Hootsuite
HootsuiteReviews from AWS customer
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Streamlined Post Scheduling and Analytics
What do you like best about the product?
I majorly use Hootsuite for scheduling my posts, and it helps me schedule them in advance for different countries, considering local times. I also appreciate that it suggests the best timings to post to achieve maximum engagement in particular regions. The platform allows me to extract reports and gain valuable analytics, helping me with end-of-year or midyear reporting and understanding which posts perform well. I can schedule posts up to a month in advance, which frees me from routine tasks and allows me to focus on other marketing areas. The initial setup of Hootsuite was quite good, thanks to the onboarding team that helped integrate our social accounts with the platform.
What do you dislike about the product?
I think the tagging functionality needs to be more advanced as I'm not able to tag people who are not in my personal account list. So I think if that can be resolved, then I think Hootsuite would become an ideal platform for any marketer to schedule posts.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to schedule posts in advance, analyze performance through reports and analytics, and tag people in social posts. It helps me post at optimal times for different countries and focus on other marketing duties while managing content effectively.
A reliable partner for managing global social strategy without the burnout
What do you like best about the product?
I handle a lot of accounts across the EEMEA region, and honestly, having everything in one dashboard keeps me from losing my mind. The calendar view is the thing I rely on most because seeing the week laid out helps me feel like I’m in control of the chaos. I’ve also been using the AI tools for hashtags when my brain feels a bit too crowded from the move to Germany.
What do you dislike about the product?
It can feel heavy sometimes, and I find myself clicking around way too much just to find a simple metric, which really breaks my focus. And I usually avoid the mobile app too, since it feels clunky and I'd just rather wait until I'm back at my laptop.
What problems is the product solving and how is that benefiting you?
Hootsuite basically stops the constant jumping between tabs for NIQ, letting me manage all our Meta and LinkedIn channels from one spot. It solves that messy problem of manual scheduling across different time zones so I can focus on the bigger strategy. I can keep an eye on what people are saying about us through the listening tool, which is vital for global brands.
Reliable, Measurable Social Marketing with Strong Governance and ROI-Focused Analytics
What do you like best about the product?
Something that I like best about Hootsuite is how reliably it turns social media from a sometimes reactive task into a disciplined, measurable marketing channel. The platform’s strength has operational clarity with unified publishing, clear approval workflows, and analytics that actually track to business objectives instead of vanity metrics. For a tech marketer juggling multiple platforms, stakeholders, and campaigns, Hootsuite provides just enough structure to scale without slowing teams down. It’s a tool designed for grown-up marketing organizations where governance, consistency, and ROI matter as much as creativity.
What do you dislike about the product?
I would say that what I do not love about Hootsuite is that it can feel a little dated for how fast marketing now moves. The interface prioritizes control and process, which is great at times, but it often comes at the expense of speed, experimentation, and intuitive workflows. Advanced analytics and listening capabilities are locked behind higher pricing tiers, making the platform feel less accessible relative to more agile competitors, which could hinder those with low to no budget.
What problems is the product solving and how is that benefiting you?
Hootsuite helps solves an issue of social media chaos at scale. As channels multiply, and your audiences fragment more and more, the platform creates a single system of record for social (publishing, engagement, and measurement) all in one place. It eliminates the inefficiency of channel-by-channel management and reduces the risk that comes from ad hoc posting and an inconsistent brand voice.
For me, a benefit is control and accountability. It lets me to align social activity with broader marketing and business objectives by enforcing workflows, approvals, and clear ownership across teams. I gain visibility into what’s being published, how it’s performing, and where resources are actually driving impact.
For me, a benefit is control and accountability. It lets me to align social activity with broader marketing and business objectives by enforcing workflows, approvals, and clear ownership across teams. I gain visibility into what’s being published, how it’s performing, and where resources are actually driving impact.
Effortless Social Media Management, Highly Recommended
What do you like best about the product?
I use Hootsuite to schedule social media posts, which saves me time and energy because I don't have to rush to remember to post, and I can do everything all in one place. I like how easy and convenient it is to use. As someone who wasn't as tech-savvy in the beginning (I am now), I was able to navigate the tools with ease with little guidance. The initial setup was very easy for me.
What do you dislike about the product?
n/a
What problems is the product solving and how is that benefiting you?
I use Hootsuite to schedule social media posts. It saves me time and energy because I don't have to rush to remember to post, and I can do everything all in one place.
Effortless Social Media Management with Hootsuite
What do you like best about the product?
I love that I can set up a number of different accounts, including ours and our clients', to make social media management easier. It just makes life really easy for them and allows us to see everything in real-time for both our company and clients' posts. It's great because it lets us hone in on the timing with its recommendations of best time of day to share posts, and even how things look when they're scheduled to go out. It was easy to set up and leverage the resources. We also appreciate being able to see social media engagement via the app.
What do you dislike about the product?
The pricing is a bit steep when we factor in the additional accounts, but my team knows it's valuable for the work we do.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to see all posts for the month in one repository for all the platforms my team posts to - LinkedIn, Instagram and Facebook. It is easy to add team members, manage levels of access across profiles, and have real-time visibility and control over posts.
Great Learning Tool, Needs More Free Features
What do you like best about the product?
I like that with Hootsuite there's so much you can do with a paid plan, and I think they are very helpful. I also think the free plan gives just enough information if you are able to connect a business social media account. The initial setup was generally easy.
What do you dislike about the product?
I feel that the student account is hard to use for students if you do not actually have permission for each individual student to be logged into a business's social media account. Since students didn't have that access, they essentially weren't able to use the tool. I also think the free access to social listening tools is advertised but does not work, so that was disappointing. I wish more was available for the free student accounts so they could learn how to use it. My students left feeling like Hootsuite wasn't useful because they weren't able to use it properly with all the limitations.
What problems is the product solving and how is that benefiting you?
Hootsuite is helpful for showing students how to look at social media metrics. I like the paid plan's perks, and the free plan is useful if you connect a business account.
Effortless Multi-Platform Scheduling Across Multiple Accounts
What do you like best about the product?
My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms. As someone who manages multiple clients across multiple industries it helps me balance them all and plan ahead.
What do you dislike about the product?
It is one of the more expensive social media scheduling platforms. While it does have a plethora of features that are helpful that other social media scheduling companies do not – as a entrepreneur and team of one it is an extremely expensive business investment for me.
What problems is the product solving and how is that benefiting you?
They help me balance multiple clients who are all in different industries. They help me look at each clients industries analytics in a easily digestable way.
Custom, Bespoke Reporting Dashboards That Deliver
What do you like best about the product?
The ability to create custom, bespoke reporting dashboards means I can view leads and customers in different formats. The ability to connect my advertising platforms also allows me to use my first-party data more efficiently.
What do you dislike about the product?
I’m unable to split a contact record when the same person is a member of two segments. If that record gets updated, both segments get updated as well, which can make the data unreliable at times.
What problems is the product solving and how is that benefiting you?
The ability to track and manage customer journeys, identify how and where leads are generated, and import data back in so I can see when those leads become customers.
Keeps Our Business on Track With Important Dates
What do you like best about the product?
It helps me and my business stay on top of dates that are super important to keep our business running. I like the people that I deal with in everyday business.
What do you dislike about the product?
The pricing is a little too high for my taste It is a good company but they need to be more affordable for people to be able to use them.
I do wish they would have a lower price point for their services.
I do wish they would have a lower price point for their services.
What problems is the product solving and how is that benefiting you?
It solves the everyday headache of handling our social media accounts. They are really helpful in what they do for our business as a whole. We are very grateful.
Powerful Streams & Deep Reporting, with Strong Marketing Stack Integrations
What do you like best about the product?
The "Streams" feature is useful for real-time monitoring of keywords, hashtags, and competitors. I haven’t used it since the OwlyWriter AI has been introduced, but I’ve heard it’s great for supporting with generating captions, hashtags, and even repurposing high-performing posts. One of the things I love about Hootsuite is that the reporting is deep and gives very helpful insights for building strategy. Having apps like like Canva, Adobe Express, and Salesforce built in means it fits into almost any professional marketing stack.
What do you dislike about the product?
If you are new to the platform, it can feel quite cluttered with a complicated UX, this can put people off at the early stages or if you want to start off by just scheduling a few posts. The high Price Tag makes it inaccessible for freelancers and small brands as many of the best collaboration tools and advanced analytics are locked behind the Team or Business plans. It’s also very frustrating how the auto-renewals work and the cancellation process can be difficult.
What problems is the product solving and how is that benefiting you?
The deep reporting features help to strategise and see how well certain posts have performed. As an agency it is particularly useful in providing clients with quick insights and highlighting the ROI for different accounts. Managing everything in one place, including the reporting, saves valuable time in a fast paced environment.
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