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    Hootsuite

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    Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.

    Ratings and reviews

    4.3
    7317 ratings
    4 AWS reviews
    |
    7313 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (7317)
    Kelly W.

    Hootsuite Needs a major overhaul

    Reviewed on Oct 22, 2026
    Review provided by G2
    What do you like best about the product?
    There is very little I like about Hootsuite. It is cumbersome and often glitches. I cannot edit any platform on the site once it's posted, it often disconnects.
    What do you dislike about the product?
    There are few upsides to using it, other than the fact I can post to all the social platforms in one place. The latest change, Nest, etc. is even worse.
    What problems is the product solving and how is that benefiting you?
    It sometimes saves time, but it more than likely it does not. It absolutely is not what the fee is to use it. The notifications are weak, also. It really needs to be better.
    Rachel S.

    Clear Social Overview, but Duplicate Detection Could Be Smarter

    Reviewed on Oct 17, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Hootsuite gives me a clear overview of social activities when I’m organizing for the festival. The initial setup was quick.
    What do you dislike about the product?
    I find managing user-generated content challenging, and I’d like smarter duplicate content detection in Hootsuite.
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite to organize social media activity around the festival, manage user-generated content, and get a clear overview of social activities.
    sumit p.

    Flexible Content Creation and Collaboration at a Great Value

    Reviewed on Oct 16, 2026
    Review provided by G2
    What do you like best about the product?
    I like Hootsuite for collaboration and social networking. I can schedule posts, monitor mentions, analyze performance, and manage images and messages across multiple networks. I also like the content creation and publishing tools because they make it easier to create and publish content, and they feel like a smart way to do it. The unified social inbox, social listening and trend tracking, analytics and reporting, and team collaboration are useful too. It makes communication and collaboration with colleagues and social networkers easier, supports multiple languages, and helps me build a network and social intelligence. I also like that Hootsuite has a lot of options, is a bit cheaper than other products, and gives me more flexibility with content creation and prompts than Copilot and ChatGPT. I didn’t know much at first, but as I learned more, it became easy for me to use.
    What do you dislike about the product?
    At first, I didn’t know anything about Hootsuite, and there was a lot to learn. As I went along, I understood more, and now it’s easy for me to use.
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite to schedule posts, monitor mentions, analyze performance, and manage images and messages across multiple networks. It helps me with content creation, a unified social inbox, social listening and trend tracking, analytics and reporting, and team collaboration.
    Anonymous

    Flexible Calendar Views Simplify Long-Range Content Planning

    Reviewed on Oct 16, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Hootsuite brings content planning, review, and metrics together in one area, and lets me view historical posts in a usable way. I like the calendar views for day, week, and month, which help me plan 30, 60, and 90 days of content. The nonprofit discount brought us to the platform, and the easy-to-use training guides made learning the software very easy. The initial setup was very easy too.
    What do you dislike about the product?
    I don't love all the catchy names for different platforms and areas within Hootsuite. I think the standard and lower-level packages would be more helpful if they came with more user options.
    What problems is the product solving and how is that benefiting you?
    Hootsuite helps me streamline content planning, review, and metrics in one place, and view historical posts in a usable way. Its calendar views help me clearly plan 30, 60, and 90 days of content.
    Luke W.

    Intuitive Social Media Management with Powerful Analytics, but Limited Post Repetition

    Reviewed on Oct 16, 2026
    Review provided by G2
    What do you like best about the product?
    I like Hootsuite’s intuitive interface. It helps me get to what I need quickly, and it’s easy to teach to new staff without much hand-holding. I like the analytics, clean reports, and templates, which help us understand our audience, see what content performs best and when, and get insights into what’s working so we can improve it. I also like the good customer service and support, and having a clean one-stop shop to manage our social media calendar, schedule posts, monitor comments and trends, and get metrics and reports. Compared with Buffer, Hootsuite has better insights, an easier interface, better analytics and tracking, and tagging. Setup was very easy and straightforward and took about 10 to 15 minutes.
    What do you dislike about the product?
    My biggest pain point with Hootsuite is that I can’t easily repeat posts or schedule one post to go out over multiple days. I have to copy and paste it and start a new post each time. I also wish I could schedule posts at any time interval, not just every 5 minutes.
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite to schedule social posts and manage our social media calendar in one place. Its analytics give us insights beyond native platforms into our audience, what content performs best and when, and how to improve it. The intuitive interface helps us get where we need to quickly and teach new staff easily.
    Georgia W.

    Flexible Content Planning, but Audience Insights Could Go Further

    Reviewed on Oct 15, 2026
    Review provided by G2
    What do you like best about the product?
    I like Hootsuite’s flexible content planning, and the initial setup was smooth.
    What do you dislike about the product?
    I have limited visibility into audience growth, and I’d like a more comprehensive content library.
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite to address limited visibility into audience growth.
    Maritime

    Great Calendar & Approvals, but frequent posting errors and limited mobile features

    Reviewed on Oct 14, 2026
    Review provided by G2
    What do you like best about the product?
    The Calendar and Approvals modules, these make it easy for us to see the posts that are live, ones in the queue for approval, and future posts that are scheduled.
    What do you dislike about the product?
    We encounter a lot of error messages, primarily for failed posts. But when I go to the actual social media platform, the post is there and live. Additionally, the app is very restrictive and the features on desktop are not available on mobile.
    What problems is the product solving and how is that benefiting you?
    For our organization, we want to ensure all of our locations' posts are in our brand voice and standards. Hootsuite allows us to review every post that comes through approvals so that we can review and ensure that before it goes out, it aligns with our holistic brand.
    Education Management

    Great Nest & Salesforce Integration, but Limited Visibility When Sync Fails

    Reviewed on Oct 14, 2026
    Review provided by G2
    What do you like best about the product?
    Nest is a really cool feature of the Hootsuite platform. It helps streamline incoming messages from different social media profiles and assign them to specific people.

    The native Salesforce integration is also a really useful functionality. The UI is clean and modern, and performance is OK, with no complaints here.

    The only problematic part is that if the Salesforce integration fails for any reason, there's no straightforward way to see what went wrong. This can be confusing for end-users, as they may not understand why the integration isn't working or what needs to be done to resolve the issue.
    What do you dislike about the product?
    The Salesforce integration documentation needs to be improved. There are limited configuration options for the embedded Nest view in Salesforce, and the default field mapping is quite limited as well. Using Hootsuite Contact Personas can add additional complexity to the data model, so it would be great to have more flexibility to configure this functionality in greater detail.
    What problems is the product solving and how is that benefiting you?
    It allows us to easily manage dozens of social media profiles across multiple countries and streamline conversation management, making the overall process more efficient.
    Gemma R.

    Convenient Campaign Organization, but Localization Needs Work

    Reviewed on Oct 14, 2026
    Review provided by G2
    What do you like best about the product?
    I like the convenient campaign organization, and my initial setup was smooth.
    What do you dislike about the product?
    I’d like Hootsuite to improve content localization.
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite to help with the difficulty of maintaining campaign deadlines.
    Consumer Goods

    Strong AI and Support, but Setup and Integrations Need Work

    Reviewed on Oct 14, 2026
    Review provided by G2
    What do you like best about the product?
    Strong support from the team, great training resources available. AI features are great. The UX is straightforward and performs well. The platform is priced well for the value that it delivers, though it would be helpful if the platform could integrate better with our other internal tools.
    What do you dislike about the product?
    The platform can be confusing to use and sometimes does not return the expected results. Set-up can be unnecessarily complex. It does not integrate well with the other platforms we use at the organisation.
    What problems is the product solving and how is that benefiting you?
    It helps with crisis management and saves a lot of time when trying to identify what the latest trends are for our brands. It speeds up the process of identifying the latest trends