Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.4
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Trust Center
Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Dimensions summary
This contract prices on usage units for the Client/Server Event+Audience Data Hub. You commit to an Annual Usage Limit (AUL) of usage units as part of your agreement. The base rate applies within that committed volume. If your usage runs past the AUL, overage units bill at 120% of your quoted rate per 1 million usage units. So the two dimensions work together: one covers your committed volume, and the other handles usage above it. Pricing scales with the volume of inbound events and audience data you send into the platform.
Top-of-mind questions for buyers
Usage units meter inbound events: the customer data you send into the platform. This includes events captured from web, mobile, server-side, API, and other sources. Pricing tracks the volume of these inbound events and audience data you route through the hub, not the number of users or connected destinations.
Usage within your committed Annual Usage Limit (AUL) bills at your quoted base rate. Once you pass the AUL, only the excess units bill as overage. Overage prices at 120% of your quoted rate per 1 million usage units. The base commitment volume is unaffected.
No. Pricing tracks inbound events only. You are not charged per integration, per connected destination, or per seat. Connecting a new destination among the platform's pre-built integrations does not add cost. Your bill scales with the volume of data you send in, not the number of endpoints you activate.
tealium.com
Helpful?
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
Top
25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources to create a unified customer view
Customer Data Collection
Collects first-party data from multiple sources and standardizes data collection across systems
Data Unification
Unifies user records and consolidates customer data from disparate sources into a single platform
Data Routing and Federation
Routes and federates customer data to AWS and hundreds of additional destinations in real-time
Data Quality Management
Cleans and validates data to ensure reliability and trustworthiness for downstream applications
Real-time Data Processing
Processes and delivers customer data in real-time to enable immediate personalization and decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities at enterprise scale.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles enabling seamless access and analysis across the organization.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, ensuring consistent data availability across the organization without requiring SQL, scripts, or manual CSV uploads.
Customer Intelligence and Activation
Audience activation platform that leverages unified customer data to enhance marketing effectiveness through improved contact rates and personalized touchpoint engagement.
AI-Powered Analytics Toolkit
Advanced AI and machine learning capabilities for data modeling, decision acceleration, revenue opportunity identification, and data trust validation for marketers, analysts, and data engineers.
Standard contract
No
No
No
Customer reviews
Amanpreet K.
Unified Customer View and Real-Time Data Activation, with a Cooperative Team
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
how they understood our requirements and helped us with a unified view of our data - overall the team is pretty cooperative. Their platform created a single customer view and activated real-time data across every stage of the traveler journey and replaced siloed communications with personalized experiences
What do you dislike about the product?
Platform has a bit of a learning curve that doesn't come easy to most team members. the pricing part was where we were stuck the most, since the project showed high data requirements.
What problems is the product solving and how is that benefiting you?
despite the lack of staging environment and limited reporting abilities, Tealium's product helped us in faster AI adoption and achieve 20% increase in incremental sales
Computer Software
Strong Identity Resolution, But Frustrating Lack of Native Messaging Execution
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
I like that merges anonymous and known touch points into a single profile. It also has built in compliance tools for regulations like GDPR and HIPAA.
What do you dislike about the product?
It doesn’t natively execute direct to consumer messaging. It requires integration with external execution tools like ESPs or ad platforms and that’s frustrating.
What problems is the product solving and how is that benefiting you?
I like that it puts all the information together for me and the company I work for. It has shortcomings but it does bring all the data together without me having to do the work.
Omar A.
Tealium Centralizes Customer Data with Powerful Real-Time Integrations
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
What I like most about Tealium is its ability to centralize customer data from multiple sources and make it easier to manage and activate across different marketing platforms. Its integration capabilities and real-time data processing can help marketing teams improve audience segmentation, track customer interactions, and make more informed decisions. I also appreciate how the platform supports more consistent data management and reduces the complexity of working with multiple marketing tools.
What do you dislike about the product?
One area where Tealium could improve is the learning curve, particularly for users who are new to customer data platforms. Some of the more advanced features and integrations can be complex to configure and may require additional technical knowledge. The platform could also benefit from a more intuitive interface, simplified setup processes, and clearer documentation. Improving these areas would make it easier for marketing teams to take full advantage of its capabilities without relying heavily on technical support.
What problems is the product solving and how is that benefiting you?
Tealium helps address the challenge of managing customer data across multiple marketing platforms and disconnected systems. By bringing data together in one centralized platform, it enables better customer segmentation, more consistent tracking, and improved visibility into customer interactions. This can help marketing teams make more informed decisions, reduce manual data management, and improve the efficiency of their campaigns. Its real-time data capabilities also support faster responses to customer behavior and more personalized marketing strategies.
Okanlawon I.
Seamless Audience Segmentation with Tealium
Reviewed on Oct 09, 2026
Review provided by G2
What do you like best about the product?
I like that Tealium provides a wide chain of services, which is quite impressive. Another strong point is how it makes customer relationships work seamlessly. I also found the setup to be seamless and easy to navigate.
What do you dislike about the product?
No issues at all
What problems is the product solving and how is that benefiting you?
Tealium solves audience segmentation challenges and makes customer relationships work seamlessly, with a wide chain of services.
Anonymous
Ease and Efficiency with a Smooth Learning Curve
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
I love how easy it is to get acquainted with Tealium's interface. It's not too complex but still comprehensive, making it easier for me to learn and teach others about the software. The ease of navigation enhances my workflow efficiency. I particularly enjoy the chats and conversations panel's accessibility from the homepage and the ability to see all opened and sorted tickets easily. The side panel centralizes everything I need for easy navigation, helping me quickly refer to the knowledge base or respond to customer queries. This setup provides quickness and satisfaction in my workflow.
What do you dislike about the product?
Nothing.
What problems is the product solving and how is that benefiting you?
I use Tealium to collect, unify, and activate customer data efficiently, enhancing customer support and experience. Its user-friendly interface speeds up my workflow, making my tasks easier and quicker, which boosts my productivity.