Sold by: TealiumÂ
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Delivery method
Deployed on AWS
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Features and programs
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
Top
25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Integration
Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
Machine Learning Capabilities
Includes customer data platform with integrated machine learning for advanced data processing
Multi-Source Data Connectivity
Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
Customer Data Unification
Builds a single, comprehensive customer view ready for activation across multiple use cases
Real-Time Data Processing
Enables real-time data delivery and processing of comprehensive customer data
Data Collection
Collects, cleans, and federates first-party data across multiple sources and systems
Data Unification
Standardizes data collection and unifies user records for comprehensive customer profiles
Real-time Data Processing
Enables real-time data routing and decision-making capabilities across integrated platforms
Data Integration
Supports integration with hundreds of additional data sources and systems
Customer Data Management
Provides toolkit for comprehensive customer data management and profile standardization
Identity Resolution
Patented machine learning algorithms for unifying customer profiles across multiple data sources with high accuracy
Data Unification
Enterprise-grade platform for consolidating fragmented first-party data into comprehensive customer profiles
AI-Powered Analytics
Advanced AI and machine learning toolkit for accelerating data modeling and generating actionable customer insights
Data Workflow Automation
Automated data transformation and monitoring capabilities enabling seamless customer data operations without manual interventions
Customer Intelligence Platform
Integrated system for generating unified customer views and enabling real-time data activation across organizational ecosystems
Standard contract
No
No
No
Customer reviews
0 ratings
0 AWS reviews
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398 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Winnie M.
Reliable and Scalable, but Complex Setup
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
I appreciate Tealium Customer Data Hub for its ability to collect, unify, and manage customer data from multiple sources in real time, making data standardization and audience segmentation more accurate and efficient. The platform's ability to activate data across various marketing and analytical platforms is invaluable, enabling seamless integration and use of insights. I particularly enjoy the product's flexibility and scalability, which ensure it grows with our needs while maintaining performance and reliability. Its real-time data activation capability is a standout feature that greatly enhances the effectiveness of our marketing and analytical tools. I find Tealium Customer Data Hub to be a reliable solution for managing and activating customer data, evidenced by my high likelihood of recommending it to others due to its dependability and scalability.
What do you dislike about the product?
The initial setup and configuration of Tealium Customer Data Hub is a bit complex, especially for new teams to customer data platforms (CDPs).
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to collect and unify customer data in real-time, creating a single customer view. It reduces data silos, improves accuracy, and allows real-time activation of data across marketing platforms, enhancing our marketing strategies.
pelz a.
Effortless Data Management, Slightly Steep Setup
Reviewed on Nov 13, 2025
Review provided by G2
What do you like best about the product?
I use Tealium Customer Data Hub for better personalization and campaign targeting, which significantly enhances my marketing efforts by ensuring the right content reaches the right audience. I love how it helps me organize data from multiple sources in real-time, allowing for seamless data management and integration. Its easy integration with other platforms ensures data accuracy and gives me greater control over customer privacy, which is crucial in maintaining trust and compliance. This seamless integration not only facilitates efficient workflows but also provides me with the confidence that my data handling is both accurate and secure.
What do you dislike about the product?
I sometimes find the setup process of Tealium Customer Data Hub to be rather complicated for beginners.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub for better personalization and campaign targeting through real-time data organization from multiple sources. It ensures data accuracy and better control over customer privacy while being easy to integrate with other platforms.
Mohamed Abbas E.
Real-Time Data Powerhouse with Robust Governance
Reviewed on Nov 10, 2025
Review provided by G2
What do you like best about the product?
Real time data collection and activation, strong data governance and Privacy. Extensive integrations, it’s support more than 1000 pre-built integrations
What do you dislike about the product?
Complex setup and learning curve, ealium is highly flexible, but that also makes it complex to configure at first.
Setting up data layers, connectors, and rules requires technical skill — often needing developers or trained specialists.
Non-technical marketing teams can find the interface and logic (like enrichments or event streams) overwhelming
Setting up data layers, connectors, and rules requires technical skill — often needing developers or trained specialists.
Non-technical marketing teams can find the interface and logic (like enrichments or event streams) overwhelming
What problems is the product solving and how is that benefiting you?
Fragmented customer data across platforms
Before Tealium, customer information was scattered between analytics, CRM, and marketing tools.
Tealium unifies all those data sources into a single, real-time customer profile, giving a consistent view of each user across channels.
Before Tealium, customer information was scattered between analytics, CRM, and marketing tools.
Tealium unifies all those data sources into a single, real-time customer profile, giving a consistent view of each user across channels.
Stergos K.
Centralized Data Hub with Impressive Flexibility
Reviewed on Nov 10, 2025
Review provided by G2
What do you like best about the product?
I love how Tealium Customer Data Hub has become the backbone of our customer data infrastructure over the past two years, centralizing data that was previously scattered across different systems. I appreciate the seamless integration with other tools in our marketing and analytics ecosystem, which has been invaluable. The data layer management and real-time event stream capabilities are incredibly powerful, providing a centralized and consistent structure for all our customer and event data across web, mobile, and connected systems. Although the initial setup wasn't plug and play, it has been well worth the effort due to the platform's flexibility and scalability. This has allowed us to make changes quickly and confidently as our data needs evolve.
What do you dislike about the product?
I find the user interface (UI) of Tealium Customer Data Hub in need of modernization. Although the platform's functionality is excellent, certain workflows, like setting up complex enrichments or building new event specifications, are not as intuitive as they could be. I believe introducing a visual workflow builder, such as a drag-and-drop canvas for constructing event streams, enrichments, and data flows, would make the setup process much more intuitive.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to centralize scattered customer service data, providing a consistent structure across systems. It seamlessly integrates with marketing and analytics tools, aided by powerful data layer management and real-time event stream capabilities.
Malebo T.
Powerful Data Hub with Room for Improvement
Reviewed on Nov 07, 2025
Review provided by G2
What do you like best about the product?
I love the real-time customer data integration that Tealium Customer Data Hub offers, as it seamlessly combines data from various sources like websites, apps, and servers into a singular customer view. This unification allows for real-time segmentation and personalized interactions across multiple channels, which is incredibly beneficial for marketing teams that rely on up-to-date insights. Another aspect I appreciate is the extensive integration ecosystem offered by Tealium Customer Data Hub, which includes over 1,300 prebuilt integrations with platforms such as CRM, analytical tools, advertising networks, and flexible APIs. This vast array of integrations simplifies the process of connecting different tools and enhances the platform's overall utility and performance.
What do you dislike about the product?
I don't like the Tealium Customer Data Hub's steep learning curve and high cost. There are performance issues, especially when scaling up, with some users reporting lag and slow performance during high volumes of data processing. Real-time processes can be affected when handling large datasets. Additionally, customer support can be slow to respond during critical issues, leading to delays in ticket resolution and a lack of proactive assistance. Another downside is the limited customization in reporting features and change management.
What problems is the product solving and how is that benefiting you?
I find Tealium Customer Data Hub excels in real-time customer data management, integrating data from various sources for segmentation and compliance management, benefiting marketing teams with up-to-date insights and extensive tool integrations.