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    Hootsuite

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    Sold by: Hootsuite 
    Deployed on AWS
    Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
    4.3

    Overview

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    Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.

    Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.

    Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.

    Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.

    With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com  (Americas) or AWSMarketplaceEMEA@hootsuite.com  (EMEA).

    Highlights

    • LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
    • BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
    • LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Hootsuite Enterprise
    Includes 5 users + 50 profiles
    $25,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    users
    Additional Standard Users
    $3,250.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com  for assistance with your queries.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

     Info
    4.3
    6502 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    57%
    33%
    7%
    2%
    1%
    0 AWS reviews
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    6502 external reviews
    External reviews are from G2 .
    Michael A.

    Efficient Social Media Management with Hootsuite

    Reviewed on Feb 18, 2026
    Review provided by G2
    What do you like best about the product?
    I like the convenience of managing all my social media accounts in one place with Hootsuite. The scheduling tool is intuitive, which makes it easy to handle posts across multiple platforms. The built-in analytics are great because they make it easy to see what's working without digging through each platform separately. All of this helps me stay consistent, save time, and track performance effectively.
    What do you dislike about the product?
    What could improve is the pricing, especially for smaller teams or individual users. Some of the more advanced features are locked behind higher tier plans. Also, the interface can feel a bit cluttered at times, and certain features take a while to get used to.
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite to schedule and manage posts across multiple social media platforms from one dashboard. It helps me stay consistent, save time, and track performance with built-in analytics. It solves the problem of juggling multiple accounts by bringing everything into one place.
    Shreya G.

    Powerful Scheduling & Analytics, but Pricing and a Cluttered Dashboard Can Hold It Back

    Reviewed on Feb 18, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Hootsuite is how it brings all my social media platforms into one clean, manageable dashboard. As someone who works with content regularly, being able to schedule posts in advance, monitor engagement, and respond to messages without switching between multiple apps saves me a lot of time and mental energy. I especially appreciate the content calendar view because it helps me plan campaigns more strategically and stay consistent. The analytics section also makes it easier to understand what type of content is actually working, which helps me refine my approach instead of just posting blindly.
    What do you dislike about the product?
    What I dislike about Hootsuite is that the pricing can feel a bit high, especially for individuals or small teams who are just starting out. Some advanced features are locked behind higher-tier plans, which makes it harder to fully explore the platform without upgrading. At times, the interface can also feel slightly overwhelming when managing multiple streams, and I have noticed occasional delays in loading analytics. While it is a powerful tool, I do feel there is room to make it more intuitive and accessible for smaller users.
    What problems is the product solving and how is that benefiting you?
    Hootsuite solves the problem of managing multiple social media accounts separately, which can otherwise become time consuming and chaotic. Instead of logging into each platform individually, I can schedule content, monitor comments and messages, and track performance from one dashboard. This benefits me by saving hours every week, helping me stay consistent with posting, and giving me clear insights into what content performs best. It also reduces the chances of missing important interactions, which is crucial for maintaining engagement and building a strong online presence.
    Biotechnology

    Super Helpful Analytics for Legacy and Current Data Reporting

    Reviewed on Feb 18, 2026
    Review provided by G2
    What do you like best about the product?
    The analytics section is super helpful to know about legacy data and current data. I use it regularly for reporting purposes and stakeholders find it helpful
    What do you dislike about the product?
    Hootsuite could improve by enhancing its approval workflows and incorporating more robust project management features. A more integrated system for scheduling, editing, copy development, and multi-level approvals would allow teams to manage everything seamlessly within one platform.
    What problems is the product solving and how is that benefiting you?
    One of the main challenges with relying solely on LinkedIn and other native social platforms is the lack of easily accessible month-on-month performance comparisons—such as follower growth, engagement increases or declines, and overall trends. Hootsuite simplifies this by consolidating all performance data into one dashboard, allowing us to track these metrics instantly and more efficiently.
    Connor M.

    Makes Posting Faster and More Consistent with an Easy Daily Scheduler

    Reviewed on Feb 17, 2026
    Review provided by G2
    What do you like best about the product?
    It makes posting easier, quicker and a lot more consistent. We use the daily scheduler every day and the reporting often. It's interface is straightforward to learn.
    What do you dislike about the product?
    It can sometimes be a little slow, sign us out of our profiles and is pushing AI features too much. We don't like to use AI copy or images. We typically just avoid them.
    What problems is the product solving and how is that benefiting you?
    It's making our work faster and efficient and allows us to be consistent across multiple platforms. It's reduced time we have to spend posting on multiple platforms.
    Construction

    Platform that grows with you and your business.

    Reviewed on Feb 17, 2026
    Review provided by G2
    What do you like best about the product?
    Short list of what I like most.
    Dashboard layout
    Time savings
    Cross-platform visibility
    Reporting clarity
    Inbox management efficiency
    Ease of use

    That is a short list.
    What do you dislike about the product?
    The only concerns I have is not being able to use the Quick Reply on the APP and that there is no spell check. These are two features that would really benefit me and the way I use this platform.
    What problems is the product solving and how is that benefiting you?
    Inbox management is super important to our business. Seeing all the comments in one location makes everything fast and efficient. That is how I use this platform.
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