Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.4
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
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25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities for billions of customer records.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles accessible across the organization for analysis and insights.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, enabling consistent data availability across the organization without requiring SQL, scripts, or manual uploads.
Customer Intelligence and Activation
Platform for leveraging unified customer data to enhance marketing effectiveness through audience segmentation, contact rate improvement, and personalized touchpoint activation.
AI-Powered Analytics Toolkit
Advanced machine learning capabilities for data modeling, decision support, revenue opportunity identification, and data quality validation for marketers, analysts, and data engineers.
Standard contract
No
No
No
Customer reviews
Deekshith Swamy
Orchestration has cut extract time in half and now streamlines multi‑environment pipelines
Reviewed on Jun 29, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Tealium Customer Data Hub at Epsilon was as an orchestration tool, where I created extracts and import jobs that were internally connected with SnapLogic pipelines.
When I compare Tealium Customer Data Hub with other orchestration or SnapLogic pipeline handling tools, I find it easy to deploy to the dev, QA, UAT, and production environments, set up, and use, thanks to the drag and drop option.
What is most valuable?
The best features Tealium Customer Data Hub offers include the promotion of pipelines from lower environments like dev to QA, the copy-paste option, and the scheduling with Cron expressions which I used to tweak the scheduling time.
The feature that made the biggest difference for my day-to-day work is the promotion between the environments from dev to QA, QA to UAT, and UAT to prod, which made my task of building different pipelines for different extracts or imports much easier.
Tealium Customer Data Hub has positively impacted my organization by significantly reducing the computational power and time spent on generating extracts compared to the legacy .NET script used previously.
After switching to Tealium Customer Data Hub and SnapLogic, profile extracts took more than two to three hours in the legacy extract, but now they only take about one hour, saving one to one and a half hours, which results in a 50% reduction in processing time.
What needs improvement?
In terms of improvement, I wish failure handling could be easier, where stopping the currently running job in Tealium Customer Data Hub would also cancel the internally triggered SnapLogic pipeline.
I gave it an eight because of the canceling part, the fire and forget issue, and the shared resources used by the SnapLogic pipelines, which could be improved to help the pipelines complete faster.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for more than 1.5 years.
What do I think about the stability of the solution?
I was not using any AI capabilities inside Tealium Customer Data Hub or SnapLogic.
No AI features were used, so I cannot comment on its accuracy and reliability of output.
What do I think about the scalability of the solution?
Tealium Customer Data Hub is deployed in a hybrid cloud setup, hosted in AWS , where I received a URL to access it as a developer.
What other advice do I have?
My advice for others looking into using Tealium Customer Data Hub or a similar orchestration tool is to choose one that offers detailed control over the scheduling and building parts, preferably in a code-based manner.
Tealium Customer Data Hub is a very good tool to use as a developer. I gave this product an overall rating of 8.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Rajasekhar V.
Effective in Providing a Centralized View of Customer Data to Help Personalize Interactions
Reviewed on Jun 15, 2026
Review provided by G2
What do you like best about the product?
It effectively unifies scattered customer data from apps, websites, and our business systems into a single profile which helps activate customer data across all channels and applications.
What do you dislike about the product?
I didn’t have any issues with it while using it so I can’t complain as it provides a simple way to unify customer data and create user journeys that can be easily understood.
What problems is the product solving and how is that benefiting you?
The platform has allowed us to create customer profiles from various data sources and the segmentation features help create audiences based on business needs leading to communication efficiency and revenue gains.
Florencia C.
Quickly Unifies Customer Data to Help Design Automated Workflows That Trigger Personalized Messaging
Reviewed on Jun 14, 2026
Review provided by G2
What do you like best about the product?
It provides a reliable platform for unifying, segmenting and activating customer profile data which enables personalization of communication with customers across multiple channels.
What do you dislike about the product?
There are no features of this platform that I dislike the functionality is really great and the service and support met all our customer data management requirements.
What problems is the product solving and how is that benefiting you?
The unified customer profiles helps personalize interactions with customers enabling more informed conversations that lead to faster deal qualification and better customer responsiveness.
Hannah B.
Robust for Unifying Customer Profiles and Activating Personalized Messaging Across Multiple Channels
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
The platform reliably brings data together from all the identified sources and effectively creates customer profiles which helps create targeted marketing campaigns and activate them across multiple channels to deliver meaningful customer engagement.
What do you dislike about the product?
There is not much to dislike with this platform it works well and I consider it the most robust compared to other customer data platforms that I have used.
What problems is the product solving and how is that benefiting you?
The ability to visualize and act on our customer data in real time streamlines our outreach and helps prioritize leads showing high engagement signals and ensures buyers are receiving timely and relevant experiences that strengthen brand loyalty.
Viviana B.
Seamless Customer Data Unification Makes Personalized Marketing and Audience Journey Tracking Easy
Reviewed on Jun 11, 2026
Review provided by G2
What do you like best about the product?
I like the ease of customer data unification that helps us personalize marketing campaigns and its powerful audience building functionality makes creating and managing targeted customer segments seamless and efficient.
What do you dislike about the product?
I have not had any negative experiences so far with this platform everything meets our expectations from its functionality to the reliable customer support.
What problems is the product solving and how is that benefiting you?
Creating unified customer profiles helps create highly specific audience segments based on behaviors which helps increase customer acquisition efficiency through relevant interactions.