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Hootsuite
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
Reviews (7194)
Information Technology and Services
High-Performance Scheduling with an Intuitive UI and “Wisdom” AI
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
My favorite things about Hootsuite is the performance. I appreciate the ability to publish posts far in advance, and the ability to edit them even after pressing schedule. I also enjoy the UI/UX and find it to be easy to use especially with the built in "Wisdom" AI feature.
What do you dislike about the product?
I'm not a huge fan of the "create a post" section where you select the accounts you wish to publish to. As a company with many accounts, when it stutters and slows down between selections - it can slow down progress when in a rush. It's not a huge ding, but something that I find repetitively annoying.
What problems is the product solving and how is that benefiting you?
Hootsuite has helped support my social media journey within the company I work for. As an intern, I found the onboarding videos to be informational and helpful in the learning process. I find it easy to use and the in-app integrations are extremely helpful for linking via Instagram, getting ideas and proofing socials via Wisdom, and the in-app analytics.
Anonymous
Time-Saving Social Media Management with Customizable Scheduling
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
I love how Hootsuite helps in social media management, especially with scheduling content. It's very helpful in alleviating the time it takes to post things manually. I really appreciate the ability to schedule the same content across multiple social media accounts while still being able to customize individual posts where needed. It saves me so much time because I typically plan a month's worth of content ahead of time, and the scheduling feature allows me to set and forget it.
What do you dislike about the product?
Recent updates have been a little confusing. Not sure where to find certain features with the new interface and names
What problems is the product solving and how is that benefiting you?
Hootsuite helps alleviate the time of having to post manual social media updates. I love scheduling content across multiple accounts and customizing posts. It saves time by allowing me to plan a month's content in advance and then 'set and forget.'
Hannah R.
Easy Social Media Scheduling, Pricey for Small Teams
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
I liked how easy it was to navigate the Hootsuite platform, which was really convenient. I also appreciated the ability to easily check on the performance of my posts. Additionally, using Hootsuite to monitor social chatter helped me understand how people are responding to topics related to my posts. Their customer service was excellent during setup, really made me feel valued and guided me through the process.
What do you dislike about the product?
I found the price to be expensive.
What problems is the product solving and how is that benefiting you?
Hootsuite solved my problems of scheduling social media posts months in advance and managing tasks with a small team of only myself.
Events Services
Time-Saving Social Posting with Valuable Competitor Insights
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
The social media posting feature saves me so much time. I love the competitor insights to keep tabs on others in the industry, and to compare trends and content.
What do you dislike about the product?
I've had issues with Twitter and YouTube connecting so I still have to post natively there. I wish I could post to IG or "reshare" to story feature within the posting platform itself.
What problems is the product solving and how is that benefiting you?
I am a team of one, so being able to post to all the platforms I need to across multiple brands helps save me time and energy. This is a huge reason why we invested in this platform as I am a one man band.
Juan Felipe T.
Facilitate Network Management with Scheduled Posts
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
What I like about Hootsuite is that it allows us to post on our social networks without having to enter each one individually; everything is done in a single step. I love that it is a modern tool and it is really easy to make posts. I greatly value the ease of scheduling posts through a calendar, so we can plan ahead without having to enter the tool every day. Additionally, I found the initial setup very simple.
What do you dislike about the product?
I think it could be improved a bit more in terms of integration with other CRM tools, for example, HubSpot or Salesforce, so that they can be integrated more easily. I would also like an artificial intelligence tool where Hootsuite can provide suggestions regarding the audience we are targeting or certain types of posts, with a kind of feedback without having to analyze much.
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to post on all our social networks in one step, making it easier to schedule future posts with a calendar. However, the integration with CRM tools like HubSpot or Salesforce could be improved.
Maxim A.
Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking
Reviewed on Jul 29, 2026
Review provided by G2
What do you like best about the product?
In the past, managing my social media accounts required opening each individual platform to check messages etc., in addition to posting updates. Using Hootsuite allows me to publish updates across all my platforms, check messages, view engagement levels across platforms and compare performance across platforms without spending hours doing the same task.
What do you dislike about the product?
I dislike certain areas of the dashboard taking too long to locate. I also dislike the process of creating reports being too many clicks away. The fact that some design elements seem set (even though there are options) really bothers me. A small annoyance however it isn’t something I will go crazy over.
What problems is the product solving and how is that benefiting you?
Hootsuite has made my life easier by allowing me to schedule, check, post, and comment across multiple platforms at once. My favorite feature is being able to see all of my social media in one window (it used to be 5). I don’t have to switch back and forth between pages all day.
Lauren M.
Super Helpful Built-In AI for Quick Answers
Reviewed on Jul 28, 2026
Review provided by G2
What do you like best about the product?
I have found the AI tool within the platform to be super helpful. When I have a question, it allows me to ask instead of having to go to support or case manager, which they are totally available, but it is a quick solution I've used a lot.
What do you dislike about the product?
I think the UX is a little bit harder to use than other platforms. I've had a harder time finding certain functionalities and it takes more pressing buttons to find the same thing in comparison to competitors.
What problems is the product solving and how is that benefiting you?
We are now able to split out organic vs. paid reporting in a way that has been very beneficial to send reports up to higher management. We are also able to use the AI function to better analyze data that the platform provides us.
Ismail A.
Efficient Scheduling, Needs Better Accessibility
Reviewed on Jul 28, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite to boost scheduling, saving me time and allowing me to share a lot of posts at the same time. I also appreciate its analytics feature, as it helps me understand what people need and figure out which courses I can market.
What do you dislike about the product?
I find the accessibility on the website a bit difficult. There are issues with unlabeled buttons and missing image descriptions, which make it less user-friendly for me.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to boost scheduling, saving my time and allowing me to share a lot of posts at the same time. It helps me know what people need and what courses to market.
Biotechnology
Intuitive Dashboard and Owly AI Helps Us Execute Campaigns Faster and Add more ai features for analy
Reviewed on Jul 28, 2026
Review provided by G2
What do you like best about the product?
The Inbox and Owly AI agent have been a great addition. The dashboard is intuitive and easy to get trained on, and it integrates smoothly with other platforms. Overall, it feels like a powerhouse that helps the team execute campaigns faster. The pricing seems reasonable for the time and effort saved
What do you dislike about the product?
No facebook integration, maybe make the inbox more fluid, it lags a lot also the analytics seem overwhelming at a glance and i think they should add more ai features to it like autoamted reporting on soecific campaigns
What problems is the product solving and how is that benefiting you?
Fast to implement and easy to use across platforms, it gives our team a one-stop solution for the issues we were facing. It saves a lot of training time thanks to its intuitive design, and the analytics section is straightforward enough for a first-time user to understand. The content calendar is also very easy to use, and it saves time by letting us create and post from a single screen.
Public Relations and Communications
Quick, Easy Scheduling and Streamlined Post Management
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
I enjoy the scheduling tool, I find it very quick and easy to use. As well as the streams section where I can delete posts easily and all in one place
What do you dislike about the product?
I don't like that you can't send multiple tweets at one time from the same window or at least press send and post more it five seconds after. This slows me down with breaking news.
What problems is the product solving and how is that benefiting you?
It's helping me manage multiple accounts all at the same time. This is fixing the problem of having to log into multiple accounts especially under stress.