Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.3
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Deployed on AWS
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
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10
In Data Warehouses, Streaming solutions
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In CRM, ELT/ETL, Data Integration
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In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities for billions of customer records.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles accessible across the organization for analysis and insights.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, enabling consistent data availability across the organization without requiring SQL, scripts, or manual uploads.
Customer Intelligence and Activation
Platform for leveraging unified customer data to enhance marketing effectiveness through audience segmentation, contact rate improvement, and personalized touchpoint activation.
AI-Powered Analytics Toolkit
Advanced machine learning capabilities for data modeling, decision support, revenue opportunity identification, and data quality validation for marketers, analysts, and data engineers.
Standard contract
No
No
No
Customer reviews
Spenser R.
Powerful Data Unification for Real-Time Personalization Across Channels
Reviewed on Feb 04, 2026
Review provided by G2
What do you like best about the product?
Centralizes customer data across all touchpoints, enabling real-time personalization and seamless integration with our existing marketing stack.
Powerful data unification and easy integration. Helps us create unified customer profiles and activate insights across channels effortlessly.
Powerful data unification and easy integration. Helps us create unified customer profiles and activate insights across channels effortlessly.
What do you dislike about the product?
Steep learning curve for new users. Implementation can be complex and time-consuming without dedicated technical resources on the team.
Initial setup requires significant technical expertise. Documentation could be more beginner-friendly for non-technical marketers.
Initial setup requires significant technical expertise. Documentation could be more beginner-friendly for non-technical marketers.
What problems is the product solving and how is that benefiting you?
Eliminates data silos by unifying customer information across platforms, enabling personalized marketing campaigns and better ROI tracking.
Consolidates fragmented customer data into single profiles, allowing us to deliver consistent, targeted experiences across all touchpoints.
Consolidates fragmented customer data into single profiles, allowing us to deliver consistent, targeted experiences across all touchpoints.
Staffing and Recruiting
Tealium Unifies Customer Data for Fast, Flexible Activation
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
What I like most is how Tealium centralizes customer data across sources and makes it immediately actionable. It gives us a clean, unified view of customer behavior while still allowing flexibility in how data is activated across marketing, analytics, and downstream tools. The governance and data-layer approach also stands out—it helps maintain data quality and consistency without slowing teams down, which is critical as data volume and use cases scale.
What do you dislike about the product?
The biggest challenge is the learning curve and overall complexity, especially for new users or non-technical teams. Some workflows and configurations require deeper technical knowledge than expected, which can slow adoption and make quick changes harder without specialized support. Additionally, troubleshooting and debugging data flows isn’t always intuitive, and certain updates or changes can feel heavier than they need to be for day-to-day use.
What problems is the product solving and how is that benefiting you?
Tealium helps solve the issue of customer data living in too many disconnected systems with different definitions and levels of accuracy. By centralizing and governing that data in one place, it creates a consistent and trustworthy foundation that teams can actually use. This has reduced data discrepancies, improved visibility into customer behavior, and made it easier to activate data across marketing, analytics, and other tools. The end result is faster execution, fewer manual workarounds, and more confidence in the data being used to make decisions.
Mohit C.
Tealium Customer Data Hub: Unlocking Real-Time Customer Insights
Reviewed on Jan 09, 2026
Review provided by G2
What do you like best about the product?
1. Flexibility & Integration
With its vendor-agnostic architecture and the robust Tealium iQ Tag Management, Tealium makes it easy to integrate with a vast ecosystem of tools without heavy engineering dependency. The breadth of pre-built connectors accelerates deployment and reduces technical friction.
2. Real-Time Activation
The ability to activate customer segments in real time — whether for personalization, advertising, email, or analytics — is a standout. It ensures marketing and product teams can respond dynamically to user behavior as it happens.
With its vendor-agnostic architecture and the robust Tealium iQ Tag Management, Tealium makes it easy to integrate with a vast ecosystem of tools without heavy engineering dependency. The breadth of pre-built connectors accelerates deployment and reduces technical friction.
2. Real-Time Activation
The ability to activate customer segments in real time — whether for personalization, advertising, email, or analytics — is a standout. It ensures marketing and product teams can respond dynamically to user behavior as it happens.
What do you dislike about the product?
1. User Interface & Usability Challenges
While powerful, some parts of the UI can feel less modern or unintuitive, particularly for non-technical marketers. Tasks like building complex enrichments, viewing unified profiles, or navigating menus can be slower or require training
2. User Interface & Usability Challenges
Tasks like building complex enrichments, viewing unified profiles, or navigating menus can be slower or require training
While powerful, some parts of the UI can feel less modern or unintuitive, particularly for non-technical marketers. Tasks like building complex enrichments, viewing unified profiles, or navigating menus can be slower or require training
2. User Interface & Usability Challenges
Tasks like building complex enrichments, viewing unified profiles, or navigating menus can be slower or require training
What problems is the product solving and how is that benefiting you?
Problem: Inconsistent or Delayed Data for Personalization
Legacy setups often mean data is delayed, inconsistent, or unusable for personalization.
How Tealium Solves It:
Real-time event streaming and audience scoring allow immediate triggers and personalization based on up-to-the-second behavior.
Benefit:
This leads to better customer experiences, higher engagement, and improved conversion because personalization is based on now, not yesterday.
Legacy setups often mean data is delayed, inconsistent, or unusable for personalization.
How Tealium Solves It:
Real-time event streaming and audience scoring allow immediate triggers and personalization based on up-to-the-second behavior.
Benefit:
This leads to better customer experiences, higher engagement, and improved conversion because personalization is based on now, not yesterday.
khizar a.
Gives our sales team a clean, full picture of the customer
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
For sales, the visitor stitching is huge—we can finally tell if a lead in Salesforce is the same person who was checking out the pricing page on their phone yesterday. It gives the team actual context on what a prospect is interested in before they pick up the phone.
What do you dislike about the product?
It’s a powerful tool, but the interface isn't super intuitive at first. You can’t just log in and figure it out in five minutes; it takes some serious training to understand how all the different pieces.
What problems is the product solving and how is that benefiting you?
It solved the bottleneck with our IT team. We used to wait weeks just to add a simple tracking tag. Now, we can connect new tools ourselves without needing a developer. It lets us launch campaigns way faster since we aren't waiting around for code updates.
Alejandro M.
Automate your customer workflow and insight
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
Tealium has an incredible capacity, sorting and arranging relevant and valuable customer inputs, which can aid in the knowledge of your most precious asset. The information collected, can be shared in an easy flowing way, that can add value to the team, and its objectives. It automates what had to be done before, when trying to gain customer knowledge. Customer support could be better, but they at least have the patience to attend the user's questions.
What do you dislike about the product?
The learning curve is steep, and this can result in resistance during its implementation. Because this is not a widely implemented software solution where I work, ikt can be hard to find people who comfortably start using Tealium since day/week 1. This can also impact on the integration of Tealium throughout the company, particularly amongst older collaborators, who are less fluent in new technologies. The frequency of use can be hindered due to the fact that this software can lead to users making mistakes, leading to frequent re-logins needed/occurring.
What problems is the product solving and how is that benefiting you?
Today, there is a plethora of data sources, which makes following leads, information, and updates, amongst others, VERY difficult and time consuming. Siloing is also an issue, that can compromise the value proposition of data collected, making, sometimes, the enormous job of getting to know the intricacies of your customers. Through Tealium, we can unify the view of our customers into one continuous horizon, with little to no losses, and most importantly, while being accurate in the collection of valuable, marketable information. Workflows are automated, and "data cleaning" is also simplified. All this results in having up to date, reliable and verifiable information, the latter being one of the most important requirements, when using the data to recah out to your/our customers.