings, what worked well, and what didn’t work well, and will invite the audience to think deeply about how they can chart their own APN journey.

    AWS Speaker:
    Sean Park Sunwoo, APN Program Manager, AWS

    Level 200 | Intermediate

    Helping Public Sector Partners grow their business with focus on mission-based solutions

    AWS is at the forefront of public sector cloud adoption, and AWS Partners are crucial to providing the solutions and services required to help government, education, nonprofit, and healthcare organisations migrate, optimise, and enhance their technology environments. Join this session to learn how you can drive impactful business-led engagements, attain more customer wins, and grow your business.

    AWS Speaker:
    Albert Lay, Senior Partner Manager, Public Sector, Indonesia, AWS

    Level 200 | Intermediate

    Building a Cloud Sales Center: Transforming your business through Programmatic Cloud Sales at scale

    Hear insights on how partners can leverage best practices from AWS' Cloud Sales Center, which will enable them to grow their customer acquisition in a programmatic way that increases their sales capacity.

    AWS Speaker:
    Athichai KT Ounkomol, Head of Cloud Sales Center & Growth, ASEAN, AWS

    Level 200 | Intermediate

    Co-Selling Systems Integrator Solutions with AWS

    Hear insights on partners who co-innovate and co-create with AWS are making differentiated offerings in market by bringing out their unique value proposition and help accelerate their growth.

    AWS Speaker:
    Andrew Bell, Senior Partner Development Specialist, Storage APJ, AWS

    Partner Speaker:
    Dave Cutler, General Manager, Technology Solutions, Slalom Consulting

  • Software Partner Technical Track
  • Building Global Solutions with the AWS Partner Network

    What to expect

    To maintain a rapid pace of innovation, AWS Software Partners constantly evaluate their architectural best practices to remain highly agile as they scale their solutions to reach customers globally. Learn how AWS Software Partners can leverage technical activities and partner solutions available through the APN to build validated solutions that are technically ready for a global audience.

    Level 200 | Intermediate

    How AWS Software Partners accelerate their cloud adoption journey by building with AWS

    AWS Software Partners leverage build activities with AWS to become more agile in scaling their technical solutions to meet global customer needs. Learn how building accelerators such as an AWS Quick Start or content such as migration guidance helps you to meet these needs, and how these activities help align your solution with AWS best practices.

    AWS Speaker:
    Mingwei Leong, Sr Partner Solutions Architect, ISV ASEAN, AWS

    Partner Speaker:
    Tai Le, VP, Vietnam Business, KMS Solutions

    Level 300 | Advanced

    Preparing your solution for listing on the AWS Marketplace

    By listing solutions on the AWS Marketplace, software partners makes it easy for customers to procure, entitle, and provision their SaaS, API, or BYOL products. In this session, learn how you, as an ISV, can accelerate that journey by focusing on key technical elements essential to successfully listing on the AWS Marketplace. We will share the key steps to list your AMI and SaaS solution in AWS Marketplace, include, pricing model, API integration and other prerequisities.

    AWS Speaker:
    Chen Jun, Solution Architect, Marketplace, AWS

    Level 200 | Intermediate

    Mitigating architectural risks with the Foundational Technical Review

    The Foundational Technical Review (FTR) is a critical step in every Software Partner's journey on the APN. In this session, an AWS Partner Solutions Architect will share how you could leverage the FTR as an exercise to mitigate key architectural risks.

    You will also hear from Infraguard, an AWS Cloud Management Tools ISV Competency Partner, on their experience with going through the FTR and how they have developed an FTR review tool to streamline the FTR review process by tracking and automatically detecting findings in an AWS environment.

    AWS Speaker:
    Phil Varghese, Partner Solutions Architect, AWS

    Partner Speaker:
    Deepak Sharma, CEO and Founder, InfraGuard

    Level 100 | Introductory

    The Digital Pandemic: Protect you and your customers against fraud and cyber threats

    The COVID-19 pandemic has become a catalyst for cybercriminals to innovate and accelerate their attacks with the increase of remote working employees. According to Group-IB’s data, fraud accounts for at least 73% of all digital crimes and 1 in 3 southeast asian have experienced online fraud in this $200billion ASEAN digital economy.

    In this fireside chat, hear how AWS can assist you in protecting your workloads and build solutions to address key customer concerns in the evolving technical landscape.

    AWS Speakers:
    Cassandra Seto, Software Partner Development Manager, AWS
    Terry Goldman, Head of Partner Solutions Architecture, AWS

  • Services Partner Technical Track
  • Migrate, Modernise, Innovate & Secure with AWS

    What to expect

    Modernising your business applications is an inevitable aspect of doing business. With AWS, you get to decide on how to migrate your applications and at what pace, leveraging the industry’s most reliable infrastructure with the deepest set of services.

    The next wave of digital transformation will be data-driven, and organisations will have to reinvent themselves using data to make decisions quickly ,securely and gain faster and deeper insights to serve their customers. In these technology focussed sessions , you will learn from AWS experts on the best practices to securely migrate, modernise and innovate with AWS.

    Level 200 | Intermediate

    Democratising access to Analytics and ML

    Access to all your data for fast analytics at scale is foundational for 360-degree projects involving data engineers, database developers, data analysts, data scientists, BI professionals, and the line of business. In this session, learn how easy-to-use analytics and ML can help your organisation transform your customer experiences, streamline your business operations, and improve your decision-making. A secure, integrated platform that’s easy to use can improve collaboration and business insights and can also improve customer responsiveness. Learn how latest innovations such as Serverless Analytics, Redshift ML, Sagemaker Canvas & QuickSight Q can improve software time to market.

    AWS Speaker:
    Shishir Choudhary, Senior PSA Data Analytics, ASEAN, AWS

    Level 200 | Intermediate

    Leveraging AI/ML and AWS Turnkey Solutions to accelerate innovation at scale

    Applied artificial intelligence (AI) solutions, such as contact center intelligence (CCI), intelligent document processing (IDP), and media intelligence (MI), have had a significant market and business impact for customers, partners, and AWS. This session details how partners can collaborate with AWS to differentiate their products and solutions with AI and machine learning (ML). It also shares partner and customer success stories and discusses opportunities to help customers who are looking for turnkey solutions.

    AWS Speaker:
    Vasileios Vonikakis, Senior Partner Solutions Architect AI/ML, AWS

    Level 200 | Intermediate

    Security at scale with AWS Partners and AWS Services

    Do you need to deploy appropriate IAM roles spanning thousands of accounts? How do you scale deployment of sensors across several thousand Amazon EC2 instances? How do you aggregate security event data and act across AWS accounts? What’s the impact of sharing a resource externally? Organisations use AWS services and AWS Partner security solutions to help address these security challenges. In this session, consider how organisations use AWS products such as AWS Control Tower, AWS Identity and Access Management (IAM) Access Analyzer, AWS Security Hub, and AWS Systems Manager to create architecture patterns that help customers achieve better security outcomes.

    AWS Speaker:
    Andrei Lizarraga-Cardenas, Senior Partner Solutions Architect, AWS

    Level 200 | Intermediate

    Driving business value through Database Migration and Modernisation

    Data has become a strategic asset. Customers of all sizes are moving data to the cloud to gain operational efficiencies and fuel innovation. This session details how partners can create repeatable and scalable solutions to help their customers derive value from their data, win new customers, and grow their business. It also discusses how to drive partner-led data migrations using AWS services, tools, resources, and programs, such as the AWS Migration Acceleration Program (MAP). Also, this session shares customer success stories from partners who have used MAP and other resources to help customers migrate to AWS and improve business outcomes.

    AWS Speakers:
    Ahilan Thiagarajah, Senior Partner Solution Architect, AWS

Level 100: Introductory

Sessions are focused on providing an overview of AWS services and features, with the
assumption that attendees are new to the topic.

Level 200: Intermediate

Sessions are focused on providing best practices, details of service features and demos with the assumption that attendees have introductory knowledge of the topics.

Level 300: Advanced

Sessions dive deeper into the selected topic. Presenters assume that the audience has
some familiarity with the topic, but may or may not have direct experience .

Level 400: Expert

Sessions are for attendees who are deeply familiar with the topic, have implemented a
solution on their own already, and are comfortable with how the technology works.

Start building on AWS today

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