Hootsuite

What do you like best about the product?

It's incredibly intuitive. Very happy with the platform features and performance. Perch and Analytics I use the most. I also love Streams under Nest for staying on top of mentions for clients. It makes it incredibly easy to engage with relevant mentions and build brand engagement. The recent mcp integrations have been wonderful in streamlining processes. The internal AI tools have been great. I've loved wisdom for reviewing performance and gaining insights but also for copy, alt text, hashtags, and more. Onboarding was a breeze with our rep. We were set up in no time. Though Hootsuite is an investment it's proven to be helpful in so many ways for our clients. The listening tool is great for research and providing valuable information.

What do you dislike about the product?

My only constructive feedback would be the calendar sharing for reviewing posts. Currently, we can only share 1 week at a time. I would love to be able to share a custom calendar view for clients so they can preview all posts in Hootsuite rather than keeping that step in Figma.

What problems is the product solving and how is that benefiting you?

Hootsuite cut the scheduling process time in half. It also is much easier to use than Meta. Revising posts in Meta is clunky and time consuming. It's a breeze in Hootsuite. The analytics are robust and having them all in one nice looking report is lovely. Adding that I can pull insights to review from wisdom has been an incredible time saver and a great feature. The integrations with Claude, etc. also allow us to streamline our workflow. With Hootsuite there is an unbelievable amount of time saved. The ability to up the quality of work and quality of reporting has been great. There's also greater ease of communication and an overall ease of doing the job.

What do you like best about the product?

Hootsuite has, by far, the most superior UI/UX of all the social media management tools I’ve worked with. I also really like the AI/intelligence features (OwlyAi), as well as the social listening tool.

What do you dislike about the product?

I wish Hootsuite had a built-in Review Management component so my team could handle everything in one platform. Also, some junior support members aren’t really contributing beyond providing routine platform updates.

What problems is the product solving and how is that benefiting you?

It keeps everything organized for our social team and our franchisees, which was a mess before; the AI has been a genuine time-saver for us this year and we're just getting started with it. The platform is friendly enough that our franchisees actually use it, and adoption has gone way up. They can drop in content, and we can make creative and copy adjustments before anything gets approved and goes public.

What do you like best about the product?

I like Hootsuite best because it makes managing multiple social media accounts much easier from one centralized platform. The scheduling and content-planning features save time, while the analytics help track engagement and understand which content performs best.

What do you dislike about the product?

The main thing I dislike about Hootsuite is that some advanced features can feel expensive, especially for smaller teams or individual users. The interface can also take some time to learn, and some workflows require more clicks than expected.

What problems is the product solving and how is that benefiting you?

Hootsuite solves the problem of managing multiple social media accounts and content schedules across different platforms. It gives me one centralized place to create, schedule, publish, monitor, and analyze content, which saves time and reduces the need to switch between different social media platforms. The analytics also help me understand audience engagement and improve my content strategy.

What do you like best about the product?

Managing social media for multiple client accounts can get messy fast. Hootsuite makes scheduling easy. I just write post, adjust captions for each platform, pull in canva graphics, and move posts on calendar in seconds. I love shared inbox. It's a big help. It tags urgent comments so I can answer questions fast without switching between multiple browser tabs. Connecting claude is also handy for drafting posts directly in chat.

What do you dislike about the product?

Accounts randomly disconnect, especially Linkedin. Plan limits are also frustrating. Adding extra team seats costs a lot. Also, even though I connected Claude, trying to check analytics told me I need an Advanced plan. It is disappointing that a paid team plan does not include that.

What problems is the product solving and how is that benefiting you?

Before Hootsuite, I had to log into separate apps for six to eight clients everyday. It was easy to make mistakes. Now, all client accounts are in one place. It saves me six to eight hours each week on scheduling and comments, so I have more time to create videos and work with clients.

What do you like best about the product?

I think it's straightforward for the most part when it comes to looking at a calendar or creating a post. I think the customer experience when creating a post seems to be simple enough.

What do you dislike about the product?

There's a lot of errors when creating posts - some media doesn't populate and it's clunky to find accounts to tag. The other features are often difficult to use like the inconsistencies of the analytics and the app overall is not good.

What problems is the product solving and how is that benefiting you?

It's mostly helpful in streamlining the scheduling and posting of our social media posts across our social media platforms rather than me manually posting.

What do you like best about the product?

The entire platform is impressive, but the auto-scheduler for social media posts has been the most helpful feature for us. It’s saved us time and reduced the resources we need to manage our social media marketing.

What do you dislike about the product?

There’s not much we dislike about the platform, but it can be expensive and a bit clunky for a small team. Occasionally, the connection to a social media platform drops.

What problems is the product solving and how is that benefiting you?

We’re a pretty small, lean startup, and Hootsuite helps us stay that way while saving money thanks to its automations and team collaboration features.

What do you like best about the product?

Direct publishing and social listening are two features I really appreciate. I love being able to tune into conversations about my clients and better understand the sentiment behind what people are saying. Direct publishing also saves me a ton of time.

What do you dislike about the product?

The analytics don’t always match up with the native platforms, which makes it tricky to verify which numbers are correct. It also creates duplicate work when I have to check multiple sources.

What problems is the product solving and how is that benefiting you?

Hootsuite is definitely a time-saver. The automation features are incredibly helpful, especially for analytics and for sending monthly updates directly to clients.

What do you like best about the product?

It’s interesting how it creates metrics from social media and also integrates them with other information. I haven’t seen this feature in other tools; I remember needing a specific tool just to gather information from social media. The performance is really great, and now that AI is everywhere, it helps you do things more easily, which is the best part.

What do you dislike about the product?

I’ll focus on what you can improve to make this a more competitive tool. It’s important to run a demo for potential customers and clearly explain the strongest features the tool offers. You should also put more emphasis on pricing and ROI, because in the end, big companies are looking for tools that can reduce the costs of their services. And If they found another company offering a cheaper tool that can do the same of course they will migrate to that, also never forget the performance of the tool, because that made that the company search another tool to satisfy this part, at some point we have too many dashboards that run everyday or weekly, etc, the performance was affected on the tool so for that the migration.

What problems is the product solving and how is that benefiting you?

Before using Hootsuite, it was difficult to manage content consistently across multiple social media platforms. Publishing meant constantly switching between accounts, which made planning ahead, monitoring engagement, and tracking performance unnecessarily time-consuming.

Now we can schedule posts in advance, manage all our channels from a single, centralized dashboard, and use analytics to see which content performs best. As a result, our posting is more consistent, there’s less manual work, and we’re able to respond to our audience more quickly and efficiently.

What do you like best about the product?

The ability to plan post and track all the engagement in one place. The best part it is easy to understand. All platforms being managed in one place makes it super helpful and reduces work time.

What do you dislike about the product?

This can get pretty expensive but great tools. Not all platforms work properly for Hootsuite. Can be a ton of information in one place if you aren’t used to looking at it.

What problems is the product solving and how is that benefiting you?

It reduces the tack on social media that I have. Even when I forget to post or do something Hootsuite always has it covered with notifications and alerts.

What do you like best about the product?

The ability to host all of our channels in one system helps to prevent us from wasting times bouncing between native channels. Being able to collaborate with members of our team to create and work on drafts for copy allows us to give feedback deliberate feedback, including when working remotely.

The insights and reports we can access from one system saves manually pulling data from individual platforms.

What do you dislike about the product?

We have found that content can compress when uploaded and published through this system and does not always display correctly onto the channel. Pricing is pretty expensive per seat.

The use of "clever" names like "perch" on the menu is not intuitive and creates an extra barrier when using the platform. I don't want to have to figure out where I should be going because the menu uses clever names - it should be obvious and easy.

What problems is the product solving and how is that benefiting you?

We used to publish via the native social media channels and would need to bounce between the individual apps, or websites, to deliver campaigns. Since using Hootsuite, we can seamlessly manage a campaign from one individual platform.

The listening feature enables us to keep across the sentiment for topics we are focused on and creates opportunities beyond just social media, including comms and PR.

Inboxes, comments and engagement can also be monitored from an individual platform rather than jumping between different systems.