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Reviews from AWS customer

11 AWS reviews

External reviews

326 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Elizabeth Michael

Intuitive content workflows have empowered our team and reduced deployment time significantly

  • February 26, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for ongoing changes. From updating photos to written content, Contentful keeps track of everything. For example, should you need to revert any changes, you can pick and choose which version to return to and publish.

What is most valuable?

When my team switched to Contentful, I really appreciated how intuitive it was compared to other CMS applications we had used before. The ease it provides when it comes to shaping the images in our online content in a similar way is great. When making content updates, it is very simple finding the portion where the text is placed in order to adjust it. Overall, it is a huge improvement from other CMS services we had been using before.

Contentful allows us to coordinate externally and manage effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content, providing the ability to revert changes when necessary.

The best features Contentful offers include support for internalized content and versioning capabilities, which further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images or business content that would otherwise require multiple platforms or rely on email communication. Other features include a clean, modern interface that is not clunky. The platform also provides full control of design and functionality, ease of use, outstanding version control, seamless media uploads, and great functionality for adding and removing fields to content types, as well as verification and control of input entries.

Version control has significantly helped my team by contributing to new hire orientation programs and facilitating knowledge advancement within the organization. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.

Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing. It speeds up our content creation process, hence saving time from forty to fifty-five percent. It has freed up development and design resources for more important projects. It has given freedom to people to create new pages while keeping some control so they would not make mistakes.

What needs improvement?

I believe it would be nice to have some documentation, especially for new learners who are starting.

A minor issue I have is that Contentful does not have a way to organize fields within an entry.

I think there needs to be a UI to filter entries for Contentful.

For how long have I used the solution?

I have been using Contentful for four years.

What do I think about the stability of the solution?

Contentful is relatively stable, with no downtime noticed so far.

What do I think about the scalability of the solution?

Contentful's scalability is very good, as it can be used by any size of organization.

How are customer service and support?

The customer support for Contentful is very proactive and responsive.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used DatoCMS before switching to Contentful.

What was our ROI?

We have seen a return on investment through development time saving and the fastest content deployments.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as Storyblok and WordPress.

What other advice do I have?

My advice for others looking into using Contentful is that it is great for content projects; it is easy in the basics and powerful in complex data-heavy scenarios. Extending the platform is straightforward, and the SDK gives us everything we need. Contentful is a robust tool for content management, translations, and powerful templating tools, and it can be integrated with several tools through webhooks. I would rate this product a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Margaret Thatcher

Content workflows have become faster and empower non-technical teams to update pages independently

  • February 24, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is to help manage our documentation, marketing, and some internal data management. It is used by the product, marketing, and customer success teams. Contentful helps different departments coordinate when it comes to external messaging. This is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.

What is most valuable?

Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed.

Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily.

The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool.

Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization.

Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.

What needs improvement?

Contentful could be improved on documentation for adoption to the platform and to enhance content migration between traditional platforms to Contentful.

It would be beneficial if there were a way to migrate data between spaces, such as from staging space to production.

For how long have I used the solution?

I have been using Contentful for the past four years.

What do I think about the stability of the solution?

Contentful is very stable. I have not experienced any lagging or downtime. So far, everything has been excellent.

What do I think about the scalability of the solution?

Contentful is a very scalable tool that can be used by small, medium, or large enterprises.

How are customer service and support?

The customer support of Contentful is one of the best support teams available, always ready to help when needed. They are very responsive and proactive.

Which solution did I use previously and why did I switch?

I previously used Dropbox.

The reason I switched from Dropbox to Contentful is that Contentful is easy, fast, and affordable.

What was our ROI?

I have seen a return on investment with faster changes, and new users can easily navigate without prior training or knowledge of CMS to make content updates.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that Contentful is a very scalable tool that can be used by all sizes of organizations, and the price is very cost-effective and affordable for any organization.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated Windows Azure.

What other advice do I have?

My advice to others looking into using Contentful is that if you have a large amount of content that you want to store and categorize, this is a great tool for you. If you want to speed up your time for page creation, this is a great resource for you. You should ensure that you have some development team help to get everything set up so that you can go full stream. It is also very easy to use and update content for both non-technical and technical users, making it a very recommendable tool for content management. Contentful is a modern content infrastructure built for the future of web development and other content management. I would rate this product a 9 out of 10.


    Clifford Mateo

Structured content has empowered teams to deliver rich experiences faster across channels

  • February 23, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is as a headless CMS for clients who want an enterprise-grade platform without the enterprise cost of entry. Contentful solves the use of complex content structures in a simple and powerful way to expose content across platforms while empowering marketers to build a rich experience. The recent additions of a true visual editor and integration with Netlify ensure we can meet the capabilities of platforms that cost many times more.

One specific example of a project where Contentful made a big difference is that it serves as a great all-round solution for content projects. It is easy in the basics and powerful in the complex, data-heavy scenarios. Extending the platform is straightforward and the SDKs give you everything you need.

I would add that it is an easy way to update content and add translation. The usage of Contentful APIs to manage entries is also helpful for our business case. Contentful webhooks integrated with Buildkite API allows us to run builds to generate static pages. Lastly, we have used Contentful Studio for composed layouts, which was a game-changer since the marketing team was able to generate new pages without any development involved.

What is most valuable?

In my opinion, the best features Contentful offers include a free trial for experimenting, great documentation and guides, a marketplace for apps, and simple yet powerful SDKs.

Additionally, I would mention its flexibility. Contentful's flexibility stands out for me because it is flexible enough for any size of teams to use this tool. It also offers support for multiple locales, asset management, along with the RESTful and GraphQL APIs with global CDNs, and dedicated API endpoints for writing, previewing, and delivering content.

Contentful has impacted my organization positively because it has been a game changer since we started using this tool. It has enabled rapid project delivery and lowered cost projects for charities especially. This brought us direct client work through partnership. We have also seen faster content deployments and saved development time of approximately 30 percent.

What needs improvement?

One improvement I believe Contentful could make is regarding licensing, as there is no way to obtain it for free over time.

I would add that the user interface to filter entries needs improvement. Content type limitations can be frustrating at times. A comments dashboard is needed.

Other improvements needed for Contentful include improving the response time from customer support.

For how long have I used the solution?

I have been working as a data analyst for the past five years.

What do I think about the stability of the solution?

Contentful is very stable; I have not experienced any slowness or lagging.

What do I think about the scalability of the solution?

Contentful is highly scalable, allowing us to manage all our organization's content effectively.

How are customer service and support?

The customer support for Contentful is good, but they should improve their response time, though they are proactive and available 24/7. I would rate the customer support as a seven out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Before using Contentful, we previously used WordPress to manage documentation content. We switched from WordPress to Contentful because WordPress was more flexible, but also prone to inconsistency. We ended up having a lot of hacks to accomplish various WordPress tricks. With Contentful, there is less ambiguity, so content producers are less likely to go astray. We also had our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the development team to do a deploy for every content change.

How was the initial setup?

I purchased Contentful through the AWS Marketplace.

What was our ROI?

I have seen a return on investment with Contentful because it has saved us valuable development time that was previously spent doing deploys for minor content updates. Contentful has helped us maintain consistent documentation, reducing the time needed to review for consistency. I have not experienced any negative return on investment impacts from using Contentful, but we have run into some limitations in adding too many content models, and the next pricing tier is substantially more expensive.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that the price is very cost-effective and affordable. I do not have a problem with that.

However, I find that the licensing can be frustrating, especially for smaller organizations.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated GitHub and Eclipse as other options.

What other advice do I have?

My advice for others looking into using Contentful is that it is a good tool to use in teams with varying levels of technical proficiency, allowing non-technical members easy access to update content and offering strong capability to integrate Contentful into their product. Although it can be a bit of work to implement initially, it will save time in the long run, as marketers and those who use it are able to push updates without needing to do back-end deployments.

Contentful has a very intuitive and user-friendly interface, along with good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. I would rate this product a nine out of ten overall.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Mitchell E.

Effortless Scheduling and Container Management

  • December 17, 2025
  • Review provided by G2

What do you like best about the product?
Being able to schedule things, schedule containers, switch bits out.
What do you dislike about the product?
Can’t upload anything by spreadsheet, lack of ai features.
What problems is the product solving and how is that benefiting you?
Being about to create product lists with codes in that aren’t live. Speedily create product lists and immediate changes.


    Lily H.

Flexible and Powerful Platform for Seamless Content Management

  • December 14, 2025
  • Review provided by G2

What do you like best about the product?
Contentful is its flexibility.It manage content in one place and easily use it across websites and apps. The clean interface and strong API support make it simple for both developers and content teams to work together smoothly.
What do you dislike about the product?
It can feel complex for beginners. Some features take time to understand.
What problems is the product solving and how is that benefiting you?
It managing content across multiple platforms from one place.. It separates content from design, so the same content can be used on websites, mobile apps, and other digital channels.

This benefits is saving time, keeping content consistent everywhere, and making updates faster without depending too much on developers.


    Joseph P.

Intuitive System with Module Reusability, Needs Visual Refinement

  • December 09, 2025
  • Review provided by G2

What do you like best about the product?
I use Contentful to upload new copy and amend existing copy. It is quite intuitive, making uploading copy simple once I've learned the system. The ability to create modules is far and away its best feature. This massively reduces the amount of writing needed, especially for ubiquitous content like terms and conditions or author profiles. It means I don't have to write the same bits of copy again and again, and I can simply drop a module into any new page. The initial setup of Contentful was relatively easy, as the system is pretty simple and intuitive, so getting up to speed was quite simple.
What do you dislike about the product?
Visually it is quite poor. Sometimes it can be difficult to understand where in a page you are. Also, because naming conventions are dictated by the user, it can be very tough to find the right modules if they have been created by someone else.
What problems is the product solving and how is that benefiting you?
Contentful is intuitive and simplifies uploading copy. Creating modules is a standout feature, allowing reuse across pages, saving time and effort.


    Gerald S.

Contentful Makes Content Management Effortless and Scalable

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
We have used Contentful for content management and I must say, it is awesome.
It is a headless CMS and it centralizes content for easy access across any digital platform.
With this tool, content marketing is easy and we're able to push custom content which ensures better customer experience.
With the tool, handling content workflow as well as improving teamwork/productivity is easy.
I also like the content unification and easy of scaling when need be.
What do you dislike about the product?
Having handled our content management really well, I have no complaints.
What problems is the product solving and how is that benefiting you?
It handles content management really well making personalization easy thus delivering amazing customer/user experience.


    Joseph P.

Not the most intuitive platform, but one of the most in-depth

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I like that when you create a module for a page, it is very easy to then use it across various pages. This is great if, like me, you write a lot of blogs/articles.
What do you dislike about the product?
It is not particularly intuitive. The learning curve is steep.
What problems is the product solving and how is that benefiting you?
Helps me build a lot of pages quite quickly. Particularly good when I want to replicate modules across pages. Once you've got the hang of it, you'll quickly realise how powerful it is (but this will take a bit of time).


    Anshu K.

Contentful

  • September 27, 2025
  • Review provided by G2

What do you like best about the product?
Contentful is tool which is mainly used for create , mange, and delivery ofdigital contents by using API.it is working as content store where we can store different type of contents like photo , vedios, images,data etc and after that we can use this content in mobile applications,smart watch and mobile.it is esy to use in any organization.
What do you dislike about the product?
sometime it require technical skill to handle it and its advance feature require subscriptions either monthly or annually which make costly to use everyone .
What problems is the product solving and how is that benefiting you?
We can store multiple type of data in one place which make easy to use these document anywhere and provide support to our customer. it is mostly used by developers who can manage coding on daily basics.


    Andrés E.

The most robust CMS

  • September 22, 2025
  • Review provided by G2

What do you like best about the product?
I choose to go with Contentful when I'm building a project that has content at the core. Contentful offers a robust, battle-tested solution alongside a rich, optimized out-of-the-box UX, a great Dev experience, and a performant API layer.
What do you dislike about the product?
Prices tend to be higher than the competitors, which means that if the content is not that relevant to your project in relation to other features, you probably will find it too expensive.
What problems is the product solving and how is that benefiting you?
Contentful allows our engineering teams to forget about dynamic content and everything related to it with confidence, to focus only on building differentiated experiences.