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Hootsuite
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
Reviews (7093)
Gregory K.
Analytics Reporting That Keeps Our Team on Track
Reviewed on Jun 22, 2026
Review provided by G2
What do you like best about the product?
I love the analytic reporting! I use this feature regularly to update our team on performance, as well as insights to competitor's social media content.
What do you dislike about the product?
I wish you were able to re-order photos when posting multiple photos in one post. I have to go into the native platforms when I am posting multiple photo so I can rearrange them.
What problems is the product solving and how is that benefiting you?
Being able to see all of the scheduled content for all social media platforms in one place has been extremely helpful. This helps me see our content performance at a glance.
reviewer2858631
Content planning has become streamlined and centralizes all social channels for a solo marketer
Reviewed on Jun 22, 2026
Review provided by PeerSpot
What is our primary use case?
How has it helped my organization?
HootSuite has impacted my organization positively by helping me to be more efficient. I can respond to social media and comment all in one place, so it makes me more efficient.
I measure that efficiency by noting it allows me to have more free time for planning other content with me scheduling the content in the platform.
What is most valuable?
I love the usability of HootSuite, and it is easy to learn; that is one of the great things. I love how I can use everything at once, all of my social media platforms all in one.
I find that it was generally intuitive during the onboarding process.
What needs improvement?
I do not think HootSuite needs any improvements at the moment; I am enjoying using it right now and I really do not have any tips for improvement.
For how long have I used the solution?
I have been working in my current field for two years.
What do I think about the stability of the solution?
I have not explored HootSuite's AI capabilities yet, but overall, I think the security is very good; I have not had any problems with that so far.
What do I think about the scalability of the solution?
HootSuite is deployed in my organization in a private cloud.
What other advice do I have?
I would advise others looking into using HootSuite to consider whatever their needs are. I would listen to them and ask them about their requirements. It really depends on the needs of the person. If they want content management and social media management, depending on what they are looking for, I would recommend HootSuite to them.
I have not tried HootSuite's AI capabilities regarding its accuracy and reliability of output. I would rate this review an 8.
Tom Wondra
Social campaigns have been scheduled efficiently and posting now saves a full staff position
Reviewed on Jun 21, 2026
Review provided by PeerSpot
What is our primary use case?
What is most valuable?
The best features HootSuite offers are that it connects to the social platforms that I'm interested in and it's easy to use and to understand.
HootSuite is easy to use for me because it's intuitive in the way that you need to set up posting campaigns and to load the particular posts so that they show up the way you'd like them to and in the timing that you'd like them to.
HootSuite has positively impacted my organization by making it easy for us to post our socials without having to add staff.
What needs improvement?
HootSuite does everything I need it to do, so I don't really have any complaints or any changes that I would make.
For how long have I used the solution?
I have been using HootSuite for about two years.
What do I think about the stability of the solution?
HootSuite is stable.
What do I think about the scalability of the solution?
In terms of scalability, HootSuite is probably fine. We're not really scaling, so at the moment I don't have a need for scaling, so I don't really know.
How are customer service and support?
I have never used the customer support.
Which solution did I use previously and why did I switch?
I did not previously use a different solution before HootSuite.
How was the initial setup?
My experience with pricing, setup cost, and licensing was positive. I didn't really look at it very deeply. I didn't do a lot of comparison. It was a tool that was recommended to me, and so I looked at it, it looked as though it worked fine, and so I used it.
What was our ROI?
I have seen a return on investment because we have fewer employees needed. We probably would have needed to hire someone to do the work had we not had HootSuite, so it saved a headcount.
Which other solutions did I evaluate?
Before choosing HootSuite, I did not really evaluate other options.
What other advice do I have?
Regarding HootSuite's AI capabilities, I think its governance and security are fine. I don't really do much with that, so I haven't really looked into it, but I'm sure it works fine.
Regarding HootSuite's AI capabilities, I think the accuracy and reliability of its output seems fine. It seems to be accurate and reliable.
My advice to others looking into using HootSuite is to definitely consider it, have a look at it, and make sure it meets your needs. I would rate this product a 9 out of 10.
Matthew D.
Efficient, User-Friendly Social Campaign Management with Helpful AI
Reviewed on Jun 20, 2026
Review provided by G2
What do you like best about the product?
I find Hootsuite most effective and efficient for managing your social media campaigns for numerous social media channels. Its easy to use and super friendly, especially the AI help.
What do you dislike about the product?
I wish Hootsuite had more options to repeat and reschedule posts in the future so its easier to manage campaigns and post future ads. I'd like more tutorials and videos to help us learn all aspects of the programs
What problems is the product solving and how is that benefiting you?
I basically don't need to have a social media manager because I can program ads and campaigns myself on multiple platforms which makes my job easier, especially for small nonprofits and businesses.
Anonymous
Convenient Social Management, Poor Customer Support
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
I like using Hootsuite because it allows me to manage my company's over 10 social media accounts from one location. I save time by avoiding the need to switch from platform to platform and profile to profile, especially within systems like Meta. This centralization is what makes it valuable to me.
What do you dislike about the product?
The customer support is absolutely terrible. Easy to setup, but has been nothing but issues since then especially with the billing and support teams being completely unresponsive. We have filed multiple tickets and attempted multiple channels of communication over more than a week to get in touch with the team, with no response from Hootsuite at all.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to manage over 10 social media accounts, saving time by making changes in one location instead of switching from platform to platform.
Nidia M.
People clicked for the art and the feed was improv.
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
The dashboard effectively fills in the technical chasm between social engagement first-time and direct search time. The challenge is to decide between 100% Effective (hashtags in caption) and 60% Effective (hashtags in comments). This means that operations teams must choose between full automation and operational efficiency ('set-and-forget') and the manual work of logging back in to networks to take advantage of the engagement delta.
What do you dislike about the product?
The clear strategic tension between automated scale and humanmade authenticity whereby the polished AI content has a trust deficit against the unpolished human elements.
What problems is the product solving and how is that benefiting you?
Current workplace practices create a very problematic operational lag for the modern enterprise: team members have to copy and paste a variety of credentials to a variety of platforms, utilizing a variety of internal storage systems (such as shared spreadsheets). The key operational benefit is the enterprise-grade governance and single-point-of-entry security that cuts the digital attack surface for the entire enterprise by a factor of one billion.
Pooja W.
Hootsuite Keeps All Client Social Work in One Place—Huge Time Saver
Reviewed on Jun 19, 2026
Review provided by G2
What do you like best about the product?
We run a marketing agency and work with eCommerce brands in India, UAE and USA. Managing multiple client accounts is a big part of our daily work. Hootsuite keeps everything in one place, which saves a ton of time. Scheduling feature is really time saver and trello like boards make it easy to track conversations and engagement for each client. Social listening and keyword tracking tools help us stay on top of trends without switching between multiple tools.
What do you dislike about the product?
Pricing is quite high, especially for smaller agencies. The other issue is account disconnections. Sometimes a social profile drops and needs to be reconnected, which usually means involving client. That's annoying sometime, when you're handling multiple accounts, that kind of back and forth gets frustrating.
What problems is the product solving and how is that benefiting you?
We manage social media for multiple eCommerce brands along with other marketing work. Hootsuite puts scheduling, monitoring, engagement and keyword tracking all in one place. This cuts down a lot of manual work. Our team stays organized, keeps activity consistent across all client accounts and gets more time to focus on eCommerce on store work like CRO, SEO etc.
Fiemmi G.
Efficient Social Media Management in One Platform
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
What I like best about Hootsuite is its ability to manage multiple social media accounts from one platform. It makes scheduling posts, monitoring engagement, and tracking performance much more efficient. The user-friendly dashboard and analytics tools help streamline social media management and save time.
What do you dislike about the product?
One area where Hootsuite could improve is its reporting and analytics features, which can sometimes feel limited or require additional customization. The platform can also be slow at times, and some advanced features are only available in higher-tier plans. Additionally, managing content approvals and workflows could be more streamlined.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the challenge of managing multiple social media accounts and campaigns from a single platform. Instead of logging into each social channel separately, I can schedule content, monitor engagement, track performance, and collaborate with team members in one place. This saves time, improves efficiency, helps maintain a consistent posting schedule, and provides valuable insights that support better social media and marketing decisions.
Information Technology and Services
Great Scheduling and Platform Support, but Calendar Editing Slows Things Down
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
I like the ability to schedule all of my posts ahead of time, at once, without having to upload a lot of different places, and the number of platforms that are supported.
What do you dislike about the product?
I don't love when my accounts disconnect and it takes multiple tries to get them connected back. I don't like that you can't drag and drop posts from one date to another in the calendar view- you have to go into each post for each platform and change the date individually. I don't love the analytics.
What problems is the product solving and how is that benefiting you?
It helps me to be able to schedule many posts to lots of platforms in one place. I can upload a video once, for instance, and send it multiple places. I like being able to see all my scheduled posts in one calendar view.
James L.
Helpful tool for keeping social media work organized
Reviewed on Jun 18, 2026
Review provided by G2
What do you like best about the product?
The biggest benefit for me is having multiple social media accounts managed from one place. It saves time when scheduling content and monitoring activity across different platforms. I also like the calendar view because it gives a clear picture of upcoming posts and helps avoid gaps in our publishing schedule.
What do you dislike about the product?
Some reporting features could offer more flexibility for custom metrics. It can also take some time to learn where all the settings and tools are located
What problems is the product solving and how is that benefiting you?
Our team used to post content manually on each social network, which was time consuming and difficult to coordinate. Hootsuite allows us to plan content in advance and monitor engagement from a single dashboard. This has improved consistency and reduced the amount of repetitive work involved in managing social media.