Hootsuite
HootsuiteReviews from AWS customer
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Used hootsuite to make collaboration easier
What do you like best about the product?
Streamlines social and offers team collaboration
What do you dislike about the product?
Not as efficient with other platforms we use
What problems is the product solving and how is that benefiting you?
Allied my team to collaborate on social and measure effectiveness of our social campaigns.
Hootsuite
What do you like best about the product?
I love how easy Hootsuite is to use. We can easily link our social media channels into the application and schedule posts easily. I use Hootsuite almost every day. I like to schedule post a week or two in advance so I'm not scheduling to churn out content at the last minute so this helps me create content in batches and schedule it with ease. Hootsuite also has its own analytics right in the software which makes it easy to see how well you're doing. Since the way we use it ties into the franchise, we can easily get the graphics that the franchise allows us to use it as well.
What do you dislike about the product?
I dislike that for the past two months or so we have got disconnected from one of our Instagram profiles and haven't been able to reconnect it so posts haven't been posting all this time. Not sure if it is an Instagram thing or Hootsuite thing.
What problems is the product solving and how is that benefiting you?
Hootsuite is helping plan social media content since we post one to two posts a day.
Reliable social media tool
What do you like best about the product?
Bulk scheduling feature is perfect for my workflow. I work with entrepreneurs, VCs, and Forbes 30 Under 30 founders who need consistent posting across LinkedIn, X, and Instagram. Instead of logging into each client's account daily, I can plan their entire week of content in one sitting.
What do you dislike about the product?
Interface gets overwhelming fast. When you're managing 15-20 client accounts at once like I do, the dashboard becomes really cluttered.
What problems is the product solving and how is that benefiting you?
Sometimes I'd forget to post for certain clients or post at completely wrong times for their audience. The scheduling calendar keeps everything organized so our thought leaders maintain consistent visibility. The absolute worst thing was accidentally posting one CEO's content on another founder's profile. This nightmare scenario never happens now since each client has their own organized workspace.
Hootsuite use on a daily basis
What do you like best about the product?
I work with Hootsuite every single day and without it I think my social media manager work wouldn't be the same. I like the tags and campaigns feature which allows me to run reports from the campaigns we have around the globe and can filter by tags in the calendar view.
What do you dislike about the product?
In our NIQ workflow, we consistently use four tags per post to ensure proper categorization. However, when generating reports and filtering by tags, I’ve noticed a limitation: if I select only one tag, some posts don’t appear in the results—even though they were tagged with it. To compensate, I try using a second or third tag, but this causes the report to become cumulative, which skews the data and makes it less useful for accurate analysis.
It would be incredibly helpful if the reporting tool could allow for more precise filtering—perhaps by showing posts that match any selected tag individually, or by offering a non-cumulative view option. This would greatly improve the accuracy and usability of the reports.
Additional Feedback: Calendar Sharing Functionality
It would be extremely helpful if the calendar view in Hootsuite could be shared with individuals who are not Hootsuite users. As a Social Media Manager, I often need to collaborate with stakeholders or external partners who don’t have access to the platform. Being able to share a read-only or interactive calendar view would streamline communication and planning, and reduce the need for manual exports or screenshots.
It would be incredibly helpful if the reporting tool could allow for more precise filtering—perhaps by showing posts that match any selected tag individually, or by offering a non-cumulative view option. This would greatly improve the accuracy and usability of the reports.
Additional Feedback: Calendar Sharing Functionality
It would be extremely helpful if the calendar view in Hootsuite could be shared with individuals who are not Hootsuite users. As a Social Media Manager, I often need to collaborate with stakeholders or external partners who don’t have access to the platform. Being able to share a read-only or interactive calendar view would streamline communication and planning, and reduce the need for manual exports or screenshots.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage and streamline our global organic social media efforts. We use it to keep track of all our social content across regions and platforms, ensuring consistency and visibility. One of the most valuable features is the ability to set up approval levels, which allows us to maintain control over our content and ensure quality and compliance before anything goes live. This structure supports collaboration while minimizing errors, making our workflow more efficient and secure.
Makes managing multiple social accounts simpler!
What do you like best about the product?
I like that I can schedule posts for different platforms from one place. The calendar view is helpful for planning content across the week and it saves me from logging into every account separately. The ability to track engagement in real time also keeps me updated without needing extra tools.
What do you dislike about the product?
The interface can feel a bit heavy at times and it sometimes lags when switching between tabs. Also some advanced features are locked behind higher pricing tiers.
What problems is the product solving and how is that benefiting you?
In early stages we used Hootsuite, handling multiple social accounts was messy and time consuming. Now everything is centralized and our small team can collaborate easily. It has improved consistency in posting and given us better insights into what type of content works.
Major software upgrades. Worth the investment.
What do you like best about the product?
I like that it's an all-in-one software that meets my organization's social media marketing and customer service needs. Competitor analytics are great for showing senior leadership how we perform against the industry. It's very easy and intuitive to operate.
What do you dislike about the product?
Customer service has improved tremendously, but response times to service tickets are still a little slow. I also think the Streams interface could be improved. It's a bit cluttered and chaotic.
What problems is the product solving and how is that benefiting you?
It solves many problems. We have great reporting that we can use to adjust our social media strategy and measure how we are performing against competitors. The Inbox 2.0 is very important for our organization due to how much engagement we get on our posts and ads. We also do a ton of reporting in Inbox 2.0 so we can track trends and report those things back to the organization's different lines of business. It helps us monitor issues in real time, see spikes in trends, whether that be construction-related issues, internet service outages, etc. We can then take those issues back to leadership and determine what organizational changes need to be made. It also helps us from a crisis management perspective.
Easy & effective social mgmt platform
What do you like best about the product?
It's a cost effective way to have a lot of users, both from a social scheduling and monitoring perspective as well as managing direct messaging. The reporting is helpful and straightforward with the customer care a big positive too. This platform essentially does what it needs to.
What do you dislike about the product?
Setting up inboxes for different users for various access levels can be a bit timely, having to set up varying inbox views across multiple brands and channels in each user account.
What problems is the product solving and how is that benefiting you?
Having multiple teams across different locations being able to schedule and monitor social channels in one place is the greatest benefit.
Our content calendar went from scattered to perfectly synced with Hootsuite's help
What do you like best about the product?
The feature that I like best about Hootsuite is that a different social profile will be easily managed when it comes to our different partnership programs. It also makes sure that every collaborative announcement or piece of thought leadership has the right brand voice and there is no unintentional confusion. The time accuracy of various world time zones also implies that our partner materials always arrive to its target audience at the most optimal time of local activity, which is essential to our global promulgation.
What do you dislike about the product?
There is a limitation that I personally feel that the direct integration options offered by Hootsuite with certain of our more specialized B2B-based community platforms still are relatively limited, and so some degree of manual posting would be necessary there. Moreover, it might be somewhat cumbersome to extract highly granular data on specific partner mentions in a larger conversation stream, and thereby more manual sifting is needed than I would prefer.
What problems is the product solving and how is that benefiting you?
Hootsuite actually made the process of managing our thought leadership material much easier at the same time we were doing it with our external partners. In the past we had in a small team wasted a lot of time simply logging into various partner social accounts, or even checking whether joint content has been shared. Today, we map out content releases that we share in Hootsuite way beforehand, to ensure that our partner spotlights and joint announcements are released all at the same time, over all pertinent platforms. It has fully eliminated the last minute coordination efforts turmoil.
Good for Managing Multiple SaaS Clients
What do you like best about the product?
Multi account dashboard is a backbone for our content agency. Managing social media for multiple saas clients used to mean logging in and out of different platforms all day long. Now I can see everything from one screen and switch between client accounts without losing my mind.
What do you dislike about the product?
Mobile app is pretty hard for quick edits. Sometimes clients want last minute changes to posts, and trying to make edits through the mobile app is frustrating.
What problems is the product solving and how is that benefiting you?
The main problem Hootsuite solves. It helps us manage social media for many clients without going crazy. Before using it, our team had to log into each social media site separately for every client. Sometimes we would accidentally post the wrong content on the wrong client's account, which was really bad when working with business clients. Now we can see everything in one place, so we don't make these mistakes anymore.
Essential tool that scales with growing client base
What do you like best about the product?
Stream monitoring genuinely helps catch engagement opportunities in real-time. For our gen z clients particularly, being able to respond quickly to comments and mentions across multiple platforms from one place has improved our response times dramatically. It's not just about posting content anymore.
What do you dislike about the product?
Instagram limitations are genuinely annoying, especially for personal profiles.
What problems is the product solving and how is that benefiting you?
Client approval long process eliminated. Approval workflow feature has transformed how we handle client relationships. When creating wedding e-invites or corporate branding campaigns, getting client sign-off used to involve endless email chains and version confusion. Now clients can review, approve, or request changes directly in the platform with clear timestamps and notes. This has reduced our project timelines by at least a week per campaign.
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