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Become Agile!
What do you like best about the product?
Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.
What do you dislike about the product?
A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients.
What problems is the product solving and how is that benefiting you?
Allow the marketing department to deploy tags in a timely manner to improve our analytical capacities and optimization campaigns.
Recommendations to others considering the product:
Your data layer setup is crucial! Spend the time and effort getting it right during onboarding.
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