Reviews from AWS customer

8 AWS reviews

External reviews

334 reviews
from and

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4-star reviews ( Show all reviews )

    Viswa Telagamsetty

Content management has shifted to producers and empowers faster content updates and publishing

  • March 31, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is for migrating our Oracle ATG server into Contentful as a migration project.

During that migration project, we created multiple content types and developed a custom app where we map the ATG server code to our content types. We used that mapping to import the particular content to Contentful.

After the migration, we used this particular content for the website, specifically for our client Sephora, where we utilized all this content.

What is most valuable?

Contentful offers many best features including Preview, Custom Apps, migrations, Merge App, and workflows.

We used the preview feature whenever we wanted to see how particular content looks, and at that time we ran our server locally and tested it. Additionally, we used custom apps for building bulk editors and multiple features where we could reuse some of the code.

Contentful has positively impacted my organization as it has been a major breakthrough. The producers can automatically update their content without relying on developers, which is really helpful for the producers.

I could say we saved around 60% of the time for developers. Previously, we maintained all the content, but now producers handle that, which allows developers and producers to publish their content immediately when they want to update it.

What needs improvement?

Contentful needs to be improved for migration, not only for migration, but from lower to higher environments as well, as the schema diffs and everything are not working as expected. Improving the CI/CD pipelines would be greatly helpful, and it could build similar capabilities to Builder.io for enhanced growth when using Contentful.

For how long have I used the solution?

I have been using Contentful for more than five years.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

Contentful is scalable. We can scale the application to any level we want without any problems regarding scalability.

How are customer service and support?

Customer support is good. There are three levels of support available, and level one support resolves issues within 15 minutes to one hour.

Which solution did I use previously and why did I switch?

We previously used ATG Oracle Cloud, which is too old and requires developers to handle the cloud architecture and content, leading to our migration to Contentful.

What was our ROI?

I have seen a return on investment. Previously, we used to have 10 developers for the ATG Oracle cloud, but for Contentful, we only need two developers, and once it is streamlined, producers can handle everything without the need for developers.

Which other solutions did I evaluate?

I evaluated Strapi, but Strapi requires everything to be done by the developer only, including in-house premises and deployments, while Contentful allows us to do everything on the fly.

What other advice do I have?

Others looking into using Contentful can use it seamlessly without relying on any other deployments. Everything is present in Contentful itself, and any custom apps can also be deployed within Contentful without needing separate servers.


    Tarun Y.

Centralized Templates That Make Publishing Across Clients Effortless and Easy to share.

  • March 27, 2026
  • Review provided by G2

What do you like best about the product?
the best thing about on ramp is that its a centralised platform I can draft multiple templates for the needs of my business for all my different clients and with little to no effort I can make changes across all of those templated and publish them.
What do you dislike about the product?
One limitation I’ve noticed is that there are some formatting issues, and there isn’t a dashboard that shows all of our work in one place within Contentful.
What problems is the product solving and how is that benefiting you?
Contentful solves the problem of keeping track of all the drafts and templates we prepare for our clients. Otherwise, we’d be sending everything individually as Word files over email, separately, which would quickly become a hassle. Contentful centralises this process and really helps with managing text and templates in bulk.


    Rahul Yadav

Content modeling has streamlined omnichannel publishing and now supports faster collaboration

  • March 17, 2026
  • Review from a verified AWS customer

What is our primary use case?

I use Contentful as a headless CMS following the architect and API architecture. In my daily work, I use Contentful to create content types, create their fields, and perform content modeling, building relationships between the content and integrating those with the front end.

I use content modeling in the back end with Contentful, and as per the requirement, I can use some APIs through Contentful, so I created some content modeling parts.

How has it helped my organization?

Contentful has positively impacted my organization by allowing us to manage our content more efficiently. I track concrete metrics to demonstrate Contentful's impact, such as content publishing speed; I have reduced the time to publish new content by approximately 60 to 70%, which previously took days of coordination between developers and content teams but now occurs in hours or even minutes for simple updates.

Additionally, my development cycle time has shortened by about 40%, allowing developers to build and iterate on front end experiences without waiting for back end content structure changes. Multi-channel efficiency is also noteworthy; I have launched content across three different platforms—web, iOS, and Android—simultaneously, while previously managing separate content systems for each.

I have seen an approximately 30% reduction in content management operational costs by consolidating multiple legacy systems into Contentful and reducing the developer hours needed for content updates, which has improved my average page load time by about 35 to 40%, positively impacting user engagement.

What is most valuable?

The best features that Contentful offers include API-first architecture, content modeling flexibility, a rich text editor, and localization support. In API-first architecture, I can use RESTful and GraphQL APIs to export APIs for the developers, and I can create webhooks, perform media management, and optimize performance, which can significantly increase traffic on high-performance websites.

I find myself heavily relying on the API-first architecture of Contentful because this is the foundation for everything; I create content modeling, and to export those APIs, the API-first approach serves as the backbone that makes all features accessible and useful. Without API, I cannot accomplish this efficiently; it allows me to fetch exactly the data I need, and when needed, I can create the content modeling part.

The traditional CMS structure involves performance optimization, such as direct API access, implementing a caching strategy, and optimizing queries. The integration flexibility is also there, allowing seamless connection with third-party tools such as e-commerce websites or custom applications.

The flexibility of content modeling determines how well the content structure supports the project needs, but the API-first structure ultimately gives me the power to leverage that well-structured content efficiently and effectively across any platform.

Additionally, in terms of Contentful features, I can mention API calling—I call the REST API and GraphQL, and I find the GraphQL feature very advantageous compared to REST, as I can write queries in a JSON format. Contentful supports other libraries, such as JavaScript and PHP, in content modeling similar to a content management system. It includes features for content authoring, such as transitioning from draft to publishing. I can create many roles and manage content authoring for particular roles, providing permissions on who can edit or publish the content.

What needs improvement?

Contentful is a strong platform, but there are definitely areas for improvement; for instance, media management could be more robust, with valuable features such as advanced image editing, better organization through nested folders, and more sophisticated search and filtering capabilities for large media libraries.

Furthermore, the workflow approval process should be more robust, with improved built-in workflow features and approval chains.

There are additional areas worth mentioning for improvement, such as localization complexity, version control, rollback capabilities, content relationship visualization, API rate limits, and search functionality, which would enhance an already strong platform for enterprise-scale content management.

For how long have I used the solution?

I have used the solution for around two years.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

For scalability, I am following the modularity of creating components.

How are customer service and support?

Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes. Overall, it is quite reasonable, and the support team is knowledgeable about my issues.

Which solution did I use previously and why did I switch?

I previously used Drupal CMS, which is also a content management system, and I switched to Contentful because the new project's requirements necessitated the use of Contentful; it was quite similar to the CMS architecture, so the managers chose me to work on the Contentful project.

What was our ROI?

I have definitely seen a positive return on investment with Contentful, due to time-saving and efficiency gains, team collaborations, and resource optimizations, which have also positively impacted the revenue.

Which other solutions did I evaluate?

Before choosing Contentful, I considered other options such as Drupal.

What other advice do I have?

I am satisfied with the features I have explained. Based on my experience, I would offer several key pieces of advice for anyone or any business considering Contentful. Overall, Contentful is a powerful tool that requires investment to use well, but that investment pays off if you have the right use case. My impression of Contentful is that it has been a solid choice for us and the business. I am generally happy with the decision I made, which emphasizes the importance of preparing thoroughly regarding the whole use cases before utilizing it. I have given this review a rating of eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    reviewer2808900

Content workflows have become faster and teams create branded landing pages independently

  • March 13, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is as a Web CMS. I have used Contentful in my last two roles to create new landing pages and additional content across our various different language sets of our website. I used it at Trade Beyond in my current role and previously at my last role at Brightcove. The challenge that it solved was being able to spin up pages and content quickly and easily so that I could help activate my team to take control of their regions.

What is most valuable?

The best features Contentful offers for my use case around CMS are the ability to spin up web pages and having widgets to design them to fit the branding and layout currently used on the websites that we have managed using Contentful.

The widgets help with branding and layout by allowing you to structure pages in the same ways or mimic the look and feel of existing pages with new standalone landing pages that we created. My favorite widgets are the top tiles and being able to include imagery and design.

Contentful has positively impacted my organization by helping us simplify our workflow, become more productive and efficient, and ensuring that we are able to stay on brand and maintain consistency with the content that we push out on our website and online.

Contentful improved productivity and efficiency by saving us time. We used to have to spend approximately three times the time to create landing pages using our previous solution, and it was much more complex. This has definitely saved us time and reduced external support that we need, and it has also required less support from other team members within our organization. Those outcomes have directly improved our productivity and efficiency.

What needs improvement?

I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery.

There are some other areas that could be improved collaboratively to make it more seamless with handoff between different team members, but I think that would cross over into being more of a project management tool rather than a content management system.

For how long have I used the solution?

I have been using Contentful for around four years.

What do I think about the stability of the solution?

Contentful is very stable.

What do I think about the scalability of the solution?

Contentful's scalability has been really seamless and we have been able to roll it out across other areas and departments and regions.

How are customer service and support?

We have not had to rely on much support from Contentful's customer support, but on the rare occasions we have, they have been very timely and extremely helpful and we have been able to solve our issues within 48 hours on every occasion. I would give the customer support a rating of nine.

Which solution did I use previously and why did I switch?

I previously used WordPress in quite a few other roles, and the reason I switched was for the same reasons I have given as being benefits of Contentful.

How was the initial setup?

My experience with pricing, setup cost, and licensing was pretty smooth and seamless. At Brightcove, Contentful was already in place when I joined, so I had more of a renewal involvement. The pricing setup and licensing was all very smooth. At Trade Beyond, I helped us transition from our previous vendor to Contentful, and the whole process was very seamless and easy to navigate.

What was our ROI?

We have definitely seen a return on investment with Contentful. We have saved hundreds of thousands of dollars in licensing fees and additional vendor fees. We have also saved approximately months of time being able to spin up landing pages and content using Contentful. We have definitely been able to maintain a small team and not have to rely on external agency support and external department support, though it is a bit hard to measure.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was pretty smooth and seamless.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as WordPress, Contently, and Contentful.

What other advice do I have?

My advice to others looking into using Contentful would be to make sure you are clear on what you are looking to achieve and how you think a CMS provider will be able to solve your challenges. Once you do that, if you have similar challenges to myself and my company, I would suggest Contentful and recommend them highly. I am very happy and content with the platform. I would rate this review an eight.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    Elizabeth Michael

Intuitive content workflows have empowered our team and reduced deployment time significantly

  • February 26, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for ongoing changes. From updating photos to written content, Contentful keeps track of everything. For example, should you need to revert any changes, you can pick and choose which version to return to and publish.

What is most valuable?

When my team switched to Contentful, I really appreciated how intuitive it was compared to other CMS applications we had used before. The ease it provides when it comes to shaping the images in our online content in a similar way is great. When making content updates, it is very simple finding the portion where the text is placed in order to adjust it. Overall, it is a huge improvement from other CMS services we had been using before.

Contentful allows us to coordinate externally and manage effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content, providing the ability to revert changes when necessary.

The best features Contentful offers include support for internalized content and versioning capabilities, which further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images or business content that would otherwise require multiple platforms or rely on email communication. Other features include a clean, modern interface that is not clunky. The platform also provides full control of design and functionality, ease of use, outstanding version control, seamless media uploads, and great functionality for adding and removing fields to content types, as well as verification and control of input entries.

Version control has significantly helped my team by contributing to new hire orientation programs and facilitating knowledge advancement within the organization. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.

Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing. It speeds up our content creation process, hence saving time from forty to fifty-five percent. It has freed up development and design resources for more important projects. It has given freedom to people to create new pages while keeping some control so they would not make mistakes.

What needs improvement?

I believe it would be nice to have some documentation, especially for new learners who are starting.

A minor issue I have is that Contentful does not have a way to organize fields within an entry.

I think there needs to be a UI to filter entries for Contentful.

For how long have I used the solution?

I have been using Contentful for four years.

What do I think about the stability of the solution?

Contentful is relatively stable, with no downtime noticed so far.

What do I think about the scalability of the solution?

Contentful's scalability is very good, as it can be used by any size of organization.

How are customer service and support?

The customer support for Contentful is very proactive and responsive.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used DatoCMS before switching to Contentful.

What was our ROI?

We have seen a return on investment through development time saving and the fastest content deployments.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as Storyblok and WordPress.

What other advice do I have?

My advice for others looking into using Contentful is that it is great for content projects; it is easy in the basics and powerful in complex data-heavy scenarios. Extending the platform is straightforward, and the SDK gives us everything we need. Contentful is a robust tool for content management, translations, and powerful templating tools, and it can be integrated with several tools through webhooks. I would rate this product a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Margaret Thatcher

Content workflows have become faster and empower non-technical teams to update pages independently

  • February 24, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is to help manage our documentation, marketing, and some internal data management. It is used by the product, marketing, and customer success teams. Contentful helps different departments coordinate when it comes to external messaging. This is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.

What is most valuable?

Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed.

Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily.

The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool.

Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization.

Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.

What needs improvement?

Contentful could be improved on documentation for adoption to the platform and to enhance content migration between traditional platforms to Contentful.

It would be beneficial if there were a way to migrate data between spaces, such as from staging space to production.

For how long have I used the solution?

I have been using Contentful for the past four years.

What do I think about the stability of the solution?

Contentful is very stable. I have not experienced any lagging or downtime. So far, everything has been excellent.

What do I think about the scalability of the solution?

Contentful is a very scalable tool that can be used by small, medium, or large enterprises.

How are customer service and support?

The customer support of Contentful is one of the best support teams available, always ready to help when needed. They are very responsive and proactive.

Which solution did I use previously and why did I switch?

I previously used Dropbox.

The reason I switched from Dropbox to Contentful is that Contentful is easy, fast, and affordable.

What was our ROI?

I have seen a return on investment with faster changes, and new users can easily navigate without prior training or knowledge of CMS to make content updates.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that Contentful is a very scalable tool that can be used by all sizes of organizations, and the price is very cost-effective and affordable for any organization.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated Windows Azure.

What other advice do I have?

My advice to others looking into using Contentful is that if you have a large amount of content that you want to store and categorize, this is a great tool for you. If you want to speed up your time for page creation, this is a great resource for you. You should ensure that you have some development team help to get everything set up so that you can go full stream. It is also very easy to use and update content for both non-technical and technical users, making it a very recommendable tool for content management. Contentful is a modern content infrastructure built for the future of web development and other content management. I would rate this product a 9 out of 10.


    Clifford Mateo

Structured content has empowered teams to deliver rich experiences faster across channels

  • February 23, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is as a headless CMS for clients who want an enterprise-grade platform without the enterprise cost of entry. Contentful solves the use of complex content structures in a simple and powerful way to expose content across platforms while empowering marketers to build a rich experience. The recent additions of a true visual editor and integration with Netlify ensure we can meet the capabilities of platforms that cost many times more.

One specific example of a project where Contentful made a big difference is that it serves as a great all-round solution for content projects. It is easy in the basics and powerful in the complex, data-heavy scenarios. Extending the platform is straightforward and the SDKs give you everything you need.

I would add that it is an easy way to update content and add translation. The usage of Contentful APIs to manage entries is also helpful for our business case. Contentful webhooks integrated with Buildkite API allows us to run builds to generate static pages. Lastly, we have used Contentful Studio for composed layouts, which was a game-changer since the marketing team was able to generate new pages without any development involved.

What is most valuable?

In my opinion, the best features Contentful offers include a free trial for experimenting, great documentation and guides, a marketplace for apps, and simple yet powerful SDKs.

Additionally, I would mention its flexibility. Contentful's flexibility stands out for me because it is flexible enough for any size of teams to use this tool. It also offers support for multiple locales, asset management, along with the RESTful and GraphQL APIs with global CDNs, and dedicated API endpoints for writing, previewing, and delivering content.

Contentful has impacted my organization positively because it has been a game changer since we started using this tool. It has enabled rapid project delivery and lowered cost projects for charities especially. This brought us direct client work through partnership. We have also seen faster content deployments and saved development time of approximately 30 percent.

What needs improvement?

One improvement I believe Contentful could make is regarding licensing, as there is no way to obtain it for free over time.

I would add that the user interface to filter entries needs improvement. Content type limitations can be frustrating at times. A comments dashboard is needed.

Other improvements needed for Contentful include improving the response time from customer support.

For how long have I used the solution?

I have been working as a data analyst for the past five years.

What do I think about the stability of the solution?

Contentful is very stable; I have not experienced any slowness or lagging.

What do I think about the scalability of the solution?

Contentful is highly scalable, allowing us to manage all our organization's content effectively.

How are customer service and support?

The customer support for Contentful is good, but they should improve their response time, though they are proactive and available 24/7. I would rate the customer support as a seven out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Before using Contentful, we previously used WordPress to manage documentation content. We switched from WordPress to Contentful because WordPress was more flexible, but also prone to inconsistency. We ended up having a lot of hacks to accomplish various WordPress tricks. With Contentful, there is less ambiguity, so content producers are less likely to go astray. We also had our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the development team to do a deploy for every content change.

How was the initial setup?

I purchased Contentful through the AWS Marketplace.

What was our ROI?

I have seen a return on investment with Contentful because it has saved us valuable development time that was previously spent doing deploys for minor content updates. Contentful has helped us maintain consistent documentation, reducing the time needed to review for consistency. I have not experienced any negative return on investment impacts from using Contentful, but we have run into some limitations in adding too many content models, and the next pricing tier is substantially more expensive.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that the price is very cost-effective and affordable. I do not have a problem with that.

However, I find that the licensing can be frustrating, especially for smaller organizations.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated GitHub and Eclipse as other options.

What other advice do I have?

My advice for others looking into using Contentful is that it is a good tool to use in teams with varying levels of technical proficiency, allowing non-technical members easy access to update content and offering strong capability to integrate Contentful into their product. Although it can be a bit of work to implement initially, it will save time in the long run, as marketers and those who use it are able to push updates without needing to do back-end deployments.

Contentful has a very intuitive and user-friendly interface, along with good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. I would rate this product a nine out of ten overall.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Mitchell E.

Effortless Scheduling and Container Management

  • December 17, 2025
  • Review provided by G2

What do you like best about the product?
Being able to schedule things, schedule containers, switch bits out.
What do you dislike about the product?
Can’t upload anything by spreadsheet, lack of ai features.
What problems is the product solving and how is that benefiting you?
Being about to create product lists with codes in that aren’t live. Speedily create product lists and immediate changes.


    Joseph P.

Intuitive System with Module Reusability, Needs Visual Refinement

  • December 09, 2025
  • Review provided by G2

What do you like best about the product?
I use Contentful to upload new copy and amend existing copy. It is quite intuitive, making uploading copy simple once I've learned the system. The ability to create modules is far and away its best feature. This massively reduces the amount of writing needed, especially for ubiquitous content like terms and conditions or author profiles. It means I don't have to write the same bits of copy again and again, and I can simply drop a module into any new page. The initial setup of Contentful was relatively easy, as the system is pretty simple and intuitive, so getting up to speed was quite simple.
What do you dislike about the product?
Visually it is quite poor. Sometimes it can be difficult to understand where in a page you are. Also, because naming conventions are dictated by the user, it can be very tough to find the right modules if they have been created by someone else.
What problems is the product solving and how is that benefiting you?
Contentful is intuitive and simplifies uploading copy. Creating modules is a standout feature, allowing reuse across pages, saving time and effort.


    Joseph P.

Not the most intuitive platform, but one of the most in-depth

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I like that one you create a module, it is very easy to replicate across various pages. This means you don't have to do the same work over and over again.
What do you dislike about the product?
I think the main benefit would be that naming conventions could be a little better. Sometimes pages can get lost when you are searching for them.
What problems is the product solving and how is that benefiting you?
Helps me build a lot of pages quite quickly. Particularly good when I want to replicate modules across pages. Once you've got the hang of it, you'll quickly realise how powerful it is (but this will take a bit of time).