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Tealium UDH is Integral to Gap Inc Data Collection & Governance
What do you like best about the product?
We now use all products in the Tealium Universal Data Hub. It's incredibly powerful to manage data collection and syndication from our web properties in one central tech solution. With Tealium, we have standardized the data layer across all Gap Inc brands, centralized tag management with iQ, enabled robust on-site personalization and external marketing with AudienceStream, reached global compliance goals with Consent Manager, streamed data to our internal Data Warehouse in real-time with EventStream, and much more. What I appreciate even more than the seamless integration between each product of the UDH, is the industry expertise that comes with your Tealium account team. Not all vendor support teams are willing to go above and beyond to help customers succeed. Tealium has been willing and able since day one.
What do you dislike about the product?
Tealium is not always a multi-user friendly interface, though they have made strides to change that. With a company as large as Gap Inc, with multiple brands under one umbrella, we have multiple user groups within the tools. It's been difficult to manage change promotion and collaboration across multiple parallel users effectively.
What problems is the product solving and how is that benefiting you?
Thus far, we have focused many of our AS use cases on on-site content personalization via AS & Optimizely connectors. This fiscal year, we are also focused on migrating much of our email marketing segmentation strategy to AudienceStream.
Audience Stream is an AMAZING CDP, but it takes work
What do you like best about the product?
I love that I can do pretty much anything with AudienceStream. It's a very flexible tool that can bend to meet pretty much any use case using web data.
What do you dislike about the product?
AudienceStream can be difficult to use. It is def. more a data developer toolset than a marketer toolset, but a techy marketer could get the job done.
What problems is the product solving and how is that benefiting you?
Our first use case for Audience Stream was to trigger a real time Abandon Cart email. It was a simple use that showed the power and flexability of the tool. From there we have been able to create a dozen or so programs around the data that feed into pretty much all of our marketing channels and tools. We could not get anywhere close to where we are without AudienceStream.
Recommendations to others considering the product:
The truth is, any CDP you choose will not be a silver bullet. It takes a lot of planning, coordination and communication to implement any CDP across any organization. If you go full stack on Tealium (Tag Management, Audience Stream, EventStream), it makes it easier to manage the data going in and the data coming out, but it's ganna take work.
Almost anything is possible
What do you like best about the product?
AudienceStream allows for consistent segmentation across various proprietary platforms and, unlike most DMPs, persists 3rd party IDs and can accept PI. With AudienceStream, we are able to trigger tags based on cumulative user behavior in addition to standard event tracking.
What do you dislike about the product?
AudienceSteam is an advanced platform and might not be suitable for all organizations. If a website/brand lacks user authentication or online KPIs, the value will be harder to quantify.
What problems is the product solving and how is that benefiting you?
Our business problem was audiences were silod and we did not have a single view of the customer. We were able to minimize media waste and integrate data across multiple different adtech and martech platforms.
Recommendations to others considering the product:
A robust data layer is critical to success. Make sure that you have a great understanding of you site and implement for the future.
AudienceStream - Vendor Agnostic CDP
What do you like best about the product?
The number of connectors and uniformity of our own datasets, which can be leveraged across our various vendors we use. The customization and flexibility of the CDP allows us to use it for multiple use cases including pushing visitor data to the client browser side, and enhancing profiles for re-targeting.
What do you dislike about the product?
The organization of badges and grouping can be confusing as you start to scale your use cases and audiences.
What problems is the product solving and how is that benefiting you?
To build our own segments based on our own data, transport the data based on our requirements, and also using a combination of TiQ + AS to modify/enhance our data points. The speed in which we can stand up an audience and apply it to a specific use case is fairly quick. Their validation tool, trace is easy to use and fairly detailed.
An awesome insight into Audience Analytics
What do you like best about the product?
The intuitive dashboard which displays all the relevant information pertaining to your particular market.
What do you dislike about the product?
There are almost TOO many options. While information is great some of the information needs to be sorted effectively so that more time isn't wasted choosing options and filters.
What problems is the product solving and how is that benefiting you?
Finding common trends between consumer profiles in order to effectively market toward them better and understanding why they were purchasing the items that they were.
Recommendations to others considering the product:
Tealium is a great software if you're wanting to step into the realm of mass data analytics and the ability to visualize trends.
Great TMS
What do you like best about the product?
a strong TMS solution that offers clients a high level of GDPR compliance. Strong platform that can be used to connect disparate date sets. Have thousand's of external integrations to maximise the functionality and accessibility to data.
What do you dislike about the product?
not much to dislike about the system. Deployment could be made easier but they have tech support to guide through any significant issues
What problems is the product solving and how is that benefiting you?
multiple website and data platform tag management.
GDPR compliance.
data management
GDPR compliance.
data management
Recommendations to others considering the product:
Worth a conversation especially if you're exploring a DMP or need a new TMS
Tealium
What do you like best about the product?
Great tracking and management if you have a lot of tags
What do you dislike about the product?
It can be complicated to set up if you need customization
What problems is the product solving and how is that benefiting you?
More tag management and help with analytics
Manage your marketing tags
What do you like best about the product?
Tealium is great at managing all of your marketing tags in one platform that provides a lot of flexibility on how and where your tags deploy.
What do you dislike about the product?
Due to the way the code lives inside various tags, templates, extensions, it can be difficult to find where the code you are looking for lives when searching the platform.
What problems is the product solving and how is that benefiting you?
Business problem is maintaining marketing tags for 20 different businesses with 1000s of pages that require only specific tags. Tealium allows us to control what tags fire and when using the load rules, this drastically simplifies this process for us.
Recommendations to others considering the product:
While there are a number or Tag Management platforms you can use, including options that are much cheaper, Tealium is really one of the best tools in the industry. With a few planned feature changes and tweaks this will be the industry standard.
One of the most powerful tools in market
What do you like best about the product?
Many to speak of, Tealium is like the swiss army knife of website tools. It is massively scalable yet easy enough to implement.
What do you dislike about the product?
Tealium is sometimes too powerful, governance and care must be taken by all its users
What problems is the product solving and how is that benefiting you?
Tag management, Data enrichment, Website modifications
Recommendations to others considering the product:
If you are looking for enterprise level solution which is well supported, give tealium a call
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