Hootsuite

What do you like best about the product?

What I appreciate most is how the centralized calendar and multi-platform scheduling streamline my entire workflow. Instead of logging into each social network separately, the intuitive drag-and-drop UI allows me to easily schedule posts weeks ahead of time, saving me several hours each week. Beyond just scheduling, the ability to see and analyze all campaigns in one unified dashboard is a game-changer. The robust analytics and customizable reporting features make it incredibly easy to track our performance across channels, giving us a clear picture of our ROI and helping us make data-driven decisions.

What do you dislike about the product?

While the platform is robust, sharing an account across a large organization like Colliers creates a cluttered UI. The default calendar view displays everyone's scheduled posts, making it visually confusing and time-consuming to isolate my own content. This lack of personalized filtering slows down performance when managing daily workflows and increases the risk of accidentally altering another user's post. Adding a sticky filter or a default 'My Posts' toggle to the dashboard would drastically improve the user experience for enterprise teams.

What problems is the product solving and how is that benefiting you?

The Problem: Fragmented analysis across multiple social platforms wasted administrative time.

The Solution: AI-driven report generation from centralized data.

Copy/Paste Text: Our primary challenge was the sheer amount of time wasted manually aggregating social data for client updates. Hootsuite solved this by centralizing our entire workflow and analysis into a single platform. Instead of pulling individual metrics, I now use the platform's AI capabilities to quickly draft up performance reports for our clients. We struggled with slow, fragmented reporting, but this AI-assisted workflow has drastically reduced our weekly reporting time, allowing us to focus more on strategy rather than raw data entry.

What do you like best about the product?

I like how Hootsuite keeps my social posts, campaigns, conversations, and analytics accessible from one platform, which is really convenient. The ability to automate post scheduling is also a huge plus because it ensures content is published on time without needing manual intervention. Plus, the initial setup was smooth, making the experience even better.

What do you dislike about the product?

I think the plans could be easier to understand, with clearer feature comparison and fewer restrictions.

What problems is the product solving and how is that benefiting you?

I use Hootsuite to automate post scheduling, ensuring content is published on time without manual intervention. It keeps my social posts, campaigns, conversations, and analytics accessible from one platform.

What do you like best about the product?

I like that Hootsuite makes it easy to manage multiple social media channels in one place. The scheduling, content management and analytics features help streamline our workflow and make it easier to stay organized.

What do you dislike about the product?

Some features can feel limiting, especially when it comes to publishing certain post formats across different platforms. There are also occasional limitations with integrations and platform-specific functionality that can make the workflow less seamless.

What problems is the product solving and how is that benefiting you?

Hootsuite helps solve the challenge of managing multiple social media channels and keeping content organized in one place. It saves time by making scheduling, publishing and monitoring more efficient, while also making it easier to track performance and maintain a consistent content workflow.

What do you like best about the product?

The metrics that get sent to my inbox as frequently as I would like, the hootbio plug-in option is a great tool to keep our links organized, and the lumen feature help distribute comments and messages to the designated person on the team for said topic. It is doing the job but we do want it to keep up with the times. Things are rapidly changing on social media and we need Hootsuite to keep up.

What do you dislike about the product?

I don't like that there is a limit to how deeply I can connect on social media. I can't post more than 10 photos on IG when using Hootsuite but can post 20 from my phone. I can't collaborate with people or business on Fb when scheduling with Hootsuite but I can on my phone. When tagging/collabing with someone on IG, it doesn't populate with their account so you have to make sure there is not a single typo within their username.

What problems is the product solving and how is that benefiting you?

It is allowing me to keep organized with the perch section being very clear and user friendly. We get more in depth analytics that get sent right to us which is very convenient. It allows me to just drop my data in as soon as I get it without procrastinating. I know only the details that I want listed will be the only ones shown. I don't waste my time sifting through useless info.

What do you like best about the product?

Reduce manual work by automating publishing, monitoring and routine social media tasks.

What do you dislike about the product?

Problem creating data driven social media strategies.

What problems is the product solving and how is that benefiting you?

Hootsuite insight help marketers optimize content strategy based on performance data audience response.

What do you like best about the product?

Easy to set up/schedule posts. Some sponsors have recurring posts that go a full calendar year and it is very easy to repost them on schedule so they get all their promotions. We also keep up with event dates and recruiters at our events daily

What do you dislike about the product?

Other than the cost, the tools are excellent. We have not had any issues with our account or managing client accounts. We enjoy working in Hootsuite and are active daily:)

What problems is the product solving and how is that benefiting you?

Keeping up with all our accounts. As an agency it is ideal to have all accounts in one place to view schedules and make sure everyone has their required posts scheduled for the week across all their properties

Recommendations to others considering the product:

We recommend using Hootsuite for its ease of use and comprehensive features. It is particularly beneficial for agencies managing multiple accounts.

What do you like best about the product?

I use Hootsuite for content scheduling and publishing. I really like its ability to draft, schedule, and bulk upload posts to release automatically at optimal times across different networks. It also comes with built-in AI extensions like Blue Silk AI, which helps me generate captions, suggest hashtags, and summarize complex listening data. The initial setup was easy, though configuring for complex team workflows requires a bit of learning.

What do you dislike about the product?

I think Hootsuite needs to address API connection stability issues. Also, while the setup was easy, configuring it for complex team workflows requires a bit of learning.

What problems is the product solving and how is that benefiting you?

I use Hootsuite to draft, schedule, and bulk upload posts across networks at optimal times. It has AI features like Blue Silk AI for generating captions, suggesting hashtags, and summarizing data.

What do you like best about the product?

Hootsuite makes it easy to manage social media across multiple accounts by bringing everything you need for scheduling and monitoring into one place, with quick and convenient access.

What do you dislike about the product?

The pricing is not always friendly for smaller companies, whether this fits into your marketing budget will be dependent on how many accounts you run.

What problems is the product solving and how is that benefiting you?

It saves you from having to set up multiple feeds for monitoring and from switching back and forth constantly from accounts which is time saving and makes things easier.

What do you like best about the product?

I like Hootsuite's response time and I found the initial setup to be very easy.

What do you dislike about the product?

The scalability aspect

What problems is the product solving and how is that benefiting you?

I would expect Hootsuite to help with real-time engagement on different platforms and improve response times.

What do you like best about the product?

I find Hootsuite's features very special, as it's a media management tool that brings scheduling, content creation, analytics, and social listening all to one place. It stands out as an all-in-one social media management platform. I like using the AI tools because they help generate captions, brainstorm ideas, and fix grammar. The social listening and monitoring features are helpful for tracking competitor activity and audience sentiment across millions of online sources. Team collaboration is another aspect I appreciate, with streamlined content approvals, task sending, and customer care. I also like the content scheduling and publishing, with auto-scheduling and unlimited posts to multiple social networks, along with calendar and planner views, which is really cool. The platform is easy to access, and the dashboard is clear, so I find it easy to set up and navigate.

What do you dislike about the product?

I feel like some things that really need to improve are refreshing and clearing the cache, reconnecting social accounts, and the process of logging out and back in. Also, checking browser extensions seems like something that needs attention. Another point is the higher subscription costs.

What problems is the product solving and how is that benefiting you?

I find Hootsuite brings media management, scheduling, content creation, analytics, and social listening to one place. It helps with AI tools for captions and tracking competitor activity. However, it needs improvement in refreshing accounts and has higher subscription costs.