Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
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Deployed on AWS
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Dimensions summary
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
www.hootsuite.com
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Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Shana B.
Superior UI/UX with Powerful AI
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
Hootsuite has, by far, the most superior UI/UX of all the social media management tools I’ve worked with. I also really like the AI/intelligence features (OwlyAi), as well as the social listening tool.
What do you dislike about the product?
I wish Hootsuite had a built-in Review Management component so my team could handle everything in one platform. Also, some junior support members aren’t really contributing beyond providing routine platform updates.
What problems is the product solving and how is that benefiting you?
It keeps everything organized for our social team and our franchisees, which was a mess before; the AI has been a genuine time-saver for us this year and we're just getting started with it. The platform is friendly enough that our franchisees actually use it, and adoption has gone way up. They can drop in content, and we can make creative and copy adjustments before anything gets approved and goes public.
Alyssa P.
Great for managing multiple client accounts, but plan limits and disconnects are annoying
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Managing social media for multiple client accounts can get messy fast. Hootsuite makes scheduling easy. I just write post, adjust captions for each platform, pull in canva graphics, and move posts on calendar in seconds. I love shared inbox. It's a big help. It tags urgent comments so I can answer questions fast without switching between multiple browser tabs. Connecting claude is also handy for drafting posts directly in chat.
What do you dislike about the product?
Accounts randomly disconnect, especially Linkedin. Plan limits are also frustrating. Adding extra team seats costs a lot. Also, even though I connected Claude, trying to check analytics told me I need an Advanced plan. It is disappointing that a paid team plan does not include that.
What problems is the product solving and how is that benefiting you?
Before Hootsuite, I had to log into separate apps for six to eight clients everyday. It was easy to make mistakes. Now, all client accounts are in one place. It saves me six to eight hours each week on scheduling and comments, so I have more time to create videos and work with clients.
Brooke C.
Simple Post Creation, But Error-Prone Media and Inconsistent Analytics
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
I think it's straightforward for the most part when it comes to looking at a calendar or creating a post. I think the customer experience when creating a post seems to be simple enough.
What do you dislike about the product?
There's a lot of errors when creating posts - some media doesn't populate and it's clunky to find accounts to tag. The other features are often difficult to use like the inconsistencies of the analytics and the app overall is not good.
What problems is the product solving and how is that benefiting you?
It's mostly helpful in streamlining the scheduling and posting of our social media posts across our social media platforms rather than me manually posting.
Carlette B.
Time-Saving Auto-Scheduler, but Pricey and Occasionally Clunky
Reviewed on Sep 21, 2026
Review provided by G2
What do you like best about the product?
The entire platform is impressive, but the auto-scheduler for social media posts has been the most helpful feature for us. It’s saved us time and reduced the resources we need to manage our social media marketing.
What do you dislike about the product?
There’s not much we dislike about the platform, but it can be expensive and a bit clunky for a small team. Occasionally, the connection to a social media platform drops.
What problems is the product solving and how is that benefiting you?
We’re a pretty small, lean startup, and Hootsuite helps us stay that way while saving money thanks to its automations and team collaboration features.
Marketing and Advertising
Direct Publishing and Social Listening That Save Time
Reviewed on Sep 21, 2026
Review provided by G2
What do you like best about the product?
Direct publishing and social listening are two features I really appreciate. I love being able to tune into conversations about my clients and better understand the sentiment behind what people are saying. Direct publishing also saves me a ton of time.
What do you dislike about the product?
The analytics don’t always match up with the native platforms, which makes it tricky to verify which numbers are correct. It also creates duplicate work when I have to check multiple sources.
What problems is the product solving and how is that benefiting you?
Hootsuite is definitely a time-saver. The automation features are incredibly helpful, especially for analytics and for sending monthly updates directly to clients.