easy platform to use, especially if you have multiple platforms
What do you like best about the product?
i oversee 20+ companies with 3+ social media platforms, so this makes it easy to post
What do you dislike about the product?
i wish it were easier to edit posts that have been posted in hootsuite, versus going to the native site
What problems is the product solving and how is that benefiting you?
being able to post with ease on one platform, versus logging into various platform to post - keeps it organized
Powerful and simple tool for content administration and social media management
What do you like best about the product?
I like that it provides the ability to edit copy for different channels. I love how easily you can reschedule posts and republish old posts. It also allows the use of AI to help generate content. I like that it provides training videos that are easy to understand, allowing for easier learning.
What do you dislike about the product?
The price can be high. There is a limit on the number of accounts that can be connected on the free platform. Sometimes it doesn't show posts in specific sections, such as mentions. We had some issues with scheduled posts not sending.
What problems is the product solving and how is that benefiting you?
This tool helps increase our efficiency by allowing us to schedule many posts at once. It allows us to schedule ahead and not have to worry about posting daily. It also allows you to duplicate posts to reuse them week after week. It allows us to track your analytics and see what's working.
Good customization and social media management with helpful AI capabilities
What is our primary use case?
We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on one integrated interface.
The best feature of the product is that you can create one post, and it can be released on all platforms, with customization as per the platform (such as hashtags, mentions, etc.).
Our social team uses the product actively to manage all our social media, and they find the product really useful.
How has it helped my organization?
It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite.
We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals.
What is most valuable?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts. It takes the manual research away from suggesting the topics. It also will create the complete post for you, which you can customize and tweak as per your preferences.
It makes it easy to manage everything in one interface. Social platforms keep changing, however, with HootSuite, you can be assured of one interface to manage it all. We find these features very valuable.
What needs improvement?
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also are limited to enterprise versions. With normal accounts, you can just boost, however, for social campaigns, you need an enterprise account. The cost also depends upon the number of users and the social platforms. The company should reduce the pricing to make it easier for companies to deploy to larger social teams. It will also motivate small and medium enterprises to be their customers.
For how long have I used the solution?
I've used the solution for two years.
All in one
What do you like best about the product?
The calendar view with all of my accounts & planned posts.
What do you dislike about the product?
I didn't like how you couldn't automatically post from an instagram profile to a facebook group. There was no way to connect the two.
What problems is the product solving and how is that benefiting you?
The time consuming back & forth between social media platforms & accounts.
I love using Hootsuite, it makes social media posting effortless..
What do you like best about the product?
the suggested posting ideas and help, grammatical help
What do you dislike about the product?
not really anything that i have found at this point
What problems is the product solving and how is that benefiting you?
Ideas for posting material
New user great results!
What do you like best about the product?
I like the ability to schedule posts in advance. I have also appreciated being able to see all of my posts coming up and also the new feature that will help us generate content!
What do you dislike about the product?
I wish I had more time to dig deeper into the features offered by Hootsuite. I use it for small projects but would like to learn more about the other features offered!
What problems is the product solving and how is that benefiting you?
I like being able to see all of my social media platforms in one area and also being able to schedule posts!
small charity -big noise
What do you like best about the product?
The interface is reasurringly consistent and easy to get to know. Love the choice - but not too many choices!- of views. Beng able to see each post, to each platform on a visual timeline easily wihtin my laptop screen really helps all those unconscious judegments -"are there too many posts today? or 'hmm Ive used that picture too many times'. Our tiny tiny team running an important heritage visitor site doesnt have the time, nor inclination, to delve deep into analytics and long term insights, but Hootsuite enables you to find out just enough of how your doing, without 'over techinicalising ' it. Boosting posts is also sooooooo much easier than on 'other' platforms and the 'boost all posts' is absolutely ideal for our level of operation. Just waiting for Threads to be added now ..
What do you dislike about the product?
Not a lot to dislike. Grammarly really annoys me and would like to turn it off permanantly - but havent had time to see if its possible. the AI option was fun to try- but not enough to pay for it yet
Wish the planner had a quicker way of creating placeholder posts
All the other irritations come from the orginating platforms changing their processes- but Hootsuite always communicates that really well.
What problems is the product solving and how is that benefiting you?
Our heritage charity is dependent on building visitors and users via, literally hundreds of, events and activities. Marketing and social media is only one part of our 'team's roles, so having an easy to learn, reliable and visually helpful tool like Hootsuite enables us to make our tiny voice make a really big noise .
simple and sweet.
What do you like best about the product?
very convinient and easy to use
awesome
What do you dislike about the product?
slow response on the browser sometimes but overall is ok
What problems is the product solving and how is that benefiting you?
the question of some inquiries that information provided is very helpful and easy to understand
Works great to share on social media
What do you like best about the product?
It is easy to share products on social media
What do you dislike about the product?
Not being able to share directly to my vip group.
What problems is the product solving and how is that benefiting you?
Scheduling post to my social media made easy, direct publishing to Instagram. And great customer training.
New Upgrades to Hootsuite are Awesome!
What do you like best about the product?
Hootsuite is an all in one resource to plan, review, post on all of our social media plaftforms.
What do you dislike about the product?
Something that would be cool to implement is allowing collab features on certain platforms (ex: Instagram)
What problems is the product solving and how is that benefiting you?
I am able to plan and post content efficiently throught Hootsuite.
