Hootsuite
HootsuiteExternal reviews
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Perfect for anyone looking for a powerful and user-friendly social media management tool!
What do you like best about the product?
Having used Hootsuite for nearly a year, I can say that it is an excellent tool for social media management.
One of the most significant advantages of Hootsuite is its user-friendly interface. It is easy to navigate and intuitive; even for those who are not very tech-savvy, many "tech-phobes" in the team have been able to pick it up and use it effectively. It's great that the platform allows you to schedule posts across multiple social media channels, saving the team and me so much time. We also use it to monitor our social media accounts for mentions and engage with our followers directly from the platform, which ensures we don't miss any incoming engagement.
Another thing I love about Hootsuite is its robust analytics and reporting features. The platform provides detailed reports on engagement, reach, and other metrics that are essential for measuring the success of your social media strategy. This allows us to take a test and learn approach when producing content without spending hours reporting.
One of the most significant advantages of Hootsuite is its user-friendly interface. It is easy to navigate and intuitive; even for those who are not very tech-savvy, many "tech-phobes" in the team have been able to pick it up and use it effectively. It's great that the platform allows you to schedule posts across multiple social media channels, saving the team and me so much time. We also use it to monitor our social media accounts for mentions and engage with our followers directly from the platform, which ensures we don't miss any incoming engagement.
Another thing I love about Hootsuite is its robust analytics and reporting features. The platform provides detailed reports on engagement, reach, and other metrics that are essential for measuring the success of your social media strategy. This allows us to take a test and learn approach when producing content without spending hours reporting.
What do you dislike about the product?
However, one of the downsides of Hootsuite is that it can be pricey when adding additional users and using the apps within the platform.
What problems is the product solving and how is that benefiting you?
Using Hootsuite saves me time, improves efficiency, and provides critical data to make informed decisions.
This centralised approach Hootsuite enables me to take saves me time by streamlining social media management, making it more efficient and effective.
This centralised approach Hootsuite enables me to take saves me time by streamlining social media management, making it more efficient and effective.
Easily manage all of your social channels in one platform
What do you like best about the product?
Hootsuite allows me to manage all social channels in one dashboard. The platform is simple to use and ensures no customer queries are missed. The content calendar enables us to schedule posts in advance and gives other teams visibility of our social media plan to ensure we are all aligned.
What do you dislike about the product?
Not all DMs appear in the inbox. However, I think this is a restriction with Twitter/Facebook when the customer does not follow us rather than a Hootsuite issue.
What problems is the product solving and how is that benefiting you?
The new inbox features will benefit our team as auto-replies can be generated, and prioritisation functions can be set up. These functions will ensure the most critical messages are replied to first and will give a better experience to our customers.
Social Media Specialist
What do you like best about the product?
Hootsuite hosts a very comprehensive analytics page which helps me identify teams that may be falling behind on their engagement and posting requirements.
What do you dislike about the product?
I would like for Hootsuite to pull better data on Instagram Reels and TiKTok personal accounts as none of our properties have TikTok business accounts.
What problems is the product solving and how is that benefiting you?
For us, we have a hard time tracking analytics across our 90+ accounts that we oversee. They offer solutions for us to pull in data for individual accounts or all accounts combined. They also allow us to track important hashtags related to our brands which ensure we are staying on top of content and conversations.
Hootsuite for Real Estate
What do you like best about the product?
Hootsuite has been an incredible tool to consolidate our needs as a company. With over 180 social profiles, monitoring accounts in-platform can be challenging and Hootsuite has really alleviated a ton of that lift by being able to see all things in one place.
What do you dislike about the product?
Honestly, I think the only challenge for us is that our businesses use personal TikTok accounts and because of that, we can't connect those profiles to HS. Otherwise, no complaints!
What problems is the product solving and how is that benefiting you?
As I mentioned on the first page, we have over 180 social profiles to monitor and maintain, so seeing all of that in one place, especially from an analytics standpoint, is incredibly helpful.
Longtime customer
What do you like best about the product?
It's easy to use and the platform is consistently working on improvements, significantly as social media platforms change and grow. Great customer service!
What do you dislike about the product?
Occasionally, scheduled posts drop, and this is especially inconvenient on weekends.
What problems is the product solving and how is that benefiting you?
Scheduling posts; planning content ahead; collaborating with teammates. These are all time-savers.
Hootsuite has been a life-saver
What do you like best about the product?
Hootsuite is so convenient to use and has made my job as a Social Media Manager for a relatively large healthcare company. The dashboard makes it easy to manage the many pages and apps I use in one location.
What do you dislike about the product?
I post a large number of job ads on Facebook and sometimes, the ad will be rejected when I go through Hootsuites, but if I post the exact same ad directly on Facebook, it posts just fine. I am not sure if this problem is more a Facebook problem or Hootsuites.
This is nit-picky here, but when I type a post that I am using emojis... It won't let me choose more than one at a time. I have to re-open the emoji box after I have chosen 1... then search again if I am using a 2nd or 3rd or however many others.
This is nit-picky here, but when I type a post that I am using emojis... It won't let me choose more than one at a time. I have to re-open the emoji box after I have chosen 1... then search again if I am using a 2nd or 3rd or however many others.
What problems is the product solving and how is that benefiting you?
Time mostly... It is really a time-saver to have 1 place that I can monitor, interact, and analyze my social media accounts. I do not have a team, it is just me running all of our Social Media accounts. If I did have a team, I can certainly see the benefits of sharing data and information together.
Powerful tool with in-depth analytics and features simplifying the scheduling/drafting process
What do you like best about the product?
The analytics that Hootsuite provides are better than the average industry tool.
What do you dislike about the product?
A bit difficult to navigate through all the features and can overwhelm the user at times without prior training.
What problems is the product solving and how is that benefiting you?
Provides owned content performance across platform in one dashboard.
Easy to use overall
What do you like best about the product?
I really like that i'm able to connect all my social media accounts under one platform
What do you dislike about the product?
I would like a bit more clarity on the amplify program and how thats different from the rest of the platform.
What problems is the product solving and how is that benefiting you?
We're able to post for over 200 social accounts that it makes it easy to be able to manage all of them at once.
Corporate content scheduling/analytics/social listening tools all in one place
What do you like best about the product?
Hootsuite is our daily go-to for scheduling content (we particularly love the ability to tag products from our commerce catalog), analytics reports, and social listening. As a corporate brand with multiple subbrands and social media channels, it is integral for us to be able to manage our content all in one place.
What do you dislike about the product?
Although Hootsuite is great at taking feedback/user requests, there are a few features I wish would get pushed through and prioritized more expediently (for example, the capability to tag Facebook posts with items from the commerce catalog). There is also some discrepancy between the analytics from Meta and from Hootsuite, making it unclear which numbers we should use in our reporting metrics.
What problems is the product solving and how is that benefiting you?
As a lean mean social media team, Hootsuite gives us the gift of TIME! By having everything in one place and being able to easily and quickly schedule content, download pre-built analytics reports, and see all of your interactions, we can stay ahead of our workload.
Hootsuite is very user friendly, functional and is always making updates which I appreciate.
What do you like best about the product?
I like that I can schedule multiple posts on different channels seamlessly, it saves me a lot of time.
What do you dislike about the product?
I wish I could post a tweet to two twitter accounts, right now I can only post to one at a time.
What problems is the product solving and how is that benefiting you?
It allows us to save time when scheduling out social media posts in advance so we can do it all at once. It helps so I can save that time for other work.
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