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    Hootsuite

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    Sold by: Hootsuite 
    Deployed on AWS
    Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.

    Overview

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    Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.

    Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.

    Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.

    Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.

    With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com  (Americas) or AWSMarketplaceEMEA@hootsuite.com  (EMEA).

    Highlights

    • LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
    • BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
    • LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Hootsuite Enterprise
    Includes 5 users + 50 profiles
    $25,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    users
    Additional Standard Users
    $3,250.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com  for assistance with your queries.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    6302 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Marissa P.

    User-Friendly Interface and Excellent Support, Minor Analytics Issues Resolved Quickly

    Reviewed on Oct 27, 2025
    Review provided by G2
    What do you like best about the product?
    There's many things I like about Hoosuite including it's interface and how user friendly it is. Aditionally, the customer service is very helpful.
    What do you dislike about the product?
    I have found discrepancies with analytics but it's always resolved with Customer Service.
    What problems is the product solving and how is that benefiting you?
    They are constantly fixing their analytics software so that we have better reporting.
    Shruti K.

    Keeps my social media work under control

    Reviewed on Oct 24, 2025
    Review provided by G2
    What do you like best about the product?
    I use Hootsuite every day, both at Pangea Global and for my freelance clients. It feels like that one friend who quietly helps you get your life together without making a big deal about it. I like that I can see everything in one place: the content calendar, engagement, analytics. It's all right there when I need it.
    What do you dislike about the product?
    Mobile app frustrates me more than I’d like to admit. It works fine when I just need to check something quickly, but the moment I try to edit or schedule a post on my phone, it feels clumsy. Sometimes it freezes or logs me out mid-task, and by the time it reloads, I’ve already lost my flow.
    What problems is the product solving and how is that benefiting you?
    Hootsuite keeps my social rhythm steady. At Pangea, it helps us stay consistent with client posts without burning out the team. For my freelance projects, it’s the system that lets me work like a one-person agency without losing track of things. I can plan ahead, stay organized, and still have time to think creatively.
    It’s not flashy, just quietly reliable. And I’ve grown to appreciate that. When your world revolves around content calendars, brand voices, and deadlines, a tool that keeps things simple is worth more than you realize.
    Sneha S.

    This saved my life in the world of multiple social media accounts

    Reviewed on Oct 23, 2025
    Review provided by G2
    What do you like best about the product?
    I use Hootsuite almost everyday and I am mostly scheduling but also looking at content across social channels. It’s a thrill to have it all there as drafts and scheduled posts and engagement metrics makes my daily work process so seamless. I also love the ability to map out a month worth of posts in one fell swoop and see how all that will look from a visual standpoint in calendar view.
    What do you dislike about the product?
    The reporting side does feel a bit clunky at times, particularly when I wish to investigate on post level analytics or customise reports. It also lags when you move between multiple accounts. I do wish its listening features were more user friendly as I often find myself bouncing back and forth between Hootsuite and the native platforms just to double check mentions or comments.
    What problems is the product solving and how is that benefiting you?
    Hootsuite allows me to keep all of my brand accounts in check and I don't have to log in and out of multiple platforms. It saves me hours a week by scheduling and tracking engagement and managing responses all in one place. On the whole it’s made social media management a hell of a lot more easier and stress free.
    Dena Marks M.

    Great for Multi-Platform Scheduling, But AI Copy Needs Personalization

    Reviewed on Oct 23, 2025
    Review provided by G2
    What do you like best about the product?
    The ability to schedule across multiple platforms for a large number of social media profiles.
    What do you dislike about the product?
    The AI suggestions for rewriting copy are not personalized enough.
    What problems is the product solving and how is that benefiting you?
    It helps me organize all my posts for a large number of social media accounts in one location and schedule ahead when out of office for travel.
    Lindsey G.

    Senior Director, Corporate Marketing

    Reviewed on Oct 23, 2025
    Review provided by G2
    What do you like best about the product?
    Hootsuite is so user-friendly. I can schedule ahead, see impression metrics, connect to multiple platforms - all with ease.
    What do you dislike about the product?
    While I am able to @mention companies in set-up, I wish I could @mention people on LinkedIn.
    What problems is the product solving and how is that benefiting you?
    Automating social posts for multiple platforms to boost organization brand awareness and activities.
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