My main use case for Contentful is building websites and managing the content. We have a public facing website where we showcase our products and offerings to people, and all of that content, images, and everything is managed through Contentful.
Contentful Composable Content Platform
Contentful Inc.External reviews
External reviews are not included in the AWS star rating for the product.
Rich content management has empowered teams to update web experiences without developers
What is our primary use case?
What is most valuable?
The best features Contentful offers include the Rich Text editor, the linking, the images, pages, and templates. I rely heavily on the Rich Text editor because that is where I create customized components. For example, Rich Text lets us paste images and links, and based on the JSON response structure we receive from Contentful with the GraphQL query, we know the structure of it, which helps render specific components on the screen, such as a banner that will have background images, buttons, and text, and the same goes for the slider and carousel.
Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily. This has led to measurable outcomes, such as a faster time-to-market and reduced workload for developers.
What needs improvement?
I think Contentful can be improved in several ways. Sometimes the linking is challenging. If you are using too many links, then it is actually making the application deployment time longer, so Contentful needs to figure out a way to solve that problem. Additionally, cost-wise, I feel our organization thinks it is too much because we were planning to use Contentful for our global site, which has four languages support, and for each language, we need to create different spaces. If Contentful could allow us to add the four languages in one go, that would be great.
For how long have I used the solution?
I have been using Contentful for the last two years.
What do I think about the stability of the solution?
Contentful is stable.
What do I think about the scalability of the solution?
Contentful's scalability is good.
How are customer service and support?
The customer support for Contentful is good.
Which solution did I use previously and why did I switch?
Previously, we used an on-premise based Content Management System, which was Adobe AEM, and we changed to Contentful because of faster deployment and evolving technologies.
What was our ROI?
I would say we have seen a return on investment because the cost in the infrastructure got saved. Contentful is a platform offering that manages the infrastructure for us, resulting in savings in terms of infrastructure.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that mostly, a developer will not be managing those aspects, but from my point of view, Contentful is a bit pricey.
What other advice do I have?
I rate Contentful an eight on a scale of one to ten. My advice for others looking into using Contentful is to go for it. I have no additional thoughts about Contentful before we wrap up. My overall rating for this review is eight.
Content management has shifted to producers and empowers faster content updates and publishing
What is our primary use case?
My main use case for Contentful is for migrating our Oracle ATG server into Contentful as a migration project.
During that migration project, we created multiple content types and developed a custom app where we map the ATG server code to our content types. We used that mapping to import the particular content to Contentful.
After the migration, we used this particular content for the website, specifically for our client Sephora, where we utilized all this content.
What is most valuable?
Contentful offers many best features including Preview, Custom Apps, migrations, Merge App, and workflows.
We used the preview feature whenever we wanted to see how particular content looks, and at that time we ran our server locally and tested it. Additionally, we used custom apps for building bulk editors and multiple features where we could reuse some of the code.
Contentful has positively impacted my organization as it has been a major breakthrough. The producers can automatically update their content without relying on developers, which is really helpful for the producers.
I could say we saved around 60% of the time for developers. Previously, we maintained all the content, but now producers handle that, which allows developers and producers to publish their content immediately when they want to update it.
What needs improvement?
Contentful needs to be improved for migration, not only for migration, but from lower to higher environments as well, as the schema diffs and everything are not working as expected. Improving the CI/CD pipelines would be greatly helpful, and it could build similar capabilities to Builder.io for enhanced growth when using Contentful.
For how long have I used the solution?
I have been using Contentful for more than five years.
What do I think about the stability of the solution?
Contentful is stable.
What do I think about the scalability of the solution?
Contentful is scalable. We can scale the application to any level we want without any problems regarding scalability.
How are customer service and support?
Customer support is good. There are three levels of support available, and level one support resolves issues within 15 minutes to one hour.
Which solution did I use previously and why did I switch?
We previously used ATG Oracle Cloud, which is too old and requires developers to handle the cloud architecture and content, leading to our migration to Contentful.
What was our ROI?
I have seen a return on investment. Previously, we used to have 10 developers for the ATG Oracle cloud, but for Contentful, we only need two developers, and once it is streamlined, producers can handle everything without the need for developers.
Which other solutions did I evaluate?
What other advice do I have?
Others looking into using Contentful can use it seamlessly without relying on any other deployments. Everything is present in Contentful itself, and any custom apps can also be deployed within Contentful without needing separate servers.
Content AI has transformed content modeling and now keeps all app experiences consistent
What is our primary use case?
My main use case for Contentful is to decouple the content layer with the UI or presentation layer, and for that reason, we have an Android application, an iOS application, and also a web application, allowing us to decouple the content from all those applications.
We create a page-wise data structure at Contentful and store the contents there, and after that, we utilize GraphQL APIs on all three applications, including the iOS application, Android application, and web applications.
What is most valuable?
Currently, the AI feature in Contentful is great—whenever you describe your use case, it creates a complete content structure for you, and I believe that is the most interesting feature on Contentful's side. Another interesting feature is content preview, which is really useful for us when we create contents for our development team.
By using the preview feature, we can see the content structure and how contents are appearing before using it with our actual applications. The inbuilt AI feature is really awesome, saving our time because earlier we used to take one week to create a complete content structure, but now if we define our use case correctly, that inbuilt AI feature creates the content structure within half an hour or an hour.
Contentful has positively impacted my organization by greatly increasing productivity and collaboration. Earlier, there was inconsistency in all three versions of applications, with the web application having something in capital case and the iOS application having something in small case, but after using Contentful, we now have similar content and similar cases everywhere across the applications.
We are getting zero bugs for the content now, which is a measurable improvement in productivity and collaboration after implementing Contentful.
What needs improvement?
Contentful can be improved by enhancing their SDK to directly connect with our presentation layer, and if we just provide a class name or something, that would make it better.
The main change I want to see is the improvement in SDK. I believe no other improvements are needed for Contentful that I haven't mentioned yet.
For how long have I used the solution?
I have been working for four years in my current field and in the DevOps side, I have been working for the last two years.
What other advice do I have?
For others looking into using Contentful, I suggest first understanding Contentful's architecture and structure, how Contentful creates the structure for the pages and views, and secondly, being aware of GraphQL; those two things are important for anyone looking to use Contentful. I would rate this product an 8 out of 10.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Centralized Templates That Make Publishing Across Clients Effortless and Easy to share.
Content management has become self-service and reduces dependence on developers
What is most valuable?
Contentful has positively impacted our organization because it is seamless and almost 60% of the content is flowing well with no dependency on any particular part of AEM. We are directly using the content we create with GraphQL into the UI.
There are many time savings and positive outcomes after switching to Contentful. Product owners who use Contentful are very happy because they can create content themselves, which eliminates the need to depend primarily on developers. This is a significant positive point.
What needs improvement?
Deployments could be somewhat easier for migrating content from lower environments to higher environments, which is a challenge we are currently experiencing with Contentful.
What other advice do I have?
My advice for others looking into using Contentful is that they can use it seamlessly with no problems. I would rate this review as a positive recommendation for Contentful.
Content modeling has streamlined omnichannel publishing and now supports faster collaboration
What is our primary use case?
I use Contentful as a headless CMS following the architect and API architecture. In my daily work, I use Contentful to create content types, create their fields, and perform content modeling, building relationships between the content and integrating those with the front end.
I use content modeling in the back end with Contentful, and as per the requirement, I can use some APIs through Contentful, so I created some content modeling parts.
How has it helped my organization?
Contentful has positively impacted my organization by allowing us to manage our content more efficiently. I track concrete metrics to demonstrate Contentful's impact, such as content publishing speed; I have reduced the time to publish new content by approximately 60 to 70%, which previously took days of coordination between developers and content teams but now occurs in hours or even minutes for simple updates.
Additionally, my development cycle time has shortened by about 40%, allowing developers to build and iterate on front end experiences without waiting for back end content structure changes. Multi-channel efficiency is also noteworthy; I have launched content across three different platforms—web, iOS, and Android—simultaneously, while previously managing separate content systems for each.
I have seen an approximately 30% reduction in content management operational costs by consolidating multiple legacy systems into Contentful and reducing the developer hours needed for content updates, which has improved my average page load time by about 35 to 40%, positively impacting user engagement.
What is most valuable?
The best features that Contentful offers include API-first architecture, content modeling flexibility, a rich text editor, and localization support. In API-first architecture, I can use RESTful and GraphQL APIs to export APIs for the developers, and I can create webhooks, perform media management, and optimize performance, which can significantly increase traffic on high-performance websites.
I find myself heavily relying on the API-first architecture of Contentful because this is the foundation for everything; I create content modeling, and to export those APIs, the API-first approach serves as the backbone that makes all features accessible and useful. Without API, I cannot accomplish this efficiently; it allows me to fetch exactly the data I need, and when needed, I can create the content modeling part.
The traditional CMS structure involves performance optimization, such as direct API access, implementing a caching strategy, and optimizing queries. The integration flexibility is also there, allowing seamless connection with third-party tools such as e-commerce websites or custom applications.
The flexibility of content modeling determines how well the content structure supports the project needs, but the API-first structure ultimately gives me the power to leverage that well-structured content efficiently and effectively across any platform.
Additionally, in terms of Contentful features, I can mention API calling—I call the REST API and GraphQL, and I find the GraphQL feature very advantageous compared to REST, as I can write queries in a JSON format. Contentful supports other libraries, such as JavaScript and PHP, in content modeling similar to a content management system. It includes features for content authoring, such as transitioning from draft to publishing. I can create many roles and manage content authoring for particular roles, providing permissions on who can edit or publish the content.
What needs improvement?
Contentful is a strong platform, but there are definitely areas for improvement; for instance, media management could be more robust, with valuable features such as advanced image editing, better organization through nested folders, and more sophisticated search and filtering capabilities for large media libraries.
Furthermore, the workflow approval process should be more robust, with improved built-in workflow features and approval chains.
There are additional areas worth mentioning for improvement, such as localization complexity, version control, rollback capabilities, content relationship visualization, API rate limits, and search functionality, which would enhance an already strong platform for enterprise-scale content management.
For how long have I used the solution?
I have used the solution for around two years.
What do I think about the stability of the solution?
Contentful is stable.
What do I think about the scalability of the solution?
For scalability, I am following the modularity of creating components.
How are customer service and support?
Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes. Overall, it is quite reasonable, and the support team is knowledgeable about my issues.
Which solution did I use previously and why did I switch?
I previously used Drupal CMS, which is also a content management system, and I switched to Contentful because the new project's requirements necessitated the use of Contentful; it was quite similar to the CMS architecture, so the managers chose me to work on the Contentful project.
What was our ROI?
I have definitely seen a positive return on investment with Contentful, due to time-saving and efficiency gains, team collaborations, and resource optimizations, which have also positively impacted the revenue.
Which other solutions did I evaluate?
Before choosing Contentful, I considered other options such as Drupal.
What other advice do I have?
I am satisfied with the features I have explained. Based on my experience, I would offer several key pieces of advice for anyone or any business considering Contentful. Overall, Contentful is a powerful tool that requires investment to use well, but that investment pays off if you have the right use case. My impression of Contentful is that it has been a solid choice for us and the business. I am generally happy with the decision I made, which emphasizes the importance of preparing thoroughly regarding the whole use cases before utilizing it. I have given this review a rating of eight out of ten.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Content workflows have become unified and non-technical teams manage updates independently
What is our primary use case?
My main use case for Contentful is that it's a very easy-to-use tool for both technical levels, featuring a user-friendly interface that makes it simple to manage all our documents in one space. We are currently using Contentful to help manage our documentation, marketing, and some internal data management. It's used by the product, marketing, and customer success teams, where it helps different departments coordinate when it comes to external messaging, which is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.
Contentful provides organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG, form fields, raw text, and many more. This helps my teams manage content in their day-to-day work.
Contentful is good to use in teams with varying levels of technical proficiency that will need to allow non-technical members easy access to update content and have the ability to integrate Contentful into their product in a timely manner.
What is most valuable?
The best features Contentful offers include an intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It also has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed.
Contentful has led to some specific outcomes, including our PDF order book, and it has improved collaboration, reduced errors, and saved a lot of time.
What needs improvement?
I believe Contentful could be improved by adding a way to migrate data between spaces, such as from a staging space to production, and the support team could respond to questions much faster with an increased response time.
We have run into some limitations in adding too many content models, and I note that the next pricing tier is substantially more expensive. I cannot say we've experienced any negative return on investment impacts from using Contentful.
For how long have I used the solution?
I have been using Contentful for about six years.
What do I think about the stability of the solution?
Contentful is very stable, as I have not experienced any downtime or lagging.
What do I think about the scalability of the solution?
Contentful's scalability is very high; it can handle my organization's growth efficiently.
How are customer service and support?
The customer support for Contentful is very responsive and helpful.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used WordPress to manage documentation content. In the past, WordPress was more flexible than Contentful, but also prone to inconsistency, leading us to end up with a lot of hacks to accomplish various WordPress tricks. With Contentful, there is less ambiguity, so content producers are less likely to go astray. It's also very cost-effective and easy to use for all kinds of technical levels.
What was our ROI?
I have seen a return on investment with Contentful, as it has saved us valuable development time that was previously spent doing deploys for minor content updates, and it has helped us maintain consistent documentation, reducing the time needed to review for consistency.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that Contentful is much more cost-effective compared to its competitors, and it offers a good price plan.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated other options including Oracle Java SE and GitHub.
What other advice do I have?
Contentful is a very easy-to-use tool, making managing content very easy and serving as a very cost-effective solution, thus making it a recommendable tool. I rate Contentful nine out of ten because it is good to use in teams with varying levels of technical proficiency that will need to allow non-technical members easy access to update content and have the ability to integrate Contentful into their product in a timely manner. I would recommend Contentful to others looking into using it as a content management solution.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Content workflows have become faster and teams create branded landing pages independently
What is our primary use case?
My main use case for Contentful is as a Web CMS. I have used Contentful in my last two roles to create new landing pages and additional content across our various different language sets of our website. I used it at Trade Beyond in my current role and previously at my last role at Brightcove. The challenge that it solved was being able to spin up pages and content quickly and easily so that I could help activate my team to take control of their regions.
What is most valuable?
The best features Contentful offers for my use case around CMS are the ability to spin up web pages and having widgets to design them to fit the branding and layout currently used on the websites that we have managed using Contentful.
The widgets help with branding and layout by allowing you to structure pages in the same ways or mimic the look and feel of existing pages with new standalone landing pages that we created. My favorite widgets are the top tiles and being able to include imagery and design.
Contentful has positively impacted my organization by helping us simplify our workflow, become more productive and efficient, and ensuring that we are able to stay on brand and maintain consistency with the content that we push out on our website and online.
Contentful improved productivity and efficiency by saving us time. We used to have to spend approximately three times the time to create landing pages using our previous solution, and it was much more complex. This has definitely saved us time and reduced external support that we need, and it has also required less support from other team members within our organization. Those outcomes have directly improved our productivity and efficiency.
What needs improvement?
I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery.
There are some other areas that could be improved collaboratively to make it more seamless with handoff between different team members, but I think that would cross over into being more of a project management tool rather than a content management system.
For how long have I used the solution?
I have been using Contentful for around four years.
What do I think about the stability of the solution?
Contentful is very stable.
What do I think about the scalability of the solution?
Contentful's scalability has been really seamless and we have been able to roll it out across other areas and departments and regions.
How are customer service and support?
We have not had to rely on much support from Contentful's customer support, but on the rare occasions we have, they have been very timely and extremely helpful and we have been able to solve our issues within 48 hours on every occasion. I would give the customer support a rating of nine.
Which solution did I use previously and why did I switch?
I previously used WordPress in quite a few other roles, and the reason I switched was for the same reasons I have given as being benefits of Contentful.
How was the initial setup?
My experience with pricing, setup cost, and licensing was pretty smooth and seamless. At Brightcove, Contentful was already in place when I joined, so I had more of a renewal involvement. The pricing setup and licensing was all very smooth. At Trade Beyond, I helped us transition from our previous vendor to Contentful, and the whole process was very seamless and easy to navigate.
What was our ROI?
We have definitely seen a return on investment with Contentful. We have saved hundreds of thousands of dollars in licensing fees and additional vendor fees. We have also saved approximately months of time being able to spin up landing pages and content using Contentful. We have definitely been able to maintain a small team and not have to rely on external agency support and external department support, though it is a bit hard to measure.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was pretty smooth and seamless.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated other options such as WordPress, Contently, and Contentful.
What other advice do I have?
My advice to others looking into using Contentful would be to make sure you are clear on what you are looking to achieve and how you think a CMS provider will be able to solve your challenges. Once you do that, if you have similar challenges to myself and my company, I would suggest Contentful and recommend them highly. I am very happy and content with the platform. I would rate this review an eight.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Content management has transformed as marketing creates multilingual static pages independently
What is our primary use case?
My main use case for Contentful is that it's an easy way to update content and add translations. Usage of Contentful APIs to manage entries is also helpful for our business case. Contentful webhooks integrated with Build Kit API allow us to run builds to generate static pages. I've also used Contentful Studio for composed layouts, which was a game changer since the marketing team was able to generate new pages without any development involved, hence saving a lot of time and cost.
Contentful is also being used by the marketing department and it addresses the need for a CMS to manage the marketing efforts of our company.
What is most valuable?
In my opinion, the best features Contentful offers are a free tier for experimenting, great documentation and guides, a marketplace for applications, and simple yet powerful SDKs.
The SDKs are simple yet powerful, helping to solve the use of complex content structures in a simple and powerful way to expose content across platforms while empowering marketers to build rich experiences.
Contentful also offers a true visual editor and seamless integrations.
Contentful has had a positive impact on my organization as it's been a robust tool. Some of the changes that I've noticed since I started using this tool include saving a lot of time.
In terms of time savings, Contentful helps through fastest content deployments and development time savings since our marketers don't have to rely on the developers. Therefore, I'm able to save a lot of time, such as one to three hours per day.
What needs improvement?
One area where Contentful could be improved is the user interface, which needs some enhancements.
I believe the user interface should be more user-friendly and easy to navigate for new users to make the learning curve smooth.
Another area for improvement for Contentful is to enhance content migration between traditional platforms to Contentful.
For how long have I used the solution?
I have been using Contentful for the past seven years, even in my previous organization.
What do I think about the stability of the solution?
Contentful is stable, and I find it very stable.
What do I think about the scalability of the solution?
Contentful's scalability is highly robust; it can be used by any size of organization and can fit the needs of any organization.
How are customer service and support?
The customer support for Contentful is very responsive and helpful.
I would rate the customer support a nine out of ten.
Which solution did I use previously and why did I switch?
Previously, I used WordPress and Adobe Experience Manager.
How was the initial setup?
My experience with pricing, setup cost, and licensing is that the cost is very affordable and can be suitable for any size of organization.
What about the implementation team?
I purchased Contentful through the AWS Marketplace.
What was our ROI?
I have seen a return on investment, with improvements in agile workflow, empowered teams, and reusable content, hence saving a lot of time and cost.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that the cost is very affordable and can be suitable for any size of organization.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated other options such as Sitecore Experience Manager.
What other advice do I have?
My advice for others looking into using Contentful is that it's very affordable and much simpler to use than other tools. It's well suited for folks who want a simple, clean, easy-to-use tool for content management. It's also suitable for teams with varying levels of technical proficiency, allowing non-technical members easy access to update content and the capability to integrate Contentful into their product.
Contentful has become an essential tool for our business, addressing some great needs. With Contentful's headless CMS capabilities, I can easily build static websites using modern technologies, making it an ideal solution for any size of organization seeking a low maintenance approach. I rate this product a nine out of ten overall.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Centralized content control has accelerated web delivery and empowers non-technical teams
What is our primary use case?
My main use case for Contentful is that the platform's usefulness extends beyond marketing alone, as it serves as the primary content management system for our company. The customer success teams rely on Contentful to manage documentation, marketing materials, and internal data. This has allowed them to coordinate external messaging effectively without depending on developers for deployment.
Regarding how my teams are using Contentful day-to-day, it has become an essential tool for our business because it is a headless CMS tool, which we use to build static websites using Gatsby.js and React.js for all sizes of organizations from startups to small businesses to large enterprises who need high-quality, modern, low-maintenance solutions. We also use it for my company's primary website, which has been very reliable.
How has it helped my organization?
Contentful positively impacts my organization through its ability to manage content across multiple platforms in a unified manner, which simplifies website management, e-commerce operations, and internal sales platform updates. Its user-friendly interface empowers non-technical users, while its robust features streamline workflows and enhance efficiency. It has helped us spend less time maintaining websites, and our clients do not have to worry about the website being hard-coded.
Contentful has allowed us to be much more flexible with the types of front-end technologies I can use.
A specific outcome that shows how Contentful has helped my organization is that it has sped up our content creation by 30 to 55 percent.
What is most valuable?
What really sets Contentful apart from other competitors is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. I appreciate its intuitive design which facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary.
The best features Contentful offers are full control of the design and functionality, ease of use, content management, a clean modern interface, a high degree of flexibility, and the ability to enable a headless front-end. I can build any front-end I want without having to change my CMS.
I find myself relying on all of these features often because they are great features. I also appreciate the efficiency gains provided by Contentful. The impact on web page development and content storage has led to reducing the development backlog and enabling quick design and coding of web pages.
The platform significantly improves productivity in my organization.
What needs improvement?
One way Contentful can be improved is that it requires development resources to get the most out of it, which some small organizations may find challenging.
It would be beneficial to have documentation for entry-level coders to make Contentful easier for smaller organizations or non-technical teams.
Additionally, it would be beneficial to build in a preview mechanism for more than just entry fields.
What do I think about the stability of the solution?
Contentful is very stable.
What do I think about the scalability of the solution?
Contentful's scalability is highly impressive because it can be used by all sizes of organizations, including startups and small business organizations as well as large enterprises to manage content effectively.
How are customer service and support?
The customer support is very proactive and responsive.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
Prior to using Contentful, my organization was using Storyblok and WordPress.
I decided to switch from Storyblok and WordPress to Contentful because Contentful is better, much easier to use, has smoother integration, is cost-effective, and the support has always been proactive and supportive compared to our alternatives.
What was our ROI?
I have seen a return on investment with the fastest content deployments and development time savings.
Contentful has allowed us to be much more flexible with the types of front-end technologies I can use.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, setup cost, and licensing, this tool can be used by all types of organizations, including startups and small business organizations. The price is very affordable and cost-effective.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated other options, specifically Optimizely Content Management System.
What other advice do I have?
Contentful is a very great tool and a game changer when it comes to content management. I would rate Contentful a nine out of ten according to our experience.
I chose a nine out of ten because it is a perfect tool that is suited for global apps running in the cloud that need to download the latest content, images, text, or media, as well as support versions of the content entries and entry types as apps grow. The massive benefit is that we are able to reuse the content anywhere we want in any app or any facility we can imagine once it is in the system.
My advice to others looking into using Contentful is that it is a perfect tool where you can manage your content in a central place. A mobile app would be beneficial, although no one has that yet.
I find Contentful very easy to use and configure. It is up to the user to manage the content after the models have been created. Contentful is a good tool for managing content effectively.