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    Hootsuite

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    Sold by: Hootsuite 
    Deployed on AWS
    Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.

    Overview

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    Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.

    Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.

    Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.

    Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.

    With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com  (Americas) or AWSMarketplaceEMEA@hootsuite.com  (EMEA).

    Highlights

    • LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
    • BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
    • LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Hootsuite Enterprise
    Includes 5 users + 50 profiles
    $25,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    users
    Additional Standard Users
    $3,250.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com  for assistance with your queries.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    6417 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Divanshi J.

    Hootsuite keeps my tiny agency organized

    Reviewed on Nov 17, 2025
    Review provided by G2
    What do you like best about the product?
    What I like most is how it brings a bit of order into my day at Sociotops. I can open it, drop in a quick caption, pull a Canva file, and shape the post for Instagram or LinkedIn without jumping between tabs. The small AI hints help when my mind feels crowded. And that calendar view has become the thing I rely on. Seeing the whole week laid out makes the work feel lighter.
    What do you dislike about the product?
    The mobile app just doesn’t help me much. I’ve tried using it during client shoots or while traveling, and it always feels clunky. I end up waiting to get back to my laptop because that’s the only place where the workflow feels smooth.
    What problems is the product solving and how is that benefiting you?
    Sociotops moves fast, and Hootsuite keeps us from slipping into chaos. It puts drafts, schedules, and messages in one place, so no one is running around trying to remember what’s due next. The listening tools help us spot early conversations that matter for our clients. And it gives newer team members a simple path to follow. It doesn’t solve everything, but it keeps our workflow steady enough for us to focus on real results.
    Marketing and Advertising

    Powerful for agencies, but demands budget

    Reviewed on Nov 17, 2025
    Review provided by G2
    What do you like best about the product?
    It's the bulk scheduling. That's what saves me at LEICHTSINN media. We're juggling maybe six or seven clients at once, some need recruiting posts to pull in new hires, others want lead generation running constantly, and a couple are doing both. You just can't log into Instagram, then LinkedIn, then Facebook individually for each client every single day. It doesn't scale.
    What do you dislike about the product?
    The pricing gets to me. At LEICHTSINN we're on the Team plan, around €249 a month paid annually, and it's just steep. I mean it's worth it for an agency managing multiple clients, but I get why smaller businesses would hesitate. The tier below doesn't give you enough flexibility, so you're kind of forced up whether you need everything or not.
    What problems is the product solving and how is that benefiting you?
    The biggest thing Hootsuite fixes for me at LEICHTSINN is time fragmentation. We're juggling six, seven client accounts at once, each one running campaigns across Instagram, LinkedIn, Facebook, sometimes TikTok. Without something central, that means logging into different platforms constantly, losing track of what's posted where, forgetting which client needs what tomorrow. It just turns into chaos.​
    Hootsuite gives me one place to see everything. I can sit down Monday morning, draft a full week of recruiting posts for one client, lead generation content for another, employer branding stories for a third, all in one session. That's probably six to nine hours saved every week. Real time I can redirect toward actual strategy work instead of just administrative busywork.
    Outsourcing/Offshoring

    A steady, dependable way to keep all our social channels under control

    Reviewed on Nov 15, 2025
    Review provided by G2
    What do you like best about the product?
    What I keep coming back to is the feeling of calm it gives me when I open it in the morning. I can see the whole landscape at once, almost like stepping back from a messy desk and realizing everything actually has a place. Since I’m juggling Dutch, German, and English content, that overview matters more than I realized. The calendar feels like my anchor. I drag things around, shift ideas forward a week, tuck drafts into little gaps. It’s the kind of simple movement that makes planning feel less rigid.
    What do you dislike about the product?
    There are moments when it feels like I’m clicking into layers I didn’t need. Especially when I’m adjusting posts for each platform. I’ll think I’m almost done, then realize I missed a small setting buried somewhere.
    What problems is the product solving and how is that benefiting you?
    It’s become one of the tools I lean on without thinking. I can plan multilingual campaigns ahead of time, which makes everything feel less frantic. The social listening helps me sense shifts in tone or sentiment before they turn into real problems. And having analytics ready when leadership asks how things are going saves me a lot of scrambling.
    More than anything, it cuts down on the mental clutter. Instead of bouncing between tabs or losing track of where a post ended up, I can focus on shaping the story we’re trying to tell, and the conversations that matter for our audience.
    Shreya M.

    Hootsuite has become my little anchor during busy campaign weeks

    Reviewed on Nov 15, 2025
    Review provided by G2
    What do you like best about the product?
    I spend most of my day bouncing between client accounts for Digital Wolf, and it’s easy to lose the thread of what’s scheduled, what’s waiting, what idea I meant to come back to. With Hootsuite, I can just drop into the calendar and instantly see the shape of the week. Sometimes I’ll open it early in the morning with a cup of chai and think, alright, this looks manageable.
    What do you dislike about the product?
    We’re running high-traffic campaigns, Inbox 2.0 slows down enough to break my flow. The ad management section is helpful for quick tweaks, but I still end up opening the native platforms when I need to build something serious. It’s not a dealbreaker, just one of those little frictions I’ve learned to work around.
    What problems is the product solving and how is that benefiting you?
    It keeps my team organized in a way that feels practical, not forced. Scheduling alone saves us so many late nights, especially when we’re juggling clients with very different contents. The analytics help me walk into client calls with confidence, because I’m not guessing, I’m showing them exactly what worked. And since Digital Wolf handles a mix of education, eCommerce, and service brands, having everything structured but still flexible makes a real difference. It’s not perfect, but it’s become part of how we breathe as an agency.
    Hospital & Health Care

    Decent but Interface Could Improve

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    I like the ease of scheduling content between multiple networks at one time.
    What do you dislike about the product?
    I think the interface can be clunky. I also find that I have more posting errors here than I do with other platforms.
    What problems is the product solving and how is that benefiting you?
    Solving posting to multiple networks for clients and pulling reports.
    View all reviews