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Long Time Tealium User
What do you like best about the product?
We use Tealium iQ and EventStream to orchestrate our vast number of tags and API connectors. What we like best is how well Tealium is able to support most of our vendors on both the client and server side.
What do you dislike about the product?
Sometimes it takes a long time to get our feature requests implemented. We've been waiting on Consent Orchestration for nearly two years and it has blocked the server-side API integrations for many of our vendors. We also wish the server-side Functions were more affordable because they would be a game-changer for us.
What problems is the product solving and how is that benefiting you?
Our previous TMS Signal wasn't sophisticated enough to handle our business needs. Tealium solved a lot of the problems we faced with Signal.
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Combining data and easy setup makes Tealium great
What do you like best about the product?
The Tealium CDP is great for easy integration to other products and the ability to see all of my customer data in one place and create audiences. The out of the box connectors and speed to setup is great as they have hundreds of connectors. This has been invaluable to our organization. They are also introducing predictive modeling within the tool (separate processing) this will be a game changer for activating data.
What do you dislike about the product?
I dislike how when selecting audiences the dates are determined. It only selects a person in the audience for a date range if an event occurred during that time.
What problems is the product solving and how is that benefiting you?
Having our data in one place to activate numerous audiences, acting like a server side tool for social media platform conversion tracking and remarketing .
one of the best tag management tools out there
What do you like best about the product?
I've been using Tealium for quite awhile in different capacities and it has still been a clear winner on several of the offerings, beating out other competitors with much bigger budgets and development teams. I think it is long overdue for a ui design change, but the functionality is still great, both in ease of use and integrating.
What do you dislike about the product?
Some of the UI is still quite old and could use a refresh. Save/publish times are very slow as well, which is the main reason for not giving a 10/10.
What problems is the product solving and how is that benefiting you?
As a consultant for many years, the standards defined by Tealium and how the system is implemented is significantly easier than other platforms to understand and use on a day-to-day.
Great platform supported by great Tag Manager
What do you like best about the product?
The differenciation between TES and TAS are the best. They cover most of the use cases for companies and have a good real-time actions.
What do you dislike about the product?
The worst thing is the dashboarding/reporting which is quite poor.
What problems is the product solving and how is that benefiting you?
most of the cdp problems, unify platforms and profiles.
Development needed, but potential
What do you like best about the product?
I like that both server-side tracking and a customer data platform are integrated with its own TMS system, which makes is easy to integrate with the current implementation.
Support answers quickly and our requests are heard by the team.
Support answers quickly and our requests are heard by the team.
What do you dislike about the product?
I use the tool almost daily and I've had a hard time getting used to the logic in AudienceStream. There are still a lot of features that would need to be added to make the tool seamless.
What problems is the product solving and how is that benefiting you?
We have been able to build a complex and robust Customer Data Platform within Tealium and integrate it with numerous 3rd party vendors.
Development are still needed, and "realtime stream" needs to be improved but we are aware of current developments from the product team.
Development are still needed, and "realtime stream" needs to be improved but we are aware of current developments from the product team.
Mixed Experience
What do you like best about the product?
Using IQ and CDP on a weekly basis.
The Data Collection, Standardisation and Transformation is well integrated in the products and relatively straightforward to implement. Working with concurrent users on IQ has been improved over the years.
The Data Collection, Standardisation and Transformation is well integrated in the products and relatively straightforward to implement. Working with concurrent users on IQ has been improved over the years.
What do you dislike about the product?
Integration with other tools and activation of users is possible, but there are often a lot of caveats / unexpected restrictions / rough edges that makes the usage of AudienceStream a subpar experience compared to Tealium IQ.
In theory a big numer of features are present, in practice some of them fall short for actual use cases.
Out of the box templates (IQ & Audiencestream) need more involvement from customer support/tealium consultants than you would hope for.
Better release management/the ability to work on multiple topics concurrently in AudienceStream is long overdue.
In theory a big numer of features are present, in practice some of them fall short for actual use cases.
Out of the box templates (IQ & Audiencestream) need more involvement from customer support/tealium consultants than you would hope for.
Better release management/the ability to work on multiple topics concurrently in AudienceStream is long overdue.
What problems is the product solving and how is that benefiting you?
Independent release cycles front-end vs digital marketing
Global deployment of marketing features
Creation of rich customer profiles and audiences
Activation of Visitors
Global deployment of marketing features
Creation of rich customer profiles and audiences
Activation of Visitors
Offers new opportunities, receives regular updates, still some steps to take
What do you like best about the product?
The opportunities to gather data from various sources easily, build up visitor profiles and activate them.
What do you dislike about the product?
It's often difficult to easily build up complex use-cases since it's heavily focused on business user-friendliness. Functions do offer more flexibility but have their own limitations.
Then with easy use-cases it's pretty straightforward.
Some connectors don't work well out-of-the-box, so there's still a need to optimize on that.
Then with easy use-cases it's pretty straightforward.
Some connectors don't work well out-of-the-box, so there's still a need to optimize on that.
What problems is the product solving and how is that benefiting you?
Gathering data from different sources and activation on a detailed customer profile.
Tealium Customer Data Hub is a game-changer
What do you like best about the product?
Ability to seamlessly collect, enrich, and activate customer data, driving personalized experiences across digital channels. The real-time capabilities and extensive integrations have significantly improved our campaigns' efficiency and effectiveness.
What do you dislike about the product?
Its learning curve, especially for users who are new to the platform or data management concepts.
What problems is the product solving and how is that benefiting you?
Tealium helps centralize data from various touchpoints and channels, making it easier to create a unified customer view.
CDP with great flexibility, integrations and reliability
What do you like best about the product?
The ease of use is the key. The way they make it so easy to create attributes and audiences and setup connectors is amazing. It requires really less of the time to get someone onboarded and changes are very easy to make. Implementation is extremely easy as well and the amount of connectors through with we can send the data to our partners, tools and even our own internal services is amazing.
What do you dislike about the product?
Often it's hard to test the changes as there is no staging environment on the server side.
What problems is the product solving and how is that benefiting you?
We are giving feedback to our partners so they can optimize, we also use this for affiliate payments.
Tealium Customer Data Hub has been our solution to profile anonymous users on our web presence
What do you like best about the product?
- Tealium CDH is easy to set up, implement and integrate.
- Access to the user properties while browsing is crucial to enrich the user experience for our website visitors and to integrate with other services running on pages
- Functions allow us to integrate with corporate services making CDH more robust for complex calculations, mappings and enrichment of user data
- Connectors to bring the data to our backend systems allow us to take snapshots of the user profiles to mine data and get analytic insights.
- Access to the user properties while browsing is crucial to enrich the user experience for our website visitors and to integrate with other services running on pages
- Functions allow us to integrate with corporate services making CDH more robust for complex calculations, mappings and enrichment of user data
- Connectors to bring the data to our backend systems allow us to take snapshots of the user profiles to mine data and get analytic insights.
What do you dislike about the product?
- Lack of more B2B capabilities to enable acount based marketing
- Lack of better capabilities to visualize user data within the platform
- Lack of better capabilities to visualize user data within the platform
What problems is the product solving and how is that benefiting you?
- Profiling of visitors with first party data and ability to stich data across platforms
- Create insights and propensity data based on user behaviors
- Enable in-page services to enrich user experience and personalization
- Create insights and propensity data based on user behaviors
- Enable in-page services to enrich user experience and personalization
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