Hootsuite
HootsuiteExternal reviews
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Essential Product
What do you like best about the product?
Scheduling a post to multiple platforms at once. The ability to schedule for a whole month at once.
What do you dislike about the product?
I wish you could schedule out future videos/reels/shorts.
What problems is the product solving and how is that benefiting you?
I can answer all messages from every platform in one spot. I can schedule out posts.
Expensive, but user friendly
What do you like best about the product?
The analytics are intuitive and easy for beginners to use. This is a daily tool to help you respond to inquiries quickly, schedule and monitor your engagements.
What do you dislike about the product?
Hootsuite is very expensive compared to competitors, but it works faster and has better graphs than its competitors. You get what you pay for.
The renewal is hard to cancel and you have to get a hold of someone on the phone to cancel or ask for a refund.
The renewal is hard to cancel and you have to get a hold of someone on the phone to cancel or ask for a refund.
What problems is the product solving and how is that benefiting you?
Putting all our inquiries from different platforms in one place shaves off lots of time and prevents me from missing any messages.
A User-Friendly, Reliable Powerhouse for Social Media Management
What do you like best about the product?
As the Social Media & Brand Marketing Manager for a Chicagoland metalworking fluids company, I rely on Hootsuite daily for our social media management. I was already familiar with the platform from previous marketing roles and even introduced it to my mom for her small salon and skincare business. This is why I knew it was a no-brainer for me that I wanted to introduce it to the company I work for now. After trying several other scheduling tools, I can confidently say that Hootsuite stands out for its all-around superior features, intuitive user interface, reliability, and robust analytics.
Tracking marketing and social media performance is critical, and Hootsuite delivers with customizable, comprehensive reporting. One feature I especially appreciate is the ability to monitor competitor metrics and see how we rank against them—an invaluable asset for strategic planning.
Hootsuite’s AI tools and hashtag generation capabilities make content creation and scheduling fast and seamless. As the sole marketer at my company, I wear many hats—graphic designer, content writer, photographer, sales support, website manager, and I manage the outside agencies we use for specialized projects and paid search. I need tools that save time and boost efficiency without compromising quality. Hootsuite is one of those tools. It’s helped me streamline everything from content ideation to reporting, allowing me to focus on bigger-picture strategies.
While other platforms may offer scheduling features, none match the depth and reliability of Hootsuite. I've tried many alternatives, but none come close in terms of user experience and reporting power.
In short, Hootsuite is essential for any marketer who is managing social media. It’s dependable, comprehensive, and built to support today’s fast-paced, multi-tasking marketing roles.
Tracking marketing and social media performance is critical, and Hootsuite delivers with customizable, comprehensive reporting. One feature I especially appreciate is the ability to monitor competitor metrics and see how we rank against them—an invaluable asset for strategic planning.
Hootsuite’s AI tools and hashtag generation capabilities make content creation and scheduling fast and seamless. As the sole marketer at my company, I wear many hats—graphic designer, content writer, photographer, sales support, website manager, and I manage the outside agencies we use for specialized projects and paid search. I need tools that save time and boost efficiency without compromising quality. Hootsuite is one of those tools. It’s helped me streamline everything from content ideation to reporting, allowing me to focus on bigger-picture strategies.
While other platforms may offer scheduling features, none match the depth and reliability of Hootsuite. I've tried many alternatives, but none come close in terms of user experience and reporting power.
In short, Hootsuite is essential for any marketer who is managing social media. It’s dependable, comprehensive, and built to support today’s fast-paced, multi-tasking marketing roles.
What do you dislike about the product?
Hootsuite’s pricing used to be very competitive—mid-range and packed with value. It outshined its higher-priced competitors, especially in the area of metrics and reporting. However, over time, it has become increasingly unaffordable for small businesses.
For example, my mom runs a one-woman salon and skincare business, and Hootsuite was a perfect fit for her needs—simple, effective, and budget-friendly. I loved helping her schedule content with it. Unfortunately, the pricing has shifted to the point where it no longer makes sense for solo entrepreneurs or very small teams. What once was a platform accessible to both small and large businesses now feels geared toward larger operations with bigger budgets.
She’s since had to switch to Canva, which, while lacking Hootsuite’s advanced metrics, offers solid scheduling features and is much more affordable. It's a trade-off, but one that many small businesses are forced to make in today’s landscape.
For example, my mom runs a one-woman salon and skincare business, and Hootsuite was a perfect fit for her needs—simple, effective, and budget-friendly. I loved helping her schedule content with it. Unfortunately, the pricing has shifted to the point where it no longer makes sense for solo entrepreneurs or very small teams. What once was a platform accessible to both small and large businesses now feels geared toward larger operations with bigger budgets.
She’s since had to switch to Canva, which, while lacking Hootsuite’s advanced metrics, offers solid scheduling features and is much more affordable. It's a trade-off, but one that many small businesses are forced to make in today’s landscape.
What problems is the product solving and how is that benefiting you?
I can comprise comprehensive metric reports, I can schedule my content calendar posts months in advanced, it helps with hashtag generation and AI prompts.
Stress-free social media management with Hootsuite
What do you like best about the product?
Its ability to post to all social media platforms at a go. This has saved us a ton of time in managing our social media accounts.
What do you dislike about the product?
Sometimes brand tagging doesn't work especially with X
What problems is the product solving and how is that benefiting you?
We used to post individually to our 5 social media handles, which was time consuming and unproductive. With Hootsuite, we are able to post to all our social media accounts at once!
A Reliable Social Media Management Tool with Room for Innovation
What do you like best about the product?
Hootsuite makes it easy to manage multiple social media accounts from a single dashboard. The scheduling feature is intuitive and saves our team a significant amount of time. I particularly appreciate the team collaboration features, the content calendar view, and how seamless it is to track performance metrics across platforms. The integration with major social channels like LinkedIn, Twitter, Facebook, and Instagram is stable and reliable.
What do you dislike about the product?
The UI can feel a bit dated compared to some newer platforms, and certain analytics features are locked behind higher-tier plans. It would be great to see more advanced automation options or AI-driven content recommendations. Also, when managing multiple brands, it can get a little clunky switching between streams.
What problems is the product solving and how is that benefiting you?
Hootsuite has helped streamline our social media workflow by centralizing planning, scheduling, and reporting. It’s allowed our team to stay consistent with posting, maintain brand voice across platforms, and quickly respond to messages or mentions. We’ve seen an improvement in engagement simply by staying more organized and proactive.
Simplifies Social Media Management Like a Pro
What do you like best about the product?
Hootsuite makes it incredibly easy to manage multiple social media accounts from one central dashboard. I love the ability to schedule posts in advance across platforms like Instagram, Facebook, and LinkedIn. I also like the insights it provides and that also allows me to post on TikTok. Customer suppor has quick response, the platform updates constantly.
What do you dislike about the product?
I’m disappointed that I can’t schedule posts across multiple X (formerly Twitter) accounts simultaneously. It takes more time when I need to post the same content across multiple platforms.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me manage multiple social media platforms in one place, without the need of signing up individually in each account.
Marketing office for Siyabonga Africa, upload content on social media
What do you like best about the product?
Report can we drawn up quickly, I can always review my progress and performance every week
What do you dislike about the product?
I dont like the user friendly part, I cant load stories and reels , I always have to use meta instead but I am paying you
What problems is the product solving and how is that benefiting you?
Make it user friendly and easy to access things like posting stories also have live streaming options
Easy to Set Up & Use
What do you like best about the product?
From my perspective, what I like best about Hootsuite is the ability to post something across multiple platforms with one click. Additionally, the ability to schedule posts for the future is incredibly helpful.
What do you dislike about the product?
There is nothing that I dislike about Hootsuite. We've been using it for years and find it to be very helpful for us.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us to post photos and articles on various social media platforms with one click. This makes utilizing social media for our office more efficient.
Hootsuite
What do you like best about the product?
Hootsuite makes managing multiple social media accounts really easy. I love how I can schedule posts ahead of time, which helps me stay organized and consistent.
What do you dislike about the product?
Some of the more advanced features are only available on paid plans, which can be frustrating for smaller teams or individuals.
What problems is the product solving and how is that benefiting you?
Hootsuite helps solve the challenge of managing multiple social media accounts by bringing everything into one calendar.
A concise marketing tool.
What do you like best about the product?
Hootsuite is a strong tool for any business marketer as you can schedule and regiment post across all social media platforms making rollouts, announcements, or even just routine posts very easy.
What do you dislike about the product?
The thing I dislike about Hootsuite is its lean into AI, I believe AI is harmful to marketing and is a business that should always have a human touch.
What problems is the product solving and how is that benefiting you?
The main issue Hootsuite solves for me is that I can post on all social media accounts from one website instead of having to go in-between them all.
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