Overview

Product video
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
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All fees are non-cancellable and non-refundable except as required by law.
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Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Consistent scheduling has amplified our global branding and simplified weekly content sharing
What is our primary use case?
My main use case for HootSuite is sharing and distributing materials curated by the Wärtsilä marketing team.
A specific example of how I use HootSuite is that the marketing team curates posts and I share them, such as milestones, anniversaries, and recent success stories.
We are a team of hundreds of people doing the same thing and sharing these materials all around the world.
What is most valuable?
One of the best features HootSuite offers is scheduling posts, which allows me to share, for example, ten posts at a time and then set up schedules for them to automatically be posted in the future.
The scheduling feature helps me because I don't need to visit the app or LinkedIn very often; I basically check once a week and then schedule all my posts and I'm done.
HootSuite has positively impacted my organization quite significantly because we have seen a rise in applications, and I think we won an award for the best branding use of this technology.
What needs improvement?
HootSuite does a good job at what it does, and I didn't have any issues with it.
If I had to think about one thing that could make my experience even better, the interface on the iOS version could be a bit smoother and things could be more visible, but other than that, it works fine.
For how long have I used the solution?
I have been using HootSuite for about two years.
What do I think about the stability of the solution?
HootSuite is quite stable in my experience; the web UI and the iPhone app are both fine.
What do I think about the scalability of the solution?
HootSuite's scalability is very good; as I mentioned, we have over ten thousand employees and I think almost a thousand use it, so I think it is quite adequate and it works.
How are customer service and support?
I reached out to customer support because some posts could not be shared on certain platforms and some posts appeared duplicate; these issues were fixed easily.
I would rate the customer support a ten.
Which solution did I use previously and why did I switch?
HootSuite was the first solution used in our company; I did not use a different solution before it.
What was our ROI?
I don't know exact metrics for the return on investment as I'm only a user, but I know there has been news of increased applications, and that was the main purpose of using HootSuite—to make ourselves more visible to more future potential employees.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that I'm only a user of HootSuite, so I'm not the one that set it up or administer the cost, but I think it is all right since we are continuing to use it.
Which other solutions did I evaluate?
I did not evaluate other options before choosing HootSuite as I'm only a user, but I think only HootSuite was considered, though I cannot say for sure.
What other advice do I have?
HootSuite does its job and there are no complaints from our side.
Regarding HootSuite's AI capabilities, I think its governance and security are fine; I don't have any doubts about it and no reason to find it suspicious.
Regarding HootSuite's AI capabilities, I think its accuracy and reliability of output are quite good; as long as any AI output goes, it is fine.
I would advise others looking into using HootSuite to use it. I give this review an overall rating of nine out of ten.
Streamlined Social Media Management with Stellar Reporting
Centralized planning has improved our social scheduling but reporting still needs refinement
What is our primary use case?
My main use case for HootSuite is scheduling social media posts and managing all our social and content calendars in a central location.
We mainly use HootSuite to schedule our posts by bulk producing our content and then scheduling it across two to three platforms regarding our product. We also look for brand mentions around our product and monitor the pulse we can get around the event industry.
What is most valuable?
The best features HootSuite offers include brand mentions, which is my favorite, and the scheduling content calendar, as it helps identify what kind of perspective and opinion the market has around a specific product.
In my day-to-day work, I find the brand mentions feature helpful because when certain topics are discussed, they get highlighted, and we are able to use that information to understand if there is anything we need to pivot to or if there is any product feature that we need to improve or add.
HootSuite has positively impacted my organization by helping us manage our content in a central location rather than having everything scattered everywhere. We were able to organize everything into HootSuite, which has made us more efficient with our content planning and scheduling.
What needs improvement?
In terms of branding and brand mentions, it would be useful if we could use multiple sources to pull data from, which would be more helpful.
Reporting would be somewhat more helpful if we were able to get the dashboards more user-friendly in terms of metrics.
For how long have I used the solution?
I have been using HootSuite for two years.
What do I think about the stability of the solution?
HootSuite is stable.
What do I think about the scalability of the solution?
I have no concerns regarding HootSuite's scalability.
How are customer service and support?
I have not had to deal with customer support issues. However, I would say they are quite responsive.
Which solution did I use previously and why did I switch?
HootSuite is the first solution I have used.
What was our ROI?
I see time saved, as I mentioned before. However, I am not involved in the accounts department, so I cannot comment on return on investment.
What's my experience with pricing, setup cost, and licensing?
My accounts department handles the pricing, setup cost, and licensing, so I am not able to comment on that.
Which other solutions did I evaluate?
I was not the one who decided on HootSuite; that was decided by the organization, so I cannot really comment on other options evaluated.
What other advice do I have?
HootSuite serves the purpose of what it is designed for. However, sometimes the admin dashboard and the backend panel can be a bit slow and clunky, so it could improve in terms of speed and managing its load. I would recommend HootSuite to social media content managers looking to be more consistent with their posting and content management. I give HootSuite a rating of seven out of ten.