Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Aagosh S.
Streamlined Post Scheduling and Analytics
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
I majorly use Hootsuite for scheduling my posts, and it helps me schedule them in advance for different countries, considering local times. I also appreciate that it suggests the best timings to post to achieve maximum engagement in particular regions. The platform allows me to extract reports and gain valuable analytics, helping me with end-of-year or midyear reporting and understanding which posts perform well. I can schedule posts up to a month in advance, which frees me from routine tasks and allows me to focus on other marketing areas. The initial setup of Hootsuite was quite good, thanks to the onboarding team that helped integrate our social accounts with the platform.
What do you dislike about the product?
I think the tagging functionality needs to be more advanced as I'm not able to tag people who are not in my personal account list. So I think if that can be resolved, then I think Hootsuite would become an ideal platform for any marketer to schedule posts.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to schedule posts in advance, analyze performance through reports and analytics, and tag people in social posts. It helps me post at optimal times for different countries and focus on other marketing duties while managing content effectively.
Jhuliana L.
A reliable partner for managing global social strategy without the burnout
Reviewed on Feb 04, 2026
Review provided by G2
What do you like best about the product?
I handle a lot of accounts across the EEMEA region, and honestly, having everything in one dashboard keeps me from losing my mind. The calendar view is the thing I rely on most because seeing the week laid out helps me feel like I’m in control of the chaos. I’ve also been using the AI tools for hashtags when my brain feels a bit too crowded from the move to Germany.
What do you dislike about the product?
It can feel heavy sometimes, and I find myself clicking around way too much just to find a simple metric, which really breaks my focus. And I usually avoid the mobile app too, since it feels clunky and I'd just rather wait until I'm back at my laptop.
What problems is the product solving and how is that benefiting you?
Hootsuite basically stops the constant jumping between tabs for NIQ, letting me manage all our Meta and LinkedIn channels from one spot. It solves that messy problem of manual scheduling across different time zones so I can focus on the bigger strategy. I can keep an eye on what people are saying about us through the listening tool, which is vital for global brands.
Michael M.
Reliable, Measurable Social Marketing with Strong Governance and ROI-Focused Analytics
Reviewed on Feb 04, 2026
Review provided by G2
What do you like best about the product?
Something that I like best about Hootsuite is how reliably it turns social media from a sometimes reactive task into a disciplined, measurable marketing channel. The platform’s strength has operational clarity with unified publishing, clear approval workflows, and analytics that actually track to business objectives instead of vanity metrics. For a tech marketer juggling multiple platforms, stakeholders, and campaigns, Hootsuite provides just enough structure to scale without slowing teams down. It’s a tool designed for grown-up marketing organizations where governance, consistency, and ROI matter as much as creativity.
What do you dislike about the product?
I would say that what I do not love about Hootsuite is that it can feel a little dated for how fast marketing now moves. The interface prioritizes control and process, which is great at times, but it often comes at the expense of speed, experimentation, and intuitive workflows. Advanced analytics and listening capabilities are locked behind higher pricing tiers, making the platform feel less accessible relative to more agile competitors, which could hinder those with low to no budget.
What problems is the product solving and how is that benefiting you?
Hootsuite helps solves an issue of social media chaos at scale. As channels multiply, and your audiences fragment more and more, the platform creates a single system of record for social (publishing, engagement, and measurement) all in one place. It eliminates the inefficiency of channel-by-channel management and reduces the risk that comes from ad hoc posting and an inconsistent brand voice.
For me, a benefit is control and accountability. It lets me to align social activity with broader marketing and business objectives by enforcing workflows, approvals, and clear ownership across teams. I gain visibility into what’s being published, how it’s performing, and where resources are actually driving impact.
For me, a benefit is control and accountability. It lets me to align social activity with broader marketing and business objectives by enforcing workflows, approvals, and clear ownership across teams. I gain visibility into what’s being published, how it’s performing, and where resources are actually driving impact.
Lamia L.
Effortless Social Media Management, Highly Recommended
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite to schedule social media posts, which saves me time and energy because I don't have to rush to remember to post, and I can do everything all in one place. I like how easy and convenient it is to use. As someone who wasn't as tech-savvy in the beginning (I am now), I was able to navigate the tools with ease with little guidance. The initial setup was very easy for me.
What do you dislike about the product?
n/a
What problems is the product solving and how is that benefiting you?
I use Hootsuite to schedule social media posts. It saves me time and energy because I don't have to rush to remember to post, and I can do everything all in one place.
Tya B.
Effortless Social Media Management with Hootsuite
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
I love that I can set up a number of different accounts, including ours and our clients', to make social media management easier. It just makes life really easy for them and allows us to see everything in real-time for both our company and clients' posts. It's great because it lets us hone in on the timing with its recommendations of best time of day to share posts, and even how things look when they're scheduled to go out. It was easy to set up and leverage the resources. We also appreciate being able to see social media engagement via the app.
What do you dislike about the product?
The pricing is a bit steep when we factor in the additional accounts, but my team knows it's valuable for the work we do.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to see all posts for the month in one repository for all the platforms my team posts to - LinkedIn, Instagram and Facebook. It is easy to add team members, manage levels of access across profiles, and have real-time visibility and control over posts.