Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.3
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
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25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities for billions of customer records.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles accessible across the organization for analysis and insights.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, enabling consistent data availability across the organization without requiring SQL, scripts, or manual uploads.
Customer Intelligence and Activation
Platform for leveraging unified customer data to enhance marketing effectiveness through audience segmentation, contact rate improvement, and personalized touchpoint activation.
AI-Powered Analytics Toolkit
Advanced machine learning capabilities for data modeling, decision support, revenue opportunity identification, and data quality validation for marketers, analysts, and data engineers.
Standard contract
No
No
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Customer reviews
mahmood m.
The strongest tool for unifying customer data, but it requires a lot of patience!
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
What distinguishes the Tealium Customer Data Hub for me is the AudienceStream feature, which enabled us to build 360-degree profiles of our customers in a way we never imagined before. I love how we can send personalized messages or target customers with ads instantly when they take certain actions. Also, the Tealium iQ feature has greatly facilitated our work, as instead of waiting for the programming team to add new tracking code, the marketing team can do it easily and quickly with the click of a button. The speed of execution and independence in managing codes are among the most prominent benefits achieved thanks to this feature.
What do you dislike about the product?
The platform is not easy for beginners as the user interface is complex and contains multiple technical options, making the learning curve steep at the beginning. We needed several weeks of training to understand how to use the platform correctly. The high cost makes it a significant investment that requires a clear data strategy. The technical documents are sometimes complex and difficult to understand for non-programmers. The preview and testing speed is sometimes slow, and I wish there was a more responsive preview tool. The cost of some advanced add-ons is high, making it difficult for medium-sized companies to fully benefit from the platform.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub solves the gap between site data and sales by unifying the data and helping to reduce advertising spend and improve customer experience. Using AudienceStream, we built 360-degree profiles for our customers, and Tealium iQ provided the marketing team with the ability to implement tag changes quickly and easily.
BobbyJames
Real-time customer data has improved personalization and supports better marketing decisions
Reviewed on Mar 05, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Tealium Customer Data Hub has been to support our marketing and e-commerce efforts using Tealium Customer Data Hub , iQ, Event Stream , and Audience Stream . We have had good success in building audience profiles and feeding these to our media and email channels. Event Stream has also been excellent in providing us more visibility into online conversations. Tealium team is very innovative and great to work with.
A specific example of how I have used Tealium Customer Data Hub for marketing or e-commerce is that the key is real-time capabilities. It is well-suited for data collection and real-time channel activation.
What is most valuable?
The best features Tealium Customer Data Hub offers include managing customer experiences and saving money by connecting and advertising to those audiences. Some use cases include audience categorization, look-alike audiences, paid media, and segmentation.
Out of the features of audience categorization, look-alike audiences, paid media, and segmentation, I find real-time data, data integration, and connectors most valuable in my day-to-day work.
Real-time data with Tealium Customer Data Hub enables us to handle the customer's data in a more secure manner.
Tealium Customer Data Hub has positively impacted my organization by resulting in higher revenue on e-commerce due to retargeting since we started using this tool.
I have metrics about the increase in e-commerce revenue or retargeting success since using Tealium Customer Data Hub, as it has been very positive because it has helped us with setting up new clients via TIQ. It has helped us prove better return on investments for our clients with Event Stream.
What needs improvement?
I believe Tealium Customer Data Hub could be improved by providing a collaborative environment that allows users to work in the same profile simultaneously.
The encryption in Tealium Customer Data Hub should be more robust, and data transfers and open-ended integrations should be seamless.
What would make it a ten out of ten for me is that it should have an easier-to-use user interface.
The process of exporting data out of Tealium Customer Data Hub should be improved as a needed enhancement that I have not mentioned previously.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for the past four years and a few months.
What do I think about the stability of the solution?
According to my experience, Tealium Customer Data Hub is very stable as I have not had any downtime or lagging with it.
What do I think about the scalability of the solution?
Tealium Customer Data Hub is highly scalable because it handles my organization's growth effectively and can be used by any size of organization across any industry.
How are customer service and support?
The customer support for Tealium Customer Data Hub is excellent because the support team is very innovative and responsive.
I would rate the customer support for Tealium Customer Data Hub a nine out of ten because they always try to find the solution for every problem that we have.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Prior to using Tealium Customer Data Hub, we were using Adobe Analytics .
I switched from Adobe Analytics to Tealium Customer Data Hub because it is best-in-class, specialized, and allows for nimble MarTech maturity.
What was our ROI?
I have seen a return on investment with Tealium Customer Data Hub as we accomplished all business objectives within a short period of time, especially when it comes to our marketing department, including seamless implementation of analytics and pixels.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing for Tealium Customer Data Hub is that the cost is very cost-effective and affordable.
Which other solutions did I evaluate?
Before choosing Tealium Customer Data Hub, I evaluated other options including ObservePoint.
What other advice do I have?
My advice to others looking into using Tealium Customer Data Hub is that it is tremendously helpful in enabling complex personalization use cases across various industries. Tealium Customer Data Hub is also very cost-effective and easy to use. We have seen clients benefit significantly from centralizing, storing, cleansing, and ultimately activating first, second, and third-party data within Tealium Customer Data Hub. This is particularly useful when a customer has use cases that require access to and manipulation of data from three or more sources, so it is a highly recommendable tool.
I appreciate the reception amongst the marketing teams and the uplift provided through the personalization use cases that have been tremendously positive. I would give this product an overall rating of eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Abdulhamid Y.
Seamless Customer Insights, Needs a Gentle Learning Curve
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
I like Tealium Customer Data Hub for its audience segmentation and integration with marketing tools. It enables us to target customers based on actual behavior rather than expectations. The setup process is straightforward, which is a big plus for me.
What do you dislike about the product?
I don't like the learning curve for sure. A more structured and step-by-step onboarding will be great.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub for a centralized view of customers, making personalization and A/B testing easier. It helps us target customers based on actual behavior with better audience segmentation and marketing tool integration.
Gertrude Maisha
Centralized data has unified profiles and now drives more accurate targeting and reporting
Reviewed on Feb 28, 2026
Review from a verified AWS customer
What is our primary use case?
I have been using Tealium Customer Data Hub mainly to unify and activate client data across CRM , billing, and marketing systems, as it is a very comprehensive solution. We also use it to manage server-side and client-side pixels for over a thousand domains, and we have also started using event stream to capture more data on the server-side.
Tealium Customer Data Hub can be used with little non-coding experience, making it very user-friendly for any type of user. The connectors function consistently straight out of the box. Tealium's support system is very fast to react and offers insightful analysis.
What is most valuable?
The great audience-building property makes Tealium Customer Data Hub ideal for real-time marketing initiatives. It also helps us to interact with our internal tracking system and our analytics suppliers.
Tealium iQ makes tag management super easy, especially across multiple sites, and in my experience, it is one of the best features Tealium Customer Data Hub offers. I love how it stitches data from different sources in real time, making segmentation much more accurate. The built-in consent management platform helps a lot with staying compliant and managing user preferences centrally.
All of these features are very great because they mainly help to unify and activate client data across CRM , billing, and marketing systems, specifically tag management, real-time data stitching, and the consent management platform.
Our personalization and targeting have improved significantly with cleaner data, showing the positive impact of Tealium Customer Data Hub. Finance and business development now get better reporting from unified client profiles. Having one place to manage tags and privacy preferences has saved us both time and trouble.
What needs improvement?
The setup of Tealium Customer Data Hub is somewhat complex. Pop-up windows get in the way when I am trying to collaborate with others, creating some frustration.
It takes a long time to save and publish on the site, which can be very annoying in my experience with Tealium Customer Data Hub.
Time-based logic for Tealium Customer Data Hub is an improvement I think it needs, just to enhance that functionality.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for the past six years and several months.
What was our ROI?
Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of leads that we are generating by targeting key user groups. We have also been able to do this through audience suppression and look-alike audience targeting of these key user groups. It has increased our marketing strategies and has unified our customer data all in one place. It has also increased our meta ROAS leveraging Tealium audience by fifty percent. We see a twenty-five percent increase in ROAS when CAPI was implemented.
What other advice do I have?
So far, my experience with Tealium Customer Data Hub has been very good. This tool has been really helpful, as it has helped to unify data.
According to my experience, Tealium Customer Data Hub is a great tool. I would rate it a nine out of ten because it integrates data of customers across multiple platforms, making it best for marketing strategy purposes. However, sometimes its cost acts as a barrier to access. My overall review rating for Tealium Customer Data Hub is nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Manvendra S.
Empowers Data Activation, Needs UI Improvement
Reviewed on Feb 27, 2026
Review provided by G2
What do you like best about the product?
I like that Tealium Customer Data Hub enables real-time segmentation and data activation. It helps us build a unified customer view and activate data faster across other tools. I'm also able to make personalization and user customer measurement, which is really valuable.
What do you dislike about the product?
The UI and UX of Tealium Customer Data Hub are a bit unintuitive, and the time to value can be slower compared to similar CDP solutions.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to build a unified customer view, activate data faster, and maintain better data governance. It enables real-time segmentation and data activation, allowing for personalization and customer measurement.