Hootsuite
HootsuiteReviews from AWS customer
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Makes social scheduling less stressful!
What do you like best about the product?
I like that I can plan out posts across different platforms from one dashboard. The calendar view makes it simple to see what is scheduled for the week and adjust quickly. The bulk upload saves me a lot of time when handling campaigns.
What do you dislike about the product?
The pricing feels a bit high for small teams. The analytics could also go deeper, especially when comparing performance between platforms.
What problems is the product solving and how is that benefiting you?
It helps me manage multiple client accounts without constantly logging in and out. I can track engagement, respond to comments, and keep a consistent posting schedule. This reduces stress and gives me more time to focus on strategy rather than manual posting.
Hootsuite Keeps My Social Accounts Organized in One Place
What do you like best about the product?
I am on Hootsuite daily scheduling posts for the various brands I work on. A calendar view helps everything get lined up and planned out in advance, which makes it easy to check for content gaps. Mostly, when messages are coming in from different platforms, I use it to track that without having to log in to each account.
What do you dislike about the product?
The reporting is a bit limited unless you pay for the upselling which can get frustrating when all you need are some quick insights for my team. The mobile app is clunky too – I’ve had times where scheduled posts didn’t sync properly. Reconnecting accounts can sometimes be a hassle, especially Instagram and Facebook.
What problems is the product solving and how is that benefiting you?
Hootsuite keeps me in one place so that I’m not wasting time bouncing around different platforms or missing messages. Hours a week are saved on scheduling alone, not to mention how much simpler it makes working together with others when everybody can see what’s in store.
Strong Scheduling & Analytics
What do you like best about the product?
I mostly love Hootsuite's analytics and listening feature. This data directly informs us about current real-time trends of our users, so we can leverage it in my SEO strategy because social media trends directly impact SEO.
What do you dislike about the product?
The learning curve and interface complexity can be overwhelming initially. When I first started using Hootsuite for OnPrintShop's social strategy, it took nearly two weeks to fully optimize our workflow and understand all the features.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the massive challenge of running coordinated social media campaigns across multiple platforms while handling SEO responsibilities. The biggest problem it solves is the disconnect between social media trends and SEO strategy.
Hootsuite makes social media management a joy!
What do you like best about the product?
This platform really shines when it comes to managing all your social media in one spot. You can easily schedule posts for Facebook, Twitter, Instagram, LinkedIn, and more, all from a single dashboard.
The bulk scheduling feature is especially helpful for content teams planning weeks or months.
The bulk scheduling feature is especially helpful for content teams planning weeks or months.
What do you dislike about the product?
Hootsuite's interface feels somewhat dated compared to newer competitors, and the learning curve can be steep for beginners. The pricing structure is quite expensive, especially for smaller businesses or solo creators.
What problems is the product solving and how is that benefiting you?
It effectively manages a variety of complex tasks associated with social media platforms, including content creation, audience engagement, analytics tracking, and strategic planning. This comprehensive approach ensures that all aspects of social media management are handled efficiently, ultimately driving better results and enhancing online presence.
Solid Tool for Resort Marketing
What do you like best about the product?
The content calendar view is a game-changer for planning seasonal campaigns at our resort. Coming from agency work where I was juggling multiple client calendars. I'm able to see our entire month's content laid out visually from monsoon season highlights to festival promotions. It keeps me organized and helps spot content gaps before they happen.
What do you dislike about the product?
Instagram stories scheduling is clunky and unreliable. Stories are huge for resort marketing. Showing real-time guest experiences, amenities, sunset shots, but I've had scheduled stories fail to post multiple times.
What problems is the product solving and how is that benefiting you?
Hootsuite primarily solves the chaos of managing multiple social platforms for a resort brand, and that's been invaluable as I've grown from a social media executive to handling broader digital marketing responsibilities. And the biggest problem it solves is time management.
The tool has helped me streamline content planning
What do you like best about the product?
Posts can be scheduled in advance, ensuring consistent content without requiring constant online presence.
What do you dislike about the product?
Advanced features are expensive and can be difficult to navigate
What problems is the product solving and how is that benefiting you?
Maintain consistency in posting and analyze audience insights to improve campaign effectiveness.
Pricey, but it does what you need it to do and some.
What do you like best about the product?
Hootsuite is really a simple tool to use. I use it practically daily and I'm not sure how it could be any easier. The integration of AI into the platform really is great. I also really enjoy being able to drag and drop my posts to change the day I'm posting something.
What do you dislike about the product?
As the title suggests, Hootsuite is definitely one of the most expensive for what it does. I know that they're constantly improving, but I think their AI could still use some work. Other AI platforms give a little more personality to the content, but OwlyAI feels dry and impersonal. I often find myself using other AI tools to help with content.
What problems is the product solving and how is that benefiting you?
Hootsuite saves me a TON of time. I don't have to worry about going to every social media platform to post. I can just go to Hootsuite and manage all of my social channels in one space.
Useful hub for advancing action on multiple platforms simultaneously.
What do you like best about the product?
I enjoy the ability to schedule posts and optimize the same post for multiple platforms in one place. It's easy to get to and use daily from, integrating multiple platforms into one visit. If I am knowingly unable to post in the coming days, its a great place to schedule in advance.
What do you dislike about the product?
One downside is that there is limited functionality - for example on instagram I cannot customize posts to the full degree possible on that platform. Also you need to know the tag completely first, you can't search it on Hootsuite.
What problems is the product solving and how is that benefiting you?
We have multiple platforms that we use and it takes time to manage them all. Hootsuite saves me time in being able to put content out on all platforms at once.
My go-to partner for social media to educate my audience.
What do you like best about the product?
Hootsuite has been very helpful for managing Be Me's social media. Scheduling feature saves me hours every week. I can batch our period education content, schedule it across Instagram, Facebook, LinkedIn, and Twitter, then focus on engaging with our community. The social listening tools are fantastic - I track conversations about period shame, menstrual health, and pad safety. When someone needs support or has questions about their period, I can jump in quickly with helpful content
What do you dislike about the product?
I wish I could schedule posts to Google My Business. When we're running period awareness campaigns, being able to schedule everything at once would save so much time.
What problems is the product solving and how is that benefiting you?
Before Hootsuite, I was constantly juggling different platforms and missing important conversations. Now I can manage Be Me's education content in one place - Instagram, Facebook, LinkedIn, and Twitter all synchronized. We never miss period awareness campaigns anymore. That's the best part and I love about it.
Hootsuite: A Handy Tool for Juggling Many Social Media Accounts
What do you like best about the product?
What I like is the fact that all my social accounts are in one dashboard through Hootsuite. Well, it’s the scheduling tool—totally mind-blowing because now I prepare campaigns days in advance rather than literally scrambling to post in ‘real time.’ What I really like is the unified inbox, so I don’t lose out on any comments, DMs…everything is pulled into there. It’s really handy when an event or a campaign gets even a little bit of traction.
What do you dislike about the product?
Every so often, the approval workflow feels a bit cumbersome, especially with high volumes of content spread across teams. I’ve also seen some delay at times when switching between workspaces or loading a big library of assets. Finally, more integrations and automation flexibility -these guys are on par with Sprout Social in that regard.
What problems is the product solving and how is that benefiting you?
Pre-Hootsuite and I was lost in a sea of trying to manage Facebook, Instagram, LinkedIn, and Twitter individually, constantly logging in and out and dealing with fragmented analytics. Hootsuite simplified all of this by combining publishing engagement, and reporting into one easy platform. It easily saves me hours each week, helps me clearly demonstrate ROI to my leadership, and keeps my clients' campaigns organized.
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